Philippe Charette

Experience

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  The Source

  Jun 2008 - Jul 2014

  Retail Sales Associate
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  Lime - Communauté d'affaires rafraîchissante

  May 2014 - Jan 2016

  Web Content Manager

  ● Write professional articles and create content for a business blog● Create and manage a publication calendar● Coordinate communications between various contributors● Optimize content for the web (proofreading, layout, SEO)● Create publications on various social media using the Hootsuite manager● Represent the brand at trade events

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  Solutia Télécom

  Jan 2016 - Sept 2016

  Business development

  ● Research and discover new business opportunities● Research and develop a sales approach based on industry needs● Represent the brand and develop new partnerships at business events● Find and build strategic partnerships to develop new markets

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  Emailicious

  Sept 2016 - Nov 2020

  ● Plan, develop and execute email marketing campaigns● Ensure strategy follow-up (monthly or weekly meetings) with the customer● Analyze performance to adjust or optimize campaigns● Analyze data to support business decisions● Prepare and present reports analyzing campaign results Research and discover new business opportunities● Research and develop a sales approach based on industry needs● Represent the brand and develop new partnerships at business events● Find and build strategic partnerships to develop new markets● Create and deliver expert presentations on email marketing at major events to reinforce our company's credibility and leadership in the industry

  • Email Marketing Specialist

    Mar 2018 - Nov 2020

  • Business Development Manager

    Sept 2016 - Nov 2020
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  Reptile

  Jun 2018 - Nov 2020

  Digital Marketing Strategist

  ● Analyze the business model of various customers to develop a digital marketing strategy that meets the budget and will achieve the customer's objectives (KPIs).● Plan, develop and execute digital marketing campaigns on various platforms: Google, Bing, Facebook & Instagram, Linkedin, Youtube, blogs, email, ...● Ensure strategy follow-up (monthly or weekly meetings) with the client.● Analyze performance to adjust or optimize campaigns● Set up websites and landing pages with tags (GTM, GA, GSC, G Ads, FB Ads, Linkedin InTag, etc.) to capture precise data● Optimize web content for organic search engine optimization (SEO)● Analyze data to support business decisions● Prepare and present reports analyzing campaign results Show less

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  Triacom Solutions d'affaires

  Sept 2020 - Dec 2021

  Digital Marketing Manager
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  Les Kassés

  Sept 2020 - Dec 2021

  Electronic Repair Technician
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  Philou Marketing

  Nov 2020 - Jul 2022

  Digital Marketing Consultant

  E-COMMERCE- Created, optimized, and managed e-commerce websites on both Shopify and WooCommerce platforms for a diverse range of clients across various verticals. This led to a significant uptick in qualified traffic, leads, sales, and overall ROI.- Configured a product feed to unify inventory management across platforms like Etsy, eBay, MetaShops, and Google Shopping. Optimized and curated these channel profiles, leading to increased traffic and sales.MARKETING AUTOMATIONConfigured intricate marketing automation workflows using tools like HubSpot, Zapier, and Mailchimp. These workflows were designed for lead generation, nurturing, customerretention, and encouraging repeat purchases.AUDIENCE TARGETINGSet up a live feed for similar audiences to target online users whose profiles matched those of client purchasers. This was implemented across platforms like Google Ads, Meta/Facebook,and Microsoft Advertising.SEMRUSHConducted competitive research, keyword analysis, link-building studies, on-page and technical SEO, advertising strategies, social media trends, and content marketing, all within theSEMrush environment.CONTENT MARKETING- Amplified organic traffic by producing a variety of content, including blogs, articles, videos, online tools, white papers and FAQs.- Configured custom AI-automated SEO optimIzed content creation and automatic scheduling across social media platforms and blogs/articles. Show less

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  SIGVARIS GROUP Canada

  Jul 2022 - Aug 2023

  Senior Digital Marketing Specialist

  GOOGLE ANALYTICS (GA4)Configured a Google Analytics 4 (GA4) account and established e-commerce data tracking parameters using both Google Tag Manager and Google Analytics 4.HUBSPOT- Standardized and segmented the database, paving the way for the creation of Customer Journey Automation Workflows.- Crafted, fine-tuned, and oversaw Marketing Automation Workflows in HubSpot, focusing on lead nurturing. This included automated emails, remarketing strategies, and audience segmentation based on distinct customer journeys.- Designed landing pages to capture email addresses and foster lead generation.SEM- Conceived, optimized, and managed ad campaigns spanning multiple platforms, including Google Ads, Meta Ads, and Microsoft Advertising.- Configured behavioral remarketing and dynamic remarketing campaigns across Google Ads, Meta Ads, and Microsoft Ads platforms.- Established a comprehensive e-commerce product feed, ensuring seamless connectivity to Google Merchant Center, Microsoft Shopping Campaigns, and Meta Commerce.REPORTINGDeveloped a user-centric, intuitive digital marketing performance report dashboard within Google Data Studio. This dashboard was crafted to be easily navigable, even for those without a technical background. Show less

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  Philou.marketing

  Aug 2023 - Dec 2023

  Digital Marketing Consultant
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  Norwell Consumer Healthcare | Norwell Santé Grand Public

  Dec 2023 - May 2024

  Digital Marketing Manager
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  Freelance

  Sept 2024 - now

  Digital Marketing Consultant