Sambit Nanda

Experience

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  MBC Television, Bhubaneswar

  Mar 2011 - Sept 2013

  Research & Strategy

  Handling TAM software (MEDIAXPRESS & MAP) Identifying the gap in services provided by the company & its competitors & keeping the management informed regarding latest market practices & recommend the changes in operations by conducting meticulous market research like competitor’s analysis. Identifying Reach, TSV, TVR% slots Identifying problem areas or non-delivering properties, time bands Suggesting changes, modifications to the FPC based on competitive landscaping Analyzing TAM data to formulate objectives of survey and study different target groups and to support programming and Sales & marketing departments (with audience profile, TG Skew, Audience movement, etc.) Proposes media planning for some regional clients on behalf of MBC TV. Supervising the entire operational Ad. Work flow with regional as well as national clients. Analysis and interpretation of primary field data (collected by survey div.) to serve different objectives on progress, acceptance and competition of MBC channels. Responsible for improving outdoor brand visibility through hoardings, pole kiosks, van promotions with vendor management etc. Assisting in arranging road shows, melas, expo, live demo etc. to increase product/ programme & brand awareness. Responsible for arranging/ managing publicity for key programmes. Responsible for conducting periodical brand awareness, brand recall & brand visibility surveys. Show less

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  OCL INDIA LTD_KONARK CEMENT

  Sept 2013 - Mar 2015

  Dy Officer-Brand Marketing

   Managing the Marketing activities (BTL activities) for entire Western Odisha. Responsible for complete the assign Job in due time with proper vendor management and their payment realization. Ensure timely delivery and implementation of the events, on ground campaigns. Identify business requirements, develop and execute creative elements which build brand salience and helps in business development Managing Creative, Events and merchandising agency Manage retail in-shop visibility through various branding strategies. Identify and engage the audience/Activate the brand at through various sponsorships and events Indentify innovative and cost effective ways of executing on ground activities Create quarterly and monthly marketing calendar for the circle. Have experience in Market research with understanding of customer insights and how to take the feedback forward in terms of deliverables Show less

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  Odisha TV

  Mar 2015 - Jul 2019

  Manager Research & Strategy Planning

    Market Structure analysis/Viewership level analysis with secondary data provided by BARC data. Preparing regular and a weekly report for Top and Middle level management Viewing Behavior study: Analysis of quality of Reach, intensity of viewing, Frequency, Duplication, Loyalty Index ,Migration pattern and detailed analysis for growth/fall of channels every week wrt competitors. Promo Planning & Evaluation : Scheduling across Network Channels as well as others through proper evaluation wrt Competitors viewers across my Networks. Prepare Promo eval plan prior to Movie Premiere or any news program or Event telecast and accordingly will schedule the promo across the Network. Conducting FGD/DI (Focus group Discussion) on every alternate week basis and preparing an analysis report which will be presented in front of the management. Questionnaires planning, implementation in targeted areas with targeted age group by the surveyor, their supervision and preparing an research report with proper analysis and interpretation and presenting before the management. Training the Sales teams so as to make them comfortable with the viewership details of their channels so as to help them in their discussions with Advertisers and media agencies etc. Presenting a detailed research PPT for all network channels every weekend in weekly research meeting. Always updated the management in regular updated in the market. On the basis of primary research result Marketing team acts on the areas where we need to focus more and also assist in preparing strategy for marketing planning and activity. Always maintain a proper coordination between Sales,Marketing,Distribution and Programming/content team. Identifying problem areas or non-delivering properties, time bands Suggesting changes, modifications to the FPC based on competitive landscaping Analysis of Competitive environment with Adex/BMW data as per requirement by Sales team every week/month. Show less

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  Viacom18 Media Private Limited

  Jul 2019 - Feb 2022

  Sr. Manager-Team lead in Research & Programming Strategy

   Managing entire research and programming strategy of Gujarati GEC and Movies as well as supervising programming, Promos scheduling to create an error free log. Effective planning of content and promo strategy (break structure, Targeted Promo GRP and Reach with strategic promo plan etc) Effective FPC planning to drive maximum viewership for the channel. Part of content strategy team to plan and implement various strategy for shows. Associate with content team for creating new shows as bank for the channel which should be matched with the channel Persona. Proper planning of a new show launch in the channel (Promo pre-eval, regular checking of promos on air, use of secondary elements, Other shows integration etc) Very closely working with Business head for all channel strategy, Monthly, Quarterly and Annual operating plans (includes GRP projection, content plans, Viewership pattern with historical trend etc) Doing movie scheduling for GEC channel (weekdays and weekend slot) as well as part of FPC making for Movie channel (Colors Gujarati Cinema) Guiding Cinema team for effective movie scheduling based on movie gradation which I make in every month (basis of TSV and TVR after multiple rotation) Also suggest the placement of First time On-air movie to get maximum viewership from that movie. In detailed analysis includes time band, programs with competition, audience movement, duplication, launch show post eval, Market analysis, Genre trend on regular note, promo planning for GEC and Movie channel. Providing relevant data to marketing team on regular basis for show sustenance as well as show launch campaign (Pre eval data with effective cross channels promotion to achieve maximum GRP, OTS and Reach) Handling 2 team members who are in scheduling and guiding them on regular note for effective on-air plan as well as effective content scheduling. Show less

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  Sony Pictures Networks India

  Feb 2022 - Aug 2023

  Research and Consumer Insights Manager
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  Viacom18 Media Private Limited

  Sept 2023 - now

  Sr Manager Research and Strategy