Irina Pavlova

Experience

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  InStyle

  Jul 2014 - Jul 2019

  - Managed 30+ cross media projects. Increased number of partnerships in 13% overall- Organised offline PR events for TSUM, LVMH, Kenzo, Pernod Ricard, MIFF - Coordinated 5 contractors for TSUM Christmas Charity Fair, where we raised more than $50.000 in donations- Managed events media coverage and smm special projects- Supervised special projects with influencers, resulting in a 11% increase in brand visibility - Increased fashion brands partnerships by 12% and provided logistics for 50+ fashion shoots - Organised editors’ participation in fashion weeks in Paris, Milan, London, New York - Added new brands to magazine cooperations: Temperley London, Paco Rabanne, Loewe, Marques Almeida, Ashish, Del Pozo - Developed content for 2 monthly fashion articles

  • Junior Marketing Manager

    Dec 2018 - Jul 2019

  • Fashion Coordinator

    Jul 2014 - Dec 2018
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  Cappasity

  Dec 2019 - Apr 2024

  Marketing Project Manager

  - Directed a series of creative projects focused on lead generation optimization, resulting in a significant 10% uplift in qualified leads and driving revenue growth- Headed content production department, successfully produced 100+ video shoots, resulting in a 23% increase in client satisfaction and a 30% increase in sales revenue- Implemented effective communication strategies to ensure smooth workflow and timely delivery of projects- Cultivated and nurtured strategic partnerships with top 10 clients, resulting in 15% improvement in customer retention rates- Directed and managed the first virtual runway show for Victoria Andreyanova fashion brand, resulting in extensive media coverage and a 11% increase in brand awareness. Show less

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  White Space Brand Lab

  Apr 2024 - Feb 2025

  Marketing And Public Relations Manager

  - Developed and implemented an international brand marketing strategy for the niche perfumery brand NEYDO resulting in a 25% increase in sales.- Successfully launched a new collection, achieving a 17% increase in media and influencer coverage - Organized participation in prestigious industry exhibitions in Dubai and Milan, effectively attracting key distributors- Initiated targeted media projects that elevated brand awareness by 21%- Coordinated and optimized trade marketing activities that drove sales growth Show less