Shital Gupta

Experience

• 

  BPL Limited

  Aug 1994 - Apr 2001

  Moved to Regional operations for multi product category- TV, Audios & Appliances handling 5 branches of Punjab, Himachal, Chandigarh and J&K, Team size of 18 In a short span, moved to supervisory role as Branch Manager handled a team of 4 members of Sales, also handled Warehousing, Logistics, Commercial aspects and after sales service in an under-developed but a promising market of J&K Started my career as Area Manager in Punjab from the gross root level, helped me have early understanding of Frontline sales and utilise this in my connect with Feet on Street

  • Sales Manager (Senior Manager), RO Chandigarh

    Jan 1999 - Apr 2001

  • Branch Manager (Manager), J&K

    Feb 1996 - Dec 1998

  • Area Manager (Senior Sales Officer), BO Chandigarh

    Aug 1994 - Jan 1996
• 

  Godrej Group

  May 2001 - Jun 2002

  Sales Manager (Senior Manager)

  Regional operations with Appliances category having a team size of 20, handling Punjab, Himachal, Chandigarh and J&K

• 

  LG Electronics

  Jul 2002 - Dec 2005

  Regional operations for Mobile handset business for 5 Branches of Punjab, Himachal, Chandigarh and J&K in the most competitive Industry of Mobile Business with a team size of 8 in sales Faster movement as Branch Manager handling various aspects of Business- Sales, Marketing, Channel Commercial & After Sales service with a team of 10 in a highly underrated market Multi product, Multi Channel, Multi National Organization handling Western U.P., Proud to be ranked as No. 1 Area Manager for 2 consecutive years of 2002-03, Agra named as LG City by MD

  • Zonal Manager (Deputy Manager)-Mobiles , North 1 Zone, Chandigarh

    Mar 2005 - Dec 2005

  • Branch Manager, Goa Branch

    Jan 2004 - Feb 2005

  • Area Manager, Agra Area Office

    Jul 2002 - Dec 2003
• 

  DishTV

  Jan 2006 - Oct 2008

  Regional Manager (Deputy General Manager) -North

  Direct to Home regional operations for Zee TV Group, focused on rural penetration through faster network expansion with FMCG Distributors & Mobile retailers

• 

  Videocon Consumer Durables

  Nov 2008 - Jun 2010

  National Product Group Head (Assistant General Manager) - TV Business Group

  The organization in New avtaar led by prominent Leaders from the Industry, turnaround the CRT TV Business and ranked as the most profitable Business verticle

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  Samsung Electronics

  Jul 2010 - Apr 2022

  Took on multiple roles over here; I played a key role in transforming the entire organization approach from ‘Sell In’ to ‘Sell Out’ based operations for most profitable Biz growth for all Internal & external stake holders. My forte lied in aligning multi-functional teams to common organizational goals with complete focus on Go to Market strategy. I had presented the Samsung India Electronics Channel Strategy 2017 to Global CEO (implemented in South East Asia).My contributions were in creating a robust distribution channel of 400+ Samsung Exclusive Distributors & expansion of the retailer base from 27k+ to 36k+ stores and 900+ Exclusive Retail Channels. Apart from this, I also created an alternate channel of 105+ architects/home designers for premium products. Show less

  • India Leadership Team, as National Head-Channel Management & Distribution (Director)

    Mar 2019 - Apr 2022

  • National Head-Channel Management & Distribution (General Manager)

    Mar 2016 - Feb 2019

  • National Head-Channel Management & Distribution (Deputy General Manager)

    Mar 2013 - Feb 2016

  • National Product Group Head (Senior Manager) - Refrigerator Business Group

    Feb 2012 - Feb 2013

  • Regional Channel Development Manager-North (Senior Manager)

    Jun 2011 - Jan 2012

  • Regional Sales Manager (Senior Manager)-North

    Jul 2010 - Jun 2011
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  Greenpanel Industries Limited

  Aug 2023 - Apr 2024

  Senior Vice President & CSO
• 

  Kaff Appliances India Private Limited

  May 2024 - now

  Chief Executive Officer