Robert Rustici

Experience

• 

  Digital Equipment Corporation

  Oct 1980 - Oct 1992

  Product Management

  Software applications through their initial conception to final development including international versionsInternational Business - Managed a worldwide team (multi-cultural, multi-lingual) while on relocation in France for three years

• 

  Zero In Technologies

  Jan 1993 - Nov 1998

  Marketing & Sales Consultant

  Authoring Industry Publications (via the Patricia Seybold Group - Boston MA) to an audience of Fortune 1000 companiesWrote a book on Internet videoconferencing called Enhanced CU-SeeMeDeveloped a Product Strategy for a new business venture

• 

  Compaq Computer Corporation

  Dec 1998 - Nov 2001

  Service Manager

  New Business Development - Designed and managed a model training event that incorporated a real customer problem, which consultants had to create solution scenarios for the client within one week. This resulted in identifying new candidates for a solution architect program and proved both to consultants and customers the value of Compaq's architecture services, which closed an estimated 1.5 million dollars in new sales.Strategic Planning - Defined and deployed a network of worldwide expertise centers that clients could develop proof-of-concept prototypes in a matter of weeks to complex problems. Clients were so impressed with our consultant's knowledge and ability to produce results so quickly we closed $6.2 million in additional business within 4 months. Show less

• 

  Market-Vantage LLC

  Jan 2002 - May 2005

  Internet Marketing Consultant

  Internet marketing consultant providing services for Internet marketing strategies that include, search engine optimization, search engine marketing, email and webcast campaign management, web lead to SFA integration, emedia buying, web site traffic analysis, campaign tracking and ROI measurement.Accomplishments:Helped grow a successful consulting practice through bootstrap funding.Developed the necessary in-depth technical skills for obtaining top ranking search engine positions for B2B and B2C web businesses and created cost-effective ROI processes for search engine advertising. Show less

• 

  Hollis Interactive, Inc.

  Jan 2003 - Jan 2011

  Search Marketing
• 

  The PreCommerce Group

  May 2005 - Dec 2005

  Search Marketing Manager

  Managing clients paid search marketing efforts that include, conversion optimization, search engine marketing, web site traffic analysis, campaign tracking and ROI measurement.

• 

  KoMarketing Associates

  May 2006 - Mar 2007

  Search Advertising Manager

  Develop, implement and managed ad campaigns for clients using paid search marketing to promote products and services in both the business-to-business and consumer markets. Produced reports highlighting sales conversion, website visitor behaviors using web site traffic analysis, campaign tracking and ROI measurement.Accomplishments:Improved the advertising spend of million dollar budgets for business to consumer website to develop more sales with more effective spending.Developed insightful ROI metrics and reporting based on actual ad performance data. Show less

• 

  UBuyCoffee

  Jan 2010 - Apr 2016

  ECommerce Manager

  Providing freshly roasted gourmet and single-serving sized coffees from coffee roasters all across the USA. Continue to supply a broad selection of organic, fair trade, and specialty type coffees from some of the leading roasters in the US.

• 

  McDougall Interactive

  Apr 2012 - Jul 2015

  Director of On-line Advertising

  Defining strategies and managing execution of on-line advertising for businesses using channels such as Google Adwords PPC, Bing, Facebook, Linkedin and banner ad content networks.

• 

  Centrus Digital

  Jul 2015 - now

  Internet Marketing Professional & PPC Expert

  Developed, implemented and managed Search Marketing campaigns for clients to drive more sales and leads through their websites. Managed a staff of consultants and service personnel including outside contractors.Accomplishments:Created Sales support tools and processes for Inside Sales to generate 80% of new client sales for the company.Established project management methods to ensure client satisfaction and fulfilling monthly objectives.

• 

  Digital Marketing Center

  Jan 2017 - now

  Curriculum Director

  Develops and manages all DMC curriculums, provides one-on-one digital marketing mentorship to students managing real-world business case studies, and delivers guest lectures.