Cristy Growcock

Cristy Growcock

Marketing Specialist

Followers of Cristy Growcock159 followers
location of Cristy GrowcockGreater St. Louis

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  • Timeline

  • About me

    Marketing Manager at LCEF

  • Education

    • Lindenwood University

      2004 - 2007
      Bachelor's degree Mass Communication

      Activities and Societies: National Broadcasting Society/The National Electronic Media Association (Secretary-Lindenwood Chapter), Alpha Epsilon Rho Honor Society

  • Experience

    • Gateway Metro Federal Credit Union

      Feb 2008 - Dec 2013
      Marketing Specialist

      Managed all aspects of marketing for the credit union, including social media, graphic design, writing, vendor management and budgeting. Created the credit union's social media accounts and managed the content. Created a strategic, ongoing marketing plan, outlining goals, methods for measurement and recommended tactics for improvement. Wrote, sent out press releases and spoke to the media on behalf of the credit union.

    • Lutheran Church Extension Fund, LCEF

      Jan 2014 - now

      Lead comprehensive marketing strategies and campaigns across multiple channels. Drive cross-functional collaboration between marketing, creative, and stakeholders across the organization to develop and execute high-impact marketing campaigns. Translate business objectives into actionable marketing initiatives and maintain timelines, key touchpoints and metrics throughout the life of each project. Created initiatives designed to help increase investments and loans. Directed projects and timelines for the creative team which included a writer, two graphic designers, a web developer and a social media specialist. Managed print and digital marketing efforts. Built and maintained partnerships across departments. Proofread and provided direction for improving materials. Managed the creative marketing team which was responsible for web presence, print material, signage, strategic marketing initiatives and Interest Time, a print and web magazine distributed to over 40,000 households. Managed print material housing and inventory levels. Brainstormed creative solutions in a team setting, made decisions and provided guidance on design, edited content and maintained budgets. Assessed the organization's marketing needs and delegated tasks. Brainstormed marketing initiatives designed to increase loans and investments. Maintained print materials. Assisted in making web edits, edited creative writing and design work. Worked with legal and compliance departments on language requirements for advertising material. Coordinated print requests. Managed the organization's marketing print needs.

      • Marketing Manager

        Jul 2021 - now
      • Director, Creative Services

        Jan 2019 - Jun 2021
      • Manager, Media Communications

        Feb 2018 - Jan 2019
      • Media Communications Coordinator

        Jan 2014 - Feb 2018
    • Golly G Design Studio

      Apr 2019 - now
      Owner and Designer

      Work with clients to collaborate on design for event invitations, including weddings, birthdays and showers. Design, coordinate printing if necessary. Design and create shirts and custom items with vinyl.

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Cristy Growcock
      Cum Laude Lindenwood University Dec 2007