DeMario McGrew, MFA

Experience

• 

  The Estée Lauder Companies Inc.

  Oct 2003 - Jul 2019

  Regional Trainer
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  MAC Cosmetics

  Oct 2003 - Jul 2019

  ● Developed the product knowledge, customer service and makeup skills of over 400 employees and retail leaders across multiple multi-million-dollar stores through a 360-education approach that encompasses in-store education, classroom-based education and digital content creation. This in turn, produced over $80M in brand sales.● I partnered with senior leadership to recruit and interview top tier talent for open vacancies, onboarded new MAC Artists and managers while making regular visits to local and regional store locations for real-time coaching, observing to give feedback on makeup artistry, customer service, selling skills, and product knowledge.● I worked with executive partners to conduct a comprehensive regional analysis and individual employee analysis to identify opportunities & performance-based solutions.● Collaborate with Sales and Education leaders on the execution of business strategies while supporting the achievement of sales objectives and managing budgetary objectives.● Create face-charts to inspire MAC Artists and clients to recreate● Assisted the Brand’s Beauty Directors during high profile events Show less • Based out of the largest volume door in the Mid-Atlantic Region, I was responsible for educating and developing the customer service, artistry and product knowledge skills of 30 retail employees and supporting the needs of this top multimillion dollar business • Supporting the Brand Pillars by facilitating classroom-based education fundamentals including Basic Training, M·A·C Update, Creative Workshops, On-boarding Orientations.• Collaborated with education and sales leaders on the execution of business and education strategy. • Managing education processes and budgets.• Facilitate conference calls for Product Specialists and Retail Managers across the region. Show less • Assist in overall operations and administrative duties of the business• Coach, train, and motivate staff while keeping ongoing follow up with Retail Manager, Regional Manager, and Trainer.• Create and organize a monthly schedule for my staff.• Interview, hire, and onboard new employees and implement human resources policies• Supervise the maintenance of stock replenishments and ensure inventory levels are accurate.• On-going follow up with employees on artistry, sales, and customer service initiatives. • Organize and effectively facilitate Morning Rallies and Staff Meetings.• Assist in planning and organizing In-Store Technique events to drive business.• Achieve monthly/yearly event and sales goals Show less • The primary responsibilities were to represent the company's image, products, and culture to the customer. • Give superior customer service and achieve retail sales goals through exceptional communications skills and stellar artistic abilities • Build and maintain customer relationships through consistently utilizing the customer data base and clientele system. • Other responsibilities included maintaining a satisfactory presentation of the store and assisting with administrative duties Show less

  • Regional Trainer

    Aug 2017 - Jul 2019

  • Resident Trainer

    Mar 2015 - Aug 2017

  • Assistant Manager

    Sept 2012 - Mar 2015

  • Third Key Manager

    May 2010 - Sept 2012

  • Sales Associate

    Oct 2003 - May 2010
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  SEPHORA

  Feb 2020 - now

  ● Manage and develop a team of 40 employees while leading them to exceed a $9M sales goal.● Manage all aspects of the client experience by demonstrating a strong understanding of sales performance andbusiness opportunities by utilizing matrixes and analytics while coaching and delivering feedback/celebrations asneeded to yield successful results.● Participate in succession planning and employee development meetings. In addition, write and deliver annualperformance reviews for my employees.● Support and implement all human resources policies and procedures daily● Communicate team hiring needs to the operations team and participate in payroll and hiring process Show less

  • Training Manager, Sephora Collection

    May 2021 - now

  • Assistant Store Manager

    Feb 2020 - May 2021
• 

  LVMH

  Feb 2020 - now

  Field Sales and Education Manager

  ● Achieve sales goals, as determined by the Brand, in assigned stores throughout my territory in NYC Metro. Ideliver brand training, education strategies, and schedule & execute weekly retail events to drive sales andbrand engagement.● In partnership with the Senior Manager, create a customized field strategy to achieve sales and any additionalKPIs within my territory.● Integrate selling skills, services, and additional company initiatives in all brand trainings which include in-storesales & education visits, retail events, internal/external brand marketing, on-site activations, and digital formats.● Build and maintain strong partnerships with Sephora Beauty Advisors, Store management, District Managers,Regional Directors, and all stakeholders.● Effectively manage the monthly T&E and events budget as well as all expenditures.● Provide consistent feedback on training sessions, materials, and agendas. In addition, I have a strongpartnership with senior leadership and merchants to share in store opportunities that directly impact brand sales.● Partner with store leadership for proper merchandising and visual placement of product in-store that driveshigher consumer brand engagement.● Provide coaching and mentoring to field brand ambassadors.● Analyze sales reports and leverage company supported tools, resources, and platforms to determine businessneeds.● Meet deadlines for reporting of sales, expenses, and other requests.● A 2023 Sephora Talent Incubator Program (STIP) cohort graduate ○ a structured mentoring and coaching program inclusive of underrepresented talent of color. Thisprogram is designed to build the next generation of culturally competent and diverse leaders● Effectively track results for all retail events conducted within my service territory. ○ Celebrated 3 consecutive years for highest percentage above event goal and overall performance Show less