
Rehan Khan
Field Officer

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About me
National Sales Manager at Ronin Pakistan
Education

Karachi University
2004 - 2006Bachelor of Commerce (B.Com.) International Business/Trade/Commerce Baccounting, Business math & statistics.
Experience

Matco Foods Limited
Oct 2006 - Mar 2008Field Officer• Achievement of territory sales Target.• Monitoring and feedback of customers.• Ensure market coverage and product availability.

PepsiCo
Apr 2008 - Mar 2012Business Manager• Core Job responsibility included facilitating the Territory Manager in fixing a troubled business and delivering, balance of the year volume objective through reorganization of operational infrastructure to ensure profitability for the distributors.• Monitoring mechanism on sales activities, executions and target performance of sales team. Development of creative display tools for in market visibility and space solutions to the sales team.• Plan & procure stocks of Pepsi Cola International snacks division (Lay's) products based on Sales Forecasts, At Kaison Distribution Network.• worked with four fundamentals of sales i.e. coverage, productivity, range selling and display.• Ensure secondary sales targets achievement.• Supervise, manage and lead distribution sales team.• Explore and develop new shops/areas to increase numeric and weighted distribution and proper coverage of frequency of Sales team in trade and proper control over market returns.• Distributor credit handling & monitoring. Show less

Gujranwala food Industries (JOJO)
Apr 2012 - Jan 2015Territory Sales Officer• Job Responsibilities included Achievement of aggressive sales target as well as the growth in the business.• Ensure primary and secondary sales targets achievement.• ensure market coverage, productivity and range selling with display in market with focused on required run rate.• Develop strong business relationship with distributors by continuously monitoring their P&L.• Build strong and mutually beneficial relationship with customers.• Supervise, manage and lead distribution sales team.• Training of Sales Team on Sales Fundamental to address the capability gap market execution and development of monitoring mechanism on sales activities and establish KPIs to gauge the performance of sales team. Show less

Dawn Bread
Feb 2015 - Mar 2017Area Sales Manager• Job Responsibilities included looking after the sales activities, marketing activities, and demand supply analysis of the assigned Unit B of Dawn Bread.• The most critical role involves the timely and proper execution of 23 vans with 6 Supervises in order to achieve maximum results in dynamic working environment, also responsible for over 34 million sales per month.• Responsible for meeting aggressive sales numbers by establishing and maintaining strong dealer network to facilitate the business as well as playing a pivotal role in market development.• Responsible for strong motoring of credits, unsold stock and market returns as per company policy. • Responsible for monitoring inventory levels by overseeing or performing daily cycle counts.• Explore and develop new customers to increase numeric and weighted distribution and proper coverage andFrequency of sales team in trade and proper control over market returns.• Raise sourcing information requests in order to create and maintain master data for use in procurement processes. Sourcing information request type are contracts. Show less
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Lotte Kolson (Pvt.) Limited
Apr 2017 - Feb 2018Area Sales Manager• Core job Responsibilities Achievement of aggressive sales target as well as the growth in the business. Managing, properly monitoring company's KPIs i.e. SKU per call, unique and schedule productivity. • Development of Annual Strategic Plan which encompassed 1. Volume Growth Targets2. Coverage Expansion3. Infrastructure Requirement4. Training and Development Needs for the team5. Marketing Support Required.• Arrangement of infrastructure, required, to achieve the sales plan and numbers as well as proper distribution of the stock in the market.• Execution of sales plan by monitoring the sales activities at distribution end; providing continuous support to distributor and acting as liaison between the company and the distributor.• Maintaining the profitability of the distributor in order gain mutual benefits and earning the trust of business partners, also responsible area of 54 million sales per month with 3 distributors.• Responsible for 8 TSOs in retail, whole sales and HPO channels.• Participated and won the National Sales Challenge 2018 with 16% YTD growth. Show less

Habib oil Mills
Mar 2018 - Mar 2020• Job responsibilities included achievement of sales target of Central region as well as the growth in the business, based inLahore Pakistan• Develop strong business relationship with distributors by continuously monitoring their P&L; ensuring that distributors remain profitable and at the same time makes sure that distributors and their teams work within PI guidelines and principles.• Contribute to the business review and budget planning for trade activities and analyze competitive activities in the region.• Acquisition and Allocation of relevant infrastructure to achieve the agreed objectives.• Provide all out support for availability, visibility and stock depth of all the brands at International Key Accounts(Makro, Metro, hyper-star etc.). Ensuring unblemished execution of all the activities planned for these accounts from time to time. Show less • Worked as Zonal Sales Manager (South) Responsible for Karachi Zone B and Baluchistan Included coastal belt.• Annual Operation Plan covering:1. Revenue Growth Targets2. Bottom Line Monitoring3. Coverage Expansion4. Training and Development of a strong sales team• Specific strategy for rural expansion and identification of Go to Market Strategy for the same.• Contribute to the business review and budget planning for trade activities and analyze competitive activities in the region.• Increase market share of HOM Quality Foods Recipe & spices in the category. Show less
Zonal Sales Manager (Central)
Apr 2019 - Mar 2020Zonal Sales Manager (South)
Mar 2018 - Mar 2019

DANY Technologies Inc.
Apr 2020 - Nov 2021Zonal Sales Manager (South)• Job responsibilities included achievement of sales target of South I region (Karachi, Quetta & Coastal belt) as well as the growth in the business, based in Karachi Pakistan.• Business Growth = 26% over LY. (Nationally ever highest in June-2020)• Heading South Region with an Annual Turnover of $150 million+.• Handling 5 Distributors with leading a team of 5 Territory Managers.• Reporting to Head of sales.• Development of coastal and Quetta belt business.• Contribute to the business review and budget planning for trade activities and analyze competitive activities in the region.• Acquisition and Allocation of relevant infrastructure to achieve the agreed objectives.• Successfully completed Coverage Expansion Project and added 1000+ Outlets with Geo-fencing as well as extended per day executed bills from 6 to 15 with monitoring Fourgen software.• Major focus is on enhancing Numeric and Weighted Coverage with KPIs. Show less

The Cherry Technologies
Dec 2021 - Sept 2023Regional Sales Manager
Ronin Lifestyle Gadgets
Oct 2023 - nowNational Sales Manager
Licenses & Certifications

Appreciation On Highest Target Achievement
PepsiCo
Languages
- enEnglish
- puPunjabi
- urUrdu
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