Emma Smith

Experience

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  Nike

  Jan 2011 - Jan 2012

  Nike - Intersport Show Sales Representative

  - Working with Nike sales team representing the brand to potential buyers and customers- Setting up for the show by correctly marketing the Nike brand and styles for the upcoming season- Shadow the Nike team interacting with buyers, welcoming them and helping the buyers correctly establish what range and style would maximise sales in thier shops for the season

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  Loughborough College

  Feb 2012 - Aug 2012

  Sports Marketing Intership

  - Social Media designs and account management- Contact with sporting scholars and marketing companies for innovative promotional avenues- Oversee the running and launch of an iPad competition, promoting new College sporting website and social media pages

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  Queens Tennis Club

  Jun 2012 - Jun 2012

  Aegon Championship Members Steward

  - Direct members, ensuring they were in the correct seats to watch the tennis from the members club house- Answer any questions and be available to help the members at all times - Be smart and presentable at all time, representing the Queens Tennis Club

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  IBM

  Jun 2012 - Jul 2012

  Wimbledon Championships IBM Tennis Data Collector

  - Undertaken role for 2 years running during the Championships - Entering tennis data collecting court side at the Wimbledon Championships 2011 and 2012 on the IBM data system; exceptional computer knowledge was required- Strong attention to detail and sound judgement in complex decision making was needed to make quick decisions during every match- Working to creat a seamlessy smooth team operation, with excellent communication skills and ability to work effectively under pressure- Ability to maintain high level of concentration over an extended period of time Show less

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  Nike

  Sept 2012 - Jun 2013

  Nike Select

  - Selected influences and brand representatives at elite sporting Universities- To promote and develop girls and women participating in sport through the use of social media, face to face promotion and emails- Enthusiastic about sport, showing that sport can be fun whatever your ability

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  Octagon

  Jan 2013 - Jan 2013

  Events Intern

  - Manage expectations of the clients, players and sponsors throughout the tournaments, arranging tickets; Octagon hospitality and travel.- Lead on organisation and planning of annual Octagon Wimbledon BBQ, hosting current and prospective clients.- Overseeing team expense management and documentation.- Arthur Ashe court side box hosting and hospitality.

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  Limelight Sports

  Jun 2013 - Sept 2014

  - Experience managing multiple marketing channels eg. Print, digital and e-communications.- Day to day management of social media content creation, curation and community engagement for London Duathlon.- Ambassador management and exposure.- Event day experience eg. team leader (Sport Relief 2014); social media content (London Duathlon 2013); media and press management (Royal Parks Foundation Half Marathon).

  • Marketing and Communications Executive

    May 2014 - Sept 2014

  • Marketing Graduate

    Jun 2013 - May 2014
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  Nike

  Sept 2014 - Aug 2024

  • Director, Digital Brand Marketing

    May 2024 - Aug 2024

  • Brand Director, Innovation Marketing

    Oct 2021 - May 2024

  • Brand Creative + Innovation, Marketing and Insights

    Mar 2020 - Oct 2021

  • Global Innovation, Brand Manager

    Feb 2018 - Mar 2020

  • Consumer + Brand Expert

    Sept 2014 - Feb 2018