
Martha M Anderson
Invitation Designer

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About me
Marketing Account Manager
Education

Kennesaw State University - Michael J. Coles College of Business
2015 - 2019Bachelor of Business Administration - BBA Marketing• Minor in psychology • Marketing GPA: 4.0• Cumulative GPA: 3.95Additional accomplishments and skills:• Independently researched scientific, technical, and historic sources and translated the information into a format that was both entertaining and included understandable concepts for diverse audiences• Worked on teams ranging from two to 10 individuals of various ages and cultural backgrounds; gained invaluable skills and competencies such as interpersonal skills as… Show more • Minor in psychology • Marketing GPA: 4.0• Cumulative GPA: 3.95Additional accomplishments and skills:• Independently researched scientific, technical, and historic sources and translated the information into a format that was both entertaining and included understandable concepts for diverse audiences• Worked on teams ranging from two to 10 individuals of various ages and cultural backgrounds; gained invaluable skills and competencies such as interpersonal skills as well as verbal, written, face-to-face, telephone, email, and video chat communication skills• Developed and delivered 25+ illustrated presentations to various audiences to inform and educate; audiences ranged from 10 to 75+ individuals• Utilized collaboration tools such as Google Drive, Google Docs, Google Slides, Google Sheets, Google Hangouts, GroupMe, and Asana to complete projects Show less
Experience

Stevie Streck Designs
Aug 2014 - Jun 2016Invitation Designer• Developed and shipped customized orders for 10+ clients a week; often given creative freedom in the invitation design• Provided on-the-job training for new employees; trained new employees how to print, package, and use QuarkXPress software to create personalized stationery for orders ranging from $30 to $8,000+• Practiced telecommunication, email communication, and interpersonal skills by speaking with clients over the phone and through email

Six Flags White Water
Jun 2016 - Oct 2016Catering Supervisor• Organized and executed 25+ events for groups ranging from 30 to 1,000 guests• Served as the principal contact for catering guests on the event day • Monitored and coordinated with personnel to ensure the completion of tasks such as setup, food and drink preparation, serving, cleaning, and teardown• Maintained proper safety and sanitation standards• Promoted to food service managerial after demonstrating an ability to learn quickly and provide superior customer service

Six Flags White Water
Apr 2017 - Oct 2017Food Service Managerial• Managed the daily operations of 19 restaurants and stand-alone locations• Aided 75 team members and 10 supervisors in ensuring efficient service for 13,000 guests a day• Maintained inventory of stock in accordance with established guidelines• Ordered materials, received deliveries, and stocked restaurants with supplies; stocking required repeatedly and safely lifting 50+ pounds of supplies for multiple hours• Hired and trained 100+ employees • After hiring, provided on-the-job training to new employees; trained employees in ServSafe food handling and sanitation methods, cash handling and the point of sale system, hands-on training within the restaurant, and park operations• Strengthened employee capabilities by giving supervisors and team members both formal and informal performance feedback Show less

Consolidated Container Company
May 2018 - May 2019Marketing Intern• Produced and distributed company-wide email newsletter communication • Collaborated with the sales team via phone, email, and face-to-face communication to build customer presentations• Implemented a digital marketing campaign and assisted in redesigning the company website (see project section below for more information)• Observed and summarized focus groups, delivering detailed reports and recommendations to the marketing and sales teams

Xanterra Travel Collection
Dec 2019 - Feb 2020Guest Service Agent• Worked at the front desk of the historic El Tovar hotel in Grand Canyon National Park• Demonstrated an ability to maintain a positive attitude and professional demeanor while encountering a high volume of visitor contacts daily• Developed verbal communication and interpersonal skills by interacting with people of different cultures, ethnicities, social and economic groups, and ages; this included interacting with many people whose first language was not English• Assisted in planning visitors' itineraries by providing information on activities to do in the park as well as surrounding areas such as Page, Arizona and Zion National Park• Answered questions in person and over the phone regarding hiking trails, park facilities and events, shuttle buses, road and weather conditions, and nearby attractions• Raised over $3,000 in less than two months for the Grand Canyon Conservancy, the official nonprofit partner of Grand Canyon National Park; raised this money by asking guests to donate and by describing what projects their donations support Show less

Budget Travel LLC
May 2020 - Aug 2020Writing Intern• Worked remotely as a writing intern for Budget Travel, a Lonely Planet company• Conducted internet research on various topics; used this research to write articles of between 500 and 1,200 words on a weekly basis• Sought out photos that enhanced article content; ensured all necessary permissions were received and documented; created alt text for each photo• Utilized design software to create graphics for the promotion of articles on social media• Collaborated with three other interns in creating a style guide for the company Show less

Choco-Latte
Jul 2020 - Sept 2020Team Member• Exhibited flexibility and a knack for keeping calm under pressure while serving in many roles at a high-traffic coffee shop located minutes outside of Acadia National Park• Offered personalized advice for nearby activities, local restaurants, and points of interest • Enthusiastically delivered exceptional customer service while communicating with customers face-to-face and over the phone

Freelance
Aug 2020 - nowEmail Marketing Project Manager• Coordinated with the editor and a designer to implement an email marketing strategy for a travel magazine• Planned biweekly email newsletter content, including subject lines and preheaders• Implemented subject line and in-content A/B testing, using the results to tweak future email sends • Developed a marketing report summarizing email statistics, A/B testing results, and trends

Easy Storage Solutions
Sept 2020 - nowMarketing Account Manager• Utilized CRM software notes to manage a portfolio of 80+ active clients• Communicated via phone, email, and video with 15+ clients on a daily basis• Built templated websites for clients using Easy Storage Solutions website software• Edited websites on the back-end and front-end, implementing SEO best practices to help sites rise in search engine rankings • Analyzed site rankings and organic traffic statistics to determine areas of improvement; implemented corresponding changes• Developed client relationships by building rapport, ensuring prompt responses to requests for communication, and quickly following up on questions• Implemented problem solving skills and collaborated between multiple teams to ensure clients’ needs were exceeded Show less
Licenses & Certifications

ServSafe Food Protection Manager Certification
ServSafeMay 2017
CPR and AED Adult, Child, and Infant Certification
American Red CrossNov 2020
Content Marketing Certification
HubSpot AcademyMay 2020
Google My Business Basics Achievement
Google
Google Ads Search Certification
GoogleMay 2020
Inbound Sales Certification
HubSpot AcademyFeb 2021
Google Analytics Individual Qualification
GoogleMay 2020
Google Ads Display Certification
GoogleMay 2020
Honors & Awards
- Awarded to Martha M AndersonDean's List Kennesaw State University • Named to the Dean's List for Fall 2015 and Spring 2019
- Awarded to Martha M AndersonPresident's List Kennesaw State University • Named to the President's List for Spring 2016 – Fall 2018
- Awarded to Martha M AndersonZell Miller Scholarship - • Merit-based scholarship• Recipient from Fall 2015 to Spring 2019
Volunteer Experience
Field Research Volunteer
Issued by National Park Service Mojave Desert Network on Aug 2019
Associated with Martha M Anderson
Languages
- enEnglish
- amAmerican sign language
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