Tom Marren

Experience

• 

  Hollister Co.

  Feb 2014 - Oct 2014

  Store Assistant
• 

  FOOTASYLUM

  Oct 2014 - Sept 2017

  Store Assistant
• 

  RSPCA

  Sept 2017 - Dec 2017

  Marketing/ Social Media Volunteer

  I helped raised awareness of the fantastic work the RSPCA do and aimed to increased their online presence via their social media pages, specifically their Facebook page.

• 

  ARTventurers Limited

  Jan 2018 - May 2018

  Marketing Intern

  Completed a 300 hour Marketing Internship alongside my final semester at university. Duties included; - Help with the re-branding of the business both digitally and offline.- Running social media accounts Instagram and Twitter and increasing engagement significantly.- Blog creation for company website to run in-line with brand and target audience.- Back-end website changes using WordPress.- Attending marketing meetings with Managing Director and Marketing Experts.

• 

  RNLI

  May 2018 - Sept 2018

  RNLI Face to Face Fundraiser

  For the duration of summer, I worked with The RNLI as a Face to Face Fundraiser, raising awareness of the charity and raise funds through their membership scheme. This role required me to go to different locations across the North West, stop and speak to as many members of the public as possible and encourage them to become a monthly supporter of the charity. Over the course of a 10 week summer campaign, I worked alongside a team who managed to sign up over 2000 new members for the RNLI in the North West. This broke the area record.I personally signed up 230 new members, breaking the previous area record and finished in the top 10 fundraisers in the country for this years campaign, raising just over an estimated £50,000 in lifetime value for the charity. Show less

• 

  MS Queensland

  Jun 2019 - Nov 2019

  Working under the Marketing team at MS Queensland, duties included;- Content creation to fit with MS Queensland Brand.- Market research in relation to potential marketing opportunities both online and offline.- Attending meetings discussing media campaigns, customer insight and marketing.

  • Customer Support & Sales Advisor

    Sept 2019 - Nov 2019

  • Marketing Assistant Intern

    Jun 2019 - Aug 2019
• 

  Essity

  Apr 2020 - now

  - Creating, managing, and maintaining web content for TENA Care for Others.- Owning the Professionals content calendar and supporting the markets to implement it.- Leading the Content Editor Network and developing always-on SoMe in collaboration with DME team (primarily LinkedIn).- Implementing marketing automation/ EDM professional strategy and giving input to digital content strategy and media/activation guidelines for Care for others Target Audiences.- Setting up digital reports and monitoring models for brand sites and measuring and analysing the content performance, working closely with the HM Product Team in brand site development and with Global Communication Brand Managers Care for others. Show less - Managed TENA Direct and the promotional calendar for the year.- Led localisation and activation of the Global TENA SmartCare project.- Managed and activated Global content at a local level for both the UK and Malta TENA Professionals websites.- Managed Medical brand site content for the UK brands and launched new brand sites for Leukoplast, Cutimed and Actimove.- Worked with the Digital Marketing Engagement (DME) Global Team on activating local initiatives such as email automation via Click Dimensions across brands.- Created and built email content to send to the local database to push sales on TENA Direct.- Created reports on activations and advised relevant stakeholders on future best practice. Show less - Provided digital support and expertise across functions, including online product content for multiple brands, DTC web content, eCRM and social.- Led digital projects to drive value and sales by leveraging growing online database.- Worked with agencies to deliver content ranging from blog articles and monthly newsletters and aligned any work internally to suit brand requirements.- Compiled reports on organic social activity, competitors activity, brand mentions and sampling activity, then reported the results to management with personal recommendations on future activity.- Used programs such as Tridion SDL, Power Reviews, Upland Adestra and Microsoft Power BI when creating reports or editing web content.- Created organic calendars and posted content across TENA’s social channels, including Facebook, Instagram, Pinterest, Twitter and YouTube, in line with wider marketing objectives. Show less

  • Global Digital Content Manager

    Jan 2024 - now

  • e-Commerce Activation Manager

    Oct 2022 - Jan 2024

  • Digital Content Manager

    Oct 2021 - Oct 2022

  • Digital Marketing Assistant

    Apr 2020 - Oct 2021