Danushan Karuppiah

Experience

• 

  Colombo Institute of Research and Psychology

  Jul 2014 - Sept 2015

  • Led marketing & PR campaigns for undergraduate and postgraduate psychology programs.• Organized education exhibitions & seminars, increasing student enrollment awareness.• Assisted in program development & branding strategies. • Recruited international students, expanding institutional reach globally.• Provided student counseling & visa application support for overseas students.• Represented the organization at global education expos & fairs.

  • Senior Executive Marketing

    Feb 2015 - Sept 2015

  • International Business Development Executive

    Jul 2014 - Jan 2015
• 

  Standard Chartered Bank

  Sept 2015 - Feb 2016

  Senior Business Development Executive - Priority Client Acquisition

  • Advised high-net-worth clients on wealth management & investment solutions.• Developed client portfolios and built strong relationship management strategies.• Drove sales initiatives, successfully acquiring priority banking customers.

• 

  MultiApps Technologies

  Mar 2016 - Jan 2017

  Marketing and Product Research Analyst

  • Developed marketing & communication strategies for tech-based products.• Conducted competitor analysis & market research to drive product positioning.• Optimized sales strategies & user acquisition models, boosting customer engagement.

• 

  IMC - International Medical Campus

  Jan 2017 - Oct 2018

  • Oversaw Medical university admissions & transfer programs for US and France institutions.• Developed and implemented marketing strategies & student recruitment events.• Ensured high admission-to-enrollment conversion rates through targeted outreach efforts. • Managed the entire admissions pipeline, including student recruitment, marketing, and retention strategies.• Led successful education fairs and digital marketing campaigns, increasing student enrollments.• Built partnerships with high schools and career advisors to expand the recruitment network.

  • Senior Manager - Admissions and Enrollments

    May 2018 - Oct 2018

  • Manager - Admissions and Enrollment Management

    Jan 2017 - Apr 2018
• 

  ANC Education

  Oct 2018 - now

  • Spearheading student recruitment, marketing, and enrollment strategies for top-ranked undergraduate and postgraduate programs.• Leading a high-performance team of 50+ professionals, overseeing strategic execution of enrollment and retention initiatives.• Strengthening global partnerships with universities in the US, UK, Canada, Australia, and New Zealand to enhance student mobility.• Driving student retention programs, optimizing engagement, and increasing graduation rates.• Implementing data-driven decision-making & CRM strategies to optimize recruitment efforts. Show less • Boosted enrollment & revenue growth by overseeing student admissions across US, Canada, Australia, and Medical university programs.• Led multi-channel marketing campaigns (digital, events, partnerships) that increased student applications by 30%.• Managed a team of 10+ to drive student recruitment across diverse educational segments.• Collaborated with sub-agents, schools, and marketing teams to expand recruitment pipelines.• Established student success & retention models, ensuring high program completion rates. Show less

  • Deputy General Manager

    Apr 2024 - now

  • Assistant General Manager

    Apr 2022 - Mar 2024

  • Senior Manager - Undergraduate Programs

    Apr 2021 - Mar 2022

  • Head of Enrollments - North American Degrees

    Oct 2018 - Apr 2021