Tejal Bagul

Experience

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  On Desk Marin Services

  Oct 2017 - Dec 2017

  Marketing Intern

  • Assisting in the development and execution of marketing campaigns• Conducting market research and analyzing trends• Creating content for social media, blog posts, and other marketing materials• Supporting the planning and execution of events and trade shows• Contributing to the creation and execution of email marketing campaigns• Collaborating with cross-functional teams to develop and execute projects• Assisting with lead generation and lead nurturing efforts• Conducting competitive analysis to identify areas of opportunity• Supporting the creation and execution of digital advertising campaigns• Analyzing and reporting on key performance metrics. Show less

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  Kmedia

  Jan 2018 - Mar 2019

  Marketing Strategist

  • Conducted market research to identify potential customers, competitors, and market trends.• Developed and implemented strategic marketing plans to increase brand awareness, drive traffic, and generate leads.• Collaborated with cross-functional teams such as product, sales, and creative teams to create effective marketing campaigns.• Analyzed campaign performance data and adjust strategies as needed to optimize results.• Monitored and reported on industry and market trends, as well as competitor activities.• Developed and managed marketing budgets and allocate resources effectively.• Identified and evaluated new marketing channels and technologies to reach target audiences.• Developed and maintained strong relationships with key stakeholders, including customers, partners, and vendors.• Managed the development and distribution of marketing materials, including website content, social media posts, email campaigns, and advertising.• Ensured that all marketing efforts align with the overall business goals and objectives. Show less

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  DISTRICT INFORMATION & PUBLIC RELATIONS

  Apr 2019 - Jun 2020

  Journalist & Content Creator

  • Developed and created engaging, informative, and relevant content for the target audience. Conducted research to gather information, fact-check, and ensure content accuracy. Optimized content for search engines to improve visibility and reach.• Collaborated effectively with team members to produce high-quality content. Developed and implemented content strategies aligned with company goals.• Managed social media channels, creating social media posts, and engaging with the audience.• Tracked content performance through analytics and made data-driven decisions to optimize content.• Generated new ideas and creative approaches to keep content fresh and engaging. Assisted with writing articles, news stories, and photojournalism.• Organized meetings with company and community stakeholders to collect information related to stories and content Show less

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  The Box of Art

  Jan 2020 - Dec 2021

  Founder

  • Creating and producing artwork based on client requests and preferences• Managing and maintaining relationships with clients to ensure customer satisfaction• Developing and implementing marketing strategies to promote your artwork and attract new clients• Managing your own finances, including budgeting, invoicing, and payment tracking• Conducting market research to identify trends and opportunities in the art market• Managing your own inventory of materials and artwork• Collaborating with other artists or vendors to create unique products or services• Staying up-to-date on the latest art and design trends and techniques• Participating in art shows, fairs, or other events to promote your artwork and connect with potential clients• Maintaining a website or social media presence to showcase your artwork and attract new clients. Show less

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  WeManage

  Nov 2020 - Dec 2021

  Head of the Creative and Marketing Department

  • Strategized and managed Google AdWords, paid search, and shopping campaigns for B2B, B2C, and D2C markets, conducting detailed keyword research and implementing data-driven ad strategies.• Led data analysis on marketing metrics and campaign performance, generating insights for continuous optimization. Conducted market research to refine buyer personas and drive strategic direction.• Developed and executed integrated marketing plans, with an emphasis on account-based marketing, achieving a 60% client engagement increase within four months by collaborating with sales and product teams.• Implemented marketing automation tools and tracking systems, including key performance metrics for channel effectiveness, improving demand generation workflows.• Built and managed a high-performing team, overseeing recruitment, development, and performance goals in line with organizational objectives. Show less

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  Clark University

  Jul 2022 - May 2023

  Marketing Specialist at International Center

  • Managing social media for the International Center, International Student & Scholars Office and The American Language and Culture Institute, including photography, designing posts, and managing the social media calendar. • Page’s followers increased by 70% in 2 months after I joined.• Designing logos and marketing materials (flyers, brochures, etc.) for events, workshops, and programs. • Collect content and send the monthly newsletter. • Researching and writing biweekly blog posts for the International Center & American Language & Culture Institute website. • Attending and photographing International Center & American Language & Culture Institute events and programs. • Keeping up with emerging trends, best practices, and technology.• Managing events for the International Center & American Language & Culture Institute and in partnership with other departments. • Brainstorming and creating organic social media content. • Maintaining and updating website content, such as program descriptions and making sure that websites are up-to-date, timely, relevant, and engaging, with the institution's messaging and brand.• Monitoring engagement statistics and the results of social media efforts. • Analyzing impressions, footprints, and bounce rates on social media to increase follower counts and keep the algorithm running smoothly. • Owned the direct asset development (e.g., photoshoots) to verify up-to-date content for the Marketing team to pull through to various sites and channels. Show less

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  New Visions Communications

  Aug 2023 - now

  Director of Marketing

  • Created a refreshed brand identity for New Visions, including brand guidelines, messaging, and visual assets that resonate with the target audience and differentiate the company in the market.• Developed and implemented a comprehensive marketing strategy aligned with company objectives to drive brand awareness, community engagement, customer acquisition, and retention, optimizing customer journeys and increasing engagement.• Led integrated, cross-functional marketing campaigns across digital advertising, social media, email marketing, print, and community outreach programs, collaborating closely with product marketing and sales to meet business objectives.• Crafted and piloted data-driven campaigns using Calix's Engagement Cloud and electronic content builder, ensuring high engagement and optimization across touchpoints.• Built account-specific, multitouch marketing strategies targeting top prospects, refining buyer personas to tailor messaging for maximum impact.• Managed and enhanced our online presence across websites, social media platforms, and online reputation, aligning digital content with Calix’s demand generation strategies.• Spearheaded the selection, hiring, and development of a high-performing marketing team to support expansion, focusing on nurturing demand-generation expertise. Show less