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Rita Presti

Rita Presti

Student Athlete

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  • Timeline

  • About me

    Assistant Brand Manager Wall's EU&ANZ | Driving Innovation in FMCG Ice Cream | Unilever | Marketing

  • Education

    • Università degli Studi di Pavia

      -
      Master International Business and Entrepreneurship - Digital Management

    • HEC Liège

      2021 - 2023
      Master's degree International Strategic Marketing

      I am attending a Double Degree program that consist in a colaboration from my University in Pavia and University of Liège. I attended my first year in Pavia (Italy) and the second year in Liège (Belgium).

    • Università di Catania

      2016 - 2019
      Laurea triennale in Scienze dell'Economia e della Gestione Aziendale Business/Managerial Economics 110/110 e lode

      Progetti di gruppo come la creazione di un Business Plan, un piano Marketing e l'analisi di Conto Economico e Stato Patrimoniale del Gruppo 24.

    • Master Programme in International Business and Economics (MIBE)

      2020 - 2023
      Laurea Magistrale LM Digital Management 110/110cum laude

    • Liceo Scientifico e Linguistico Statale "Principe Umberto di Savoia"​

      2011 - 2016
      Diploma Liceo Linguistico 97/100

      Activities and Societies: Campionati di Pallavolo studenteschi dal 2011 al 2016; Associazione politica studentesca Archè Catania Competenze raggiunte:Ottimo livello di comprensione, scrittura e conoscenza della lingua spagnola e inglese. Discreto livello di comprensione e scrittura della lingua tedesca.

  • Experience

    • CENTRO PAVESI FIPAV S.R.L.

      Sept 2012 - May 2019
      Student Athlete

      Participated in C and B2 leagues, as well as official youth championships from U14 to U18, throughout my secondary education and Bachelor University. This experience has equipped me with essential skills such as efficiency in my activities and teamwork, while also instilling and reinforcing the important values that sports promote.

    • SUGO Pizza al Taglio

      Sept 2019 - Mar 2020
      Floor Lead

      - Efficiently managing multiple tables and ensuring a seamless dining experience providing personalized service

    • Philips

      Feb 2022 - Jul 2022
      Product Marketing Intern - Oral Healthcare Interdental

      - Interim managed Sonicare Power Flosser product portfolio, launching key skus in new markets and managing post launch relationship and needs with regional marketing managers globally.- Developed dashboards to track financial and launch performance NPIs (Power Flosser and Cordless Power Flosser), and presented monthly category reviews to senior management.- Leveraged market research to develop key insights and actions to unlock additional opportunities for the category and presented findings in an global platform.- Produced key clinical and consumer marketing claims for new medical device, aligning with cross functional team for approval. Show less

    • Unilever

      Sept 2022 - now

      Responsible to manage Kids EU portfolio (worth €100m):- Supported ambition setting and future brand direction by developing strategies, JTBD, portfolios, and innovation plans for licensing portfolio and recession proof portfolio.- Drove license partnership with Global companies like Disney with redesign and innovations guiding cross-functional team and partners in order to co-create two incremental NPDs and supporting local markets in POS assets delivery.- Led renovation projects to ensure high quality and margin improvement (+470bps) in the Kids portfolio, redesigning the portfolio for consistent brand presence across countries.- Managed an EU trade activation partnership with Disneyland Paris, coordinating asset creation and execution across countries in POS and digital channels. Show less

      • Junior Brand Manager

        Jan 2025 - now

      • Assistant Brand Manager EU&ANZ - Wall's Kids Ice Cream and Licensing

        Apr 2023 - Feb 2025

      • Magnum EU Marketing Intern

        Sept 2022 - Mar 2023

  • Licenses & Certifications

    • Introductory Certificate in Project Management

      IPMA Italy
      May 2021

    • IELTS 7.5

      British Council
      May 2021

    • DELE B1

      Instituto Cervantes
      Jun 2014