Sushmita Gupta

Experience

• 

  Mahuaa Media Pvt Ltd.

  Jul 2016 - Sept 2016

  Trainee Reporter
• 

  Channel One News

  Aug 2016 - Jan 2018

  Assistant Producer
• 

  INDIA TV (Independent News Service Pvt Ltd)

  Jan 2018 - Jan 2020

  Assistant Producer - Digital

  Design digital media campaigns aligned with the objectives of the marketing budgets. Created video content for their Website, Twitter, Facebook and YouTube. Used SEO techniques to optimized website and Social Media Content. YouTube Video optimization, organic and paid. Achieved Subscribers growth from 17M to 26M. Coordinate the creation of digital content (e.g. website, blogs, press releases, and podcasts)

• 

  ADG Online Solutions Pvt. Ltd.

  Jan 2020 - Jun 2020

  Social Media Manager

  Worked as a Social Media Associate, primarily handled the projects like BECIL( Broadcast Engineering Consultants India Ltd.), Central Pollution Control Board and Election Commission. Managed their Social Media Pages, Wrote blogs and Content for the Public Relations. Along with that: • Captured new customers by optimizing business strategies and launching products to diversify offerings.• Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.• Developed creative presentations, trend reports, kitted assets and product data sheets.• Directed marketing projects through conceptual planning, schedule management and final implementation.• Developed insights on marketing campaigns to assess performance against goals such as acquisition and lead generation.• Oversaw preparation of marketing copy, images, videos, emails and other collateral. Show less

• 

  Yashoda Hospital & Research Centre, Nehru Nagar, Ghaziabad

  Jun 2020 - Jan 2021

  Brand Communications and Marketing Manager

  • Ideated and conceptualized all the organic, paid (Display, Video and Search Ads) and based on lower funnel tactics, drove lead generation campaigns.• Planned, implemented and tracked sales and marketing strategies to promote brand products.• Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.• Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.• Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.• Monitored online advertising and social media campaigns to assess success of different strategies.• Developed innovative marketing campaigns based on key objectives.• Incorporated product changes into marketing messages to drive customer engagement and maximize profits.• Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.• Oversaw professional social media messaging through content development, follower engagement, social listening, trend analysis and by leveraging competitor research. Show less

• 

  Amazon

  Jan 2021 - now

  • Account Manager

    Mar 2023 - now

  • Advertisement Specialist

    Jan 2021 - Apr 2023