Hayley Robertson

Experience

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  Miller Thomson LLP

  May 2010 - Aug 2010

  Marketing Associate

  • Assisted with re-branding launch including website, publications & promo items.• Managed all social media accounts for the firm. • Conducted research on industry social media metrics and prepared summary report for VP of Marketing. • Advanced use of Customer Relationship Management software.

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  Home Trust Company

  May 2011 - Aug 2011

  Human Resources
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  Home Trust Company

  May 2012 - Aug 2012

  Funding Department
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  Home Trust Company

  May 2013 - Aug 2013

  Internal Audit, Operations
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  Home Trust Company

  Oct 2013 - Jul 2015

  Mortgage Officer, Central Team

  • Performed in depth analytics on all documentation to meet compliance for internal and external audits. • Developed strong interpersonal communication skills (written and verbal) by working with underwriters, brokers and clients• Won the Lord Jerry Cup (9x) for generating highest monthly revenues. • Acted as team lead for planning Broker events and fundraisers.

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  Sheridan College

  Sept 2016 - Apr 2017

  Marketing Management Postgraduate Student (Co-op)

  • Achieved 4.0 GPA• Created effective advertising campaign for the CDHF; received the highest presentation mark and was chosen to present to the client directly.• Effectively researched, developed and constructed a complete marketing plan for Prodigy Games.• Assessed demographic data using Envision 5 analytics software to determine the most profit potential location for SoulCycle in Toronto• Created a SEO analysis and Paid Search using Google AdWords• LTV & RFM analysis for CRM database marketing• Experienced in Adobe Photoshop, Dreamweaver and InDesign.• Member of the PSB Marketing Association- Currently organizing networking opportunities and social events for Marketing students Show less

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  Barre Life

  Mar 2017 - Feb 2018

  Content Creator and Community Manager

  Content creator for multiple social media platforms for a ballet barre studio

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  Cossette

  May 2017 - May 2018

  Helped to create groundbreaking strategies informed by quantitative insights for clients including Destination Canada, Medcan, Intact, Toronto EDC, Pizza Pops, McDonalds and the Royal Canadian Mint. Developed and presented the Q4 social strategy to Ascensia clients and participated in client meetings. Supported the development of brand strategy for New Business pitches.Hosted Lunch & LearnsToronto NewCo 2017 volunteer Created the competitive analysis for M&M that informed the go to market strategy.Performed in depth market research for multiple New Business pitches and assisted in the development of creative briefs.Managed the trafficking of TV and digital spots Developed and managed campaign estimates while reporting to the Account Director on campaign updatesOrganized and participated in client meetings and created contact reports.

  • Strategy Analyst

    Aug 2017 - May 2018

  • Account Management Intern

    May 2017 - Aug 2017
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  Match Marketing Group

  May 2018 - Dec 2018

  Account Manager

  Managed Player One Amusement Group on all programs from development through execution, and fostered strong relationships with both the client and internal teams Managed and reconciled client budgets and helped forecast client revenueDeveloped inspiring briefs for GoGo Squeez and P1AG and developed and presented new projects to clients Fostered strong relationships built on trust with both the clients and internal teams.

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  Beaconhouse Yamsaard School

  Apr 2019 - Mar 2020

  Elementary School Teacher

  Kindergarten homeroom teacher for a class of 16 students. Created a safe and engaging learning environment and taught English, Math, Theme, and Science.Developed comprehensive weekly lesson plans for English, Math, Theme and Science. Completed monthly standardized tests with each individual student. Choreographed student dance routines for three of the school’s official events, including the Open House, Annual Show and Sports Day.

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  VIPKid

  Oct 2019 - Jan 2022

  English Teacher

  Deliver 40 minute English lessons to classes of elementary students in an engaging and supportive manner, while providing inspiring and empowering English lessons through an online platform. Assess and record students learning achievements and areas for improvement, submitting all relevant and helpful feedback to parents and students following each lesson, and maintain a positive and patient attitude while in the online classroom, ensuring that students feel welcome and confident.Completed additional certifications to educate high-achieving English learners who require a more challenging lesson. Show less

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  Freelance

  Nov 2021 - Apr 2023

  Project Manager, Producer, Retreat Operations, Copywriter

  Team lead for the creation, marketing and production of a 6 day in-person retreat facilitated in Cappadocia, Turkey. Producer for a 5 day in-person retreat in Hawaii. Responsibilities also included managing budget, contracts, pre-pro logistics and all bookings. Team lead for the development, marketing and execution of an 11 day virtual event, 3 online group courses, and managing a global team of 5. Other Responsibilities:- Podcast outreach and bookings, weekly newsletters, YouTube management- Brand strategy development + implementation, e-mail marketing, sales calls, community management, course creation, copywriting, website editing- Creating daily captivating, informative and share-worthy posts, stories and reels for social media Show less

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  BEQOMING

  Apr 2023 - Apr 2024

  Project Manager

  Project Manager at KAVANÂ (formerly BEQOMING) a 30-acre retreat center and educational institute that envelops a solid and soulful community with intimate spaces and transformational programming on the South Mexican Pacific Coast.

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  KAVANÂ

  Apr 2023 - now

  Project Manager at KAVANÂ, a 30-acre retreat center and educational institute that envelops a solid and soulful community with intimate spaces and transformational programming on the South Mexican Pacific Coast.

  • Director of Digital Operations

    Oct 2024 - now

  • Project Manager

    Apr 2023 - Oct 2024