Lolo Maphatsoe

Experience

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  SABC

  Nov 2016 - Apr 2017

  Marketing

  Write Press Releases and Promotional Scripts for SAfm events. Compile Business PlansConceptualize and Implement Marketing StrategiesCompile Monthly Marketing ReportsOrganize Outside BroadcastsManage SAfm Outside Broadcasts or EventsPartnership/SponsorshipProduce Social Media Content for Outside Broadcasts

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  MullenLowe Group

  May 2017 - Feb 2018

  Account Executive

  Working as client liaison for PEP AfricaAdvertising representative for PEP Africa in Zimbabwe, Nigeria, Uganda, Malawi, Mozambique, AngolaCreating Timing Plans for IMC campaignsWrite Client briefsCreate Cost Estimates for all campaignsManage client expectations and budgetsMaintain client relationship with the Advertising AgencyWorking on a retail account - Making adverts for PEP AfricaWeekly Status meeting with clientsWorking closely with Copywriter, Art Director, Graphic DesignerProficiency with CHASE Show less

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  Manitou Southern Africa (Pty) Ltd

  Jun 2018 - May 2020

  Specialising is Digital MarketingWebsite Management including WireframeSocial Media ManagementDeveloping SEO strategies Monthly reports on social media and website statsWrite website and intranet articlesCreating Social Media Promo campaignsDeveloping design concepts for adverts, posters, invitations, brochures, leaflets, banner ads, emailers, signage, videos and other marketing materialsDrafting and writing Press Releases and Editorials for Newspapers Creating emailers and sending out email campaigns as well as track the effectivenessEnsuring campaigns are carried out timeouslyInvolved in General brand management of the company including eventsOffering Marketing support for Global Sales Managers support across AfricaHandling the Annual dealer conference arrangements for African dealers in conjunction with regional North and Central African ManagersCompile and maintain African dealer list (by area, brand, language) and distribute internally Show less

  • Marketing Communications Co-Ordinator

    Jun 2018 - May 2020

  • Aftermarket Dealer Assisant

    Jun 2018 - Jun 2019
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  Self-employed

  May 2020 - now

  Digital Marketing Consultant

  Digital Market Freelance for small brands on a project basis. The focus is on Social Media Management including copywriting, community management, paid search and content curation.SEO and online advertising are a big part of social media management. I create search ads, banner ads and improve online content on website and social media to ensure the brands rank higher organically, on their search engine results page.Developing (traditional) marketing strategies with efforts for Brand awareness, Brand engagement, Brand resonance and most importantly Brand loyalty. Show less

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  Waterford Estate

  Jul 2021 - Oct 2022

  Marketing & Social Media Manager
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  DGB (Pty) Ltd

  Oct 2022 - now

  Digital Brand Manager