Sascha Weismann Lund

Experience

• 

  L'Oréal

  Jan 2017 - Mar 2025

  Lead strategic communications across the Nordic region for L'Oréal's Professional Products Division (PPD), encompassing Redken, Matrix, and Biolage brands. I hold full accountability for budget, strategy development, and execution across all communication channels, including public relations, e-PR, branding, events, social media, and transactional media. This includes:Strategic Leadership: Defining and implementing comprehensive communication strategies, setting key performance indicators (KPIs), and overseeing budget allocation to maximize impact and return on investment.Integrated Campaign Management: Orchestrating impactful multi-platform campaigns, from ideation and planning to execution and analysis, encompassing press and influencer events, e-retailer activations, sampling programs, and digital content creation.Brand Building: Cultivating and safeguarding the distinct brand identities of Redken, Matrix, and Biolage within the Nordic market, ensuring consistent brand messaging and a strong brand presence.Stakeholder Management: Nurturing and maintaining strong relationships with key Nordic beauty and fashion media, influencers, and industry partners. This also includes providing strategic direction and oversight to B2B advocacy managers to ensure alignment with overall divisional objectives.Digital Expertise: Leading the development and execution of cutting-edge digital campaigns and content strategies optimized for the Nordic market, leveraging data-driven insights to drive engagement and achieve business goals. Show less Responsible for Nordic PR, E-PR, Branding, Events & Social media / earned & paid media campaigns and initiatives for Kérastase, Shu Uemura & L’Oréal Professionnel. Including: Planning & executing communication strategies, press- and influencer events. Leading local PR managers, overseeing their work and supporting them throughout. Planning and executing E-retailer influencer & sampling campaigns. Building PR & Social media strategies for three exclusive haircare brands. Setting objectives, KPI’s etc. for our social & PR strategies. Maintaining & retaining relationships with key Nordic beauty/fashion press & influencers. Responsible for Nordic digital campaigns & content creation. Working closely with HQ in Paris, in regards to influencers, events, PR campaigns, social activities etc. responsible for social/influencer tools like infomedia/netbase/sprinklr/woomio. PR/Social budget responsible. Responsible for content in regards to paid media campaigns & planning with agencies like wavemaker, Nordic morning and Billion Dollar Boy etc. Show less I was accountable for all trade marketing, commercial, and PR activities in Denmark. This encompassed tasks such as preparing and delivering presentations for sales meetings, developing local point-of-sale materials, providing campaign updates, creating animations, and monitoring sales progress. I effectively executed the trade marketing plan across Denmark, contributing to enhanced brand awareness across various product categories.In addition to trade marketing, I led all PR initiatives in Denmark, including activities such as coordinating Copenhagen and Paris Fashion Weeks, organizing press events, managing B2B and B2C influencer campaigns, hosting B2B events, orchestrating PR campaigns, and overseeing social media PR Show less I managed organic and paid social media management, PR and branding initiatives, event coordination, influencer collaborations, and overseeing all digital platforms. In addition to these responsibilities, I provided crucial support to the Nordic team by facilitating POS and PLV development, compiling distribution reports, coordinating styling launches, and creating Nordic-specific animations. My role involved ensuring seamless execution across various functions to uphold brand standards and drive impactful communication strategies. With a keen eye for detail and a strategic mindset, I played a pivotal role in enhancing brand visibility and engagement for L'Oréal Professionnel across the Nordic region.for L’Orèal Professionnel. Show less

  • Senior Nordic Social Brand Manager for American Brands

    Oct 2024 - Mar 2025

  • Social & Ecommerce Key Account Manager

    Nov 2022 - Oct 2024

  • Nordic PR & Social Brand Manager

    Jan 2019 - Nov 2022

  • E-PR, Social & Trade Marketing Manager

    Jan 2018 - Jan 2019

  • Nordic Marketing & Social Media Graduate

    Jan 2017 - Jan 2018
• 

  N'AGE

  Mar 2025 - now

  Head of Marketing