Abigail Winter MBA

Experience

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  Brandeis University

  May 2020 - May 2022

  • Developed and led Executive Board trainings as well as weekly Executive Board meetings• Worked with the seven Executive Board Chairs to plan 15 large and small scale events for up to 2k students per semester • Oversaw finances and managed the overall budget for the Campus Activities Board• Sufficiently prepared and represented the organization at all Marathon proceedings and related meetings

  • President of The Campus Activities Board

    May 2021 - May 2022

  • Campus Activities Board Finance and Co-Sponsorship Chair

    May 2020 - Jun 2021
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  The(sugar)science

  May 2020 - Dec 2021

  Creative Marketing Director

  • Led digital marketing strategy through managing multiple creative marketing projects and teams including but not limited to weekly social media posts, email marketing, the monthly newsletter, HubSpot CRM management, and hard deadlines• Utilized Google Ads and Analytics to achieve a optimized 10% CTR across 4+ campaigns, sustained over multiple months• Created analytical reports to monitor email performance and website traffic to improve landing pages and increase engagement• Coordinated with 30+ speakers and attendees for podcasts, webinars, and Live FAQs to successfully execute 30+ events• Identified and maintained important relationships with T1D scientists to contact regarding PR opportunities and competitions Show less

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  TireTutor

  May 2022 - May 2023

  Marketing Coordinator

  • Developed, monitored, and analyzed 50+ Customer.io email campaigns for over 15k consumers (including individual drip campaigns) for each stage of the customer funnel while utilizing A/B testing, resulting in an 50% increase in email opens and clicks• Created and posted weekly B2B/B2C social media posts for LinkedIn, Instagram, and FB with Canva and ChatGPT/A.I capabilities• Designed, updated, and published 200+ one-sheets, PowerPoints, and social media posts for TireTutor products and campaigns• Led SEO and SEM optimized keyword research for WordPress website, paid advertising campaigns, and Google Ads• Presented KPIs, campaign performance insights, and recommendations to the organization during weekly team meetings• Implemented email marketing best tactics for B2B and B2C single sends and drip campaigns including A/B testing, workflow design, segmentation, customized liquid link content, basic HTML coding, surveys, and graphic design to double event participation Show less

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  IFAC

  Jun 2023 - Aug 2023

  Communications Specialist

  • Reviewed, drafted, and outlined informative video media content for complex tax and accounting topics to post on YouTube• Assisted in cross-functional project management of marketing campaigns including social media strategy and website design

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  Samsung Electronics

  Sept 2023 - Dec 2023

  Solve For Tomorrow Consultant

  • Winner of the fall 2023 Samsung Solve for Tomorrow consulting project• Conducted market research and identified opportunities to improve energy-saving through connectivity in the Benelux area