Rita Knipper

Rita Knipper

Marketing Manager

Followers of Rita Knipper263 followers
location of Rita KnipperGreater Tampa Bay Area

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  • Timeline

  • About me

    Proven Marketing Manager | Helping Companies Translate Their Business Goals to Reality

  • Education

    • Tampa Technical Institute

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      Associates Degree
    • University of Cincinnati

      -
      Bachelors of Science
  • Experience

    • Diamond Tech International

      Apr 2008 - Mar 2015
      Marketing Manager

      • Generated $5.5MM in revenue by advancing Diamond Tech International into new market segments. • Responsible for development and execution of integrated marketing communications plans and related budgets. • Strengthened craft revenue by $1MM with the creation of privately labeled craft kits for a national market.• Supported sales and account management, providing tools for successful sales growth.• Managed corporate and packaged brands with an experiential understanding of both B2B and B2C marketing.• Worked cross-functionally to execute company-wide launches and initiatives.• Analyzed current and future trends and user behaviors.• Directed a clear and organized budget.• Developed, designed, planned, and executed media assets and campaigns for social media channels.• Created, implemented, and managed marketing metrics to develop measurable standards of success that could be easily understood and utilized.• Developed and executed B2B programs including sales incentives, customer loyalty programs, and special events. Show less

    • SLV LIGHTING - U.S.A

      Aug 2015 - Oct 2018
      Marketing Manager

      • Collaborated with internal teams to successfully launch new products generating $3MM+ in revenue.• Increased online marketplace sales by 50% in six months through re-branding and marketing initiatives. • Responsible for successful corporate re-brand and updates of all branded assets, including website, advertising, email templates and customer support material. • Boosted product specification by 20% through implementation of comprehensive training and product awareness events. • Developed B2B campaign strategies across channels (e.g. email, search, direct mail, etc.) in line with business objectives. • Successfully managed communications between international and US-based staff on deadline- driven 400+ page annual catalog. • Lead creative design and copy-writing for digital and print assets.• Managed the design and maintenance of the company’s social media and website platforms.• Maintained cooperative working relationships with sales, engineering, operations and customer service to ensure marketing initiatives were launched effectively, on-time and within budget.• Coordinated event engagement and trade show presence.• Recruited, retained, coached, mentored and evaluated performance for a highly engaged marketing team. Show less

    • JSS Creative Services

      Jan 2019 - now
      Marketing Consultant

      Independent marketing consultant. Providing marketing services to small to medium-sized companies, helping them garner an increased market share.Services include but are not limited to:• Crafting main media messages.• Developing company strategies and goals.• Assisting in the execution of strategic tasks and monitoring of outcomes.• Preparing marketing presentations.• Producing necessary marketing materials.• Assisting in ongoing marketing campaigns.• Developed and implemented internal brand management strategies. Show less

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Rita Knipper
      Dallas Market Best Visual Award Dallas Market Center Jan 2016 PRESS RELEASE:Dallas Market Center announced the winners of the Best Visual Presentation awards from January’s Total Home & Gift Market.“Presentation is an essential tool for exhibitors during market,” Cindy Morris president and CEO of Dallas Market Center said. “We encourage all exhibitors to utilize every resource they have and that we have to offer to maximize their profitability and having a visually pleasing show space is one way they can do that.”Judging for Best… Show more PRESS RELEASE:Dallas Market Center announced the winners of the Best Visual Presentation awards from January’s Total Home & Gift Market.“Presentation is an essential tool for exhibitors during market,” Cindy Morris president and CEO of Dallas Market Center said. “We encourage all exhibitors to utilize every resource they have and that we have to offer to maximize their profitability and having a visually pleasing show space is one way they can do that.”Judging for Best Visual Presentation takes place twice a year during the January and June Total Home & Gift markets. Visual design experts judge and recognize exhibitors based upon innovative and creative display design.Trade Mart◾1st floor – Demdaco◾2nd floor – Two’s Company◾3rd floor – SLV◾4th floor – Philips Show less
    • Awarded to Rita Knipper
      Golden Press Kit Winner 2012 Craft and Hobby Association Jan 2012 Creatively combined new product information with company materials for an award winning Media Kit distributed at CHA, the craft industry's leading tradeshow.
    • Awarded to Rita Knipper
      Golden Press Kit Winner 2011 Craft and Hobby Association Jan 2011 Creatively combined new product information with company materials for an award winning Media Kit distributed at CHA, the craft industry's leading tradeshow.
    • Awarded to Rita Knipper
      CHA Innovations Award 2008 - Feb 2008 Lead the marketing and graphic team to research, develop and market Fuseworks, an innovative in-home fusing kit which allows crafters to fuse glass in a microwave. This product won the 2008 most innovative product award at the Craft and Hobby Association tradeshow.
    • Awarded to Rita Knipper
      Golden Press Kit Award 2007 Craft and Hobby Association Feb 2007 Creatively combined new product information with company materials for an award winning Media Kit distributed at CHA, the craft industry's leading tradeshow.
    • Awarded to Rita Knipper
      Neocon Best of Show 2004 Necon Apr 2004 In 2004, on behalf of Diamond Tech Tiles, I introduced a stained glass tile line to the Commercial Design industry. This was DTT's intial foray into the Tile Industry.I lead a team of engineers and creatives to produce the glass tile line which was unlike any other in the industry. The tile was then presented at Necon, the world's leading platform for the commecial design industry and it won Contract Magazines Best of Show.
    • Awarded to Rita Knipper
      Certificate of Excellence 2001 Craft and Hobby Association Jan 2001 In 2001, on behalf of Diamond Tech International, I introduced a newly launched glass mosaic product to the Craft and Hobby industry, called Studio Pro Stained Glass Precuts. This was DTI's, initial foray into the craft industry. The Precut consisted of colorful stained glass, cut into unique designs and beautifully packaged for use in mosaic and stained glass crafting. I lead the product development team in design, packaging, and marketing of this product which was recognized by the… Show more In 2001, on behalf of Diamond Tech International, I introduced a newly launched glass mosaic product to the Craft and Hobby industry, called Studio Pro Stained Glass Precuts. This was DTI's, initial foray into the craft industry. The Precut consisted of colorful stained glass, cut into unique designs and beautifully packaged for use in mosaic and stained glass crafting. I lead the product development team in design, packaging, and marketing of this product which was recognized by the Craft and Hobby Association (formerly HIA) as one of the top products of the year. Show less
  • Volunteer Experience

    • Event Organizer Equinox X

      Issued by MOSI (Museum of Science & Industry)
      MOSI (Museum of Science & Industry)Associated with Rita Knipper
    • Member and Fundraiser

      Issued by Temple Terrace Junior Woman's Club
      Temple Terrace Junior Woman's ClubAssociated with Rita Knipper
    • Fundraising Volunteer

      Issued by Dress for Success Tampa Bay on Sept 2019
      Dress for Success Tampa BayAssociated with Rita Knipper
    • Marketing Advisor for Non-profit

      Issued by Coetus Fidelium on Mar 2013
      Coetus FideliumAssociated with Rita Knipper
    • Treasurer

      Issued by CCW Tampa, Florida on May 2016
      CCW Tampa, FloridaAssociated with Rita Knipper