Aditya Bedi

Experience

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  ESPN

  Aug 2018 - Sept 2018

  Video Production Intern

  Worked on India's tour of England 5-Match Test series for ESPNCricinfoPart of the production team for the live show ‘Match Day Live’Assisted the production team of the show ‘ESPNCricinfo Turn and Bounce’

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  ESPN

  Jun 2019 - Aug 2019

  Video Producer

  Wrote multiple scripts for IGTV previews and the YouTube channel of ESPNcricinfo Wrote scripts for anchor-driven videos and ensured smooth operations of daily shoots

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  Sportz Interactive

  Aug 2019 - Aug 2022

  Delivered bi-weekly analytical reports to clients, encompassing insights from social media, paid campaigns, and website metrics. Authored comprehensive briefs for the creative team and the Chief Business Officer's office, facilitating the rollout of captivating marketing campaigns.Led a client's market entry into India as an Account Manager, securing an organic growth of 3K followers across social media platforms in the initial month exceeding client expectations by 25%. Involved in stakeholder management as an Account Manager, internally with the creative teams and CBO’s office, and externally with clients and third-party agencies, reporting on performance metrics and providing consistent meeting minutes. Led creative ideation sessions for digital marketing campaigns and implemented lead generation campaigns resulting in 2,500 quality leads per campaign. Show less Functioned as an SEO executive for three key clients, conducting calls every fortnight to discuss website metrics and performance.Mentored a team of three writers guiding them through on-page SEO optimisation techniques. Initiated 12 client onboarding sessions, elucidating SEO methodologies and keyword strategies.Authored 30+ SEO-focused articles monthly, resulting in a 30% increase in organic traffic and improvement from 3rd SERP to 1st for 10+ high-competition keywords. Achieved a 40% increase in non-branded traffic for a client within 12 months utilising tools like Keyword Planner, SEMrush and Ahrefs.Led a link-building strategy that increased quality backlinks by 21%. Show less

  • Senior Associate

    Dec 2021 - Aug 2022

  • Associate- Content Management

    Jun 2020 - Dec 2021

  • Junior Associate- Content Management

    Aug 2019 - Jun 2020
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  Surrey Translation Bureau

  Jun 2023 - Aug 2023

  Marketing Intern

  Compiled comprehensive lead databases for email marketing initiatives utilising Mail Merge and Mailchimp. Conducted daily enhancements of the website's functionality and user experience via WordPress.Amplified social media interaction by a further 20%, by creating engaging infographics, social media graphics and email campaign creatives on Canva.Collaboratively led Google Ads-based lead generation efforts, realising a 3.4% conversion rate focusing on the compilation of negative keywords, testing headlines and creatives.Led social media strategies on LinkedIn, Instagram, Twitter and Facebook, achieving a 21% increase in audience engagement. Show less

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  BBJ&K LTD

  Apr 2024 - now

  Digital Account Manager

  Develop and manage digital media plans for clients across the marketing funnel with a careful selection of media channels. Execute PPC campaigns on Google Ads, driving conversion-oriented strategies and achieving consistent performance improvements for diverse client portfolios.Lead paid social campaigns across Meta Ads Manager, Snapchat Ads Manager, TikTok Ads Manager, and Pinterest Ads Manager, optimising audience targeting and maximising engagement across various demographics.Coordinate with top media partners for outsourced digital channels, including programmatic display, CTV, and YouTube ads, ensuring seamless integration and high campaign impact.Focused on leveraging analytics and data insights to refine strategies, optimise ad spend, and report on key metrics.Known for a proactive approach to monitoring industry trends and adapting to platform updates to maintain competitive and effective campaigns. Show less