
Pasquale Coia
Administrative manager

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About me
Area Manager | Product Marketing Expert | Automotive Industry
Education

Università degli Studi di Torino
2009 - 2013Bachelor's degree in Business economics Economics & Business
Università degli Studi di Torino
2014 - 2016Master degree in Business Management, Marketing and strategy Economics & Business 110 full marks and honors
Experience

TURIN SPORT MANAGEMENT
Jan 2013 - Oct 2013Administrative manager- Business Plan development for sporty event organization- Engage new customers and partners through different multimedial and social channels- Cost review and analysis

A1 Life
Jul 2014 - Dec 2014Personal advisor- Customer financial analysis- Patrimonial plan development for customers needs

G. Giappichelli Editore Srl
Mar 2016 - Nov 2016Marketing and Sales- Software and publishing products sales through different channels- Digital and paper Product launches and marketing plan development - Customer management

FCA Fiat Chrysler Automobiles
Mar 2017 - Dec 2019- Define commercial parameters (volumes, prices, take rates, mix)- Marketing plan development- Product life cycle and new launch management- Competitors analysis on the specific segments - Product management in cooperation with other depts- Customer and market analysis - Support Product manager team on specific competitors analysis- Support on the analysis of the competitive scenario in terms of product and price positioning- Create report for product team- Customer trend analysis
Product Manager Alfa Romeo Giulietta, Mito, 4C
Sept 2017 - Dec 2019Marketing support @Alfa Romeo Mercato Italia
Mar 2017 - Aug 2017

Stellantis
Jan 2020 - now- Lead 16 dealers in Piemonte, Liguria, and Valle d'Aosta, overseeing sales activities and supporting professional development.- Drive optimal pricing strategies and market share growth through strategic communication and promotional activities.- Develop and implement market strategies to increase market share in my area.Analyze sales data and market trends to identify growth opportunities and performance improvements.- Collaborate with marketing and product departments to launch successful promotional campaigns and optimize offerings. Show less
Zone Manager Alfa Romeo e Lancia
Jan 2024 - nowSenior product manager Alfa Romeo Giulia & Stelvio
Jan 2020 - Dec 2023
Licenses & Certifications

Corso di prima formazione tecnico-amministrativa
Scuola assicurativa assinformAug 2014
Match Analyst
LongomatchMay 2021
Honors & Awards
- Awarded to Pasquale CoiaProfessionista Accreditato presso la Fondazione Italia-Usa Fondazione Italia-USA Jun 2017 Attestato di Professionista Accreditato presso la Fondazione Italia-Usa per il percorso universitario meritevole, con premiazione presso la Camera dei Deputati e Master premio in Marketing, Comunicazione e Made in Italy.
Languages
- itItaliano
- inInglese
- spSpagnolo
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