Rita Knipper

Experience

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  Diamond Tech International

  Apr 2008 - Mar 2015

  Marketing Manager

  • Generated $5.5MM in revenue by advancing Diamond Tech International into new market segments. • Responsible for development and execution of integrated marketing communications plans and related budgets. • Strengthened craft revenue by $1MM with the creation of privately labeled craft kits for a national market.• Supported sales and account management, providing tools for successful sales growth.• Managed corporate and packaged brands with an experiential understanding of both B2B and B2C marketing.• Worked cross-functionally to execute company-wide launches and initiatives.• Analyzed current and future trends and user behaviors.• Directed a clear and organized budget.• Developed, designed, planned, and executed media assets and campaigns for social media channels.• Created, implemented, and managed marketing metrics to develop measurable standards of success that could be easily understood and utilized.• Developed and executed B2B programs including sales incentives, customer loyalty programs, and special events. Show less

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  SLV LIGHTING - U.S.A

  Aug 2015 - Oct 2018

  Marketing Manager

  • Collaborated with internal teams to successfully launch new products generating $3MM+ in revenue.• Increased online marketplace sales by 50% in six months through re-branding and marketing initiatives. • Responsible for successful corporate re-brand and updates of all branded assets, including website, advertising, email templates and customer support material. • Boosted product specification by 20% through implementation of comprehensive training and product awareness events. • Developed B2B campaign strategies across channels (e.g. email, search, direct mail, etc.) in line with business objectives. • Successfully managed communications between international and US-based staff on deadline- driven 400+ page annual catalog. • Lead creative design and copy-writing for digital and print assets.• Managed the design and maintenance of the company’s social media and website platforms.• Maintained cooperative working relationships with sales, engineering, operations and customer service to ensure marketing initiatives were launched effectively, on-time and within budget.• Coordinated event engagement and trade show presence.• Recruited, retained, coached, mentored and evaluated performance for a highly engaged marketing team. Show less

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  JSS Creative Services

  Jan 2019 - now

  Marketing Consultant

  Independent marketing consultant. Providing marketing services to small to medium-sized companies, helping them garner an increased market share.Services include but are not limited to:• Crafting main media messages.• Developing company strategies and goals.• Assisting in the execution of strategic tasks and monitoring of outcomes.• Preparing marketing presentations.• Producing necessary marketing materials.• Assisting in ongoing marketing campaigns.• Developed and implemented internal brand management strategies. Show less