Cristy Growcock

Experience

• 

  Gateway Metro Federal Credit Union

  Feb 2008 - Dec 2013

  Marketing Specialist

  Managed all aspects of marketing for the credit union, including social media, graphic design, writing, vendor management and budgeting. Created the credit union's social media accounts and managed the content. Created a strategic, ongoing marketing plan, outlining goals, methods for measurement and recommended tactics for improvement. Wrote, sent out press releases and spoke to the media on behalf of the credit union.

• 

  Lutheran Church Extension Fund, LCEF

  Jan 2014 - now

  Lead comprehensive marketing strategies and campaigns across multiple channels. Drive cross-functional collaboration between marketing, creative, and stakeholders across the organization to develop and execute high-impact marketing campaigns. Translate business objectives into actionable marketing initiatives and maintain timelines, key touchpoints and metrics throughout the life of each project. Created initiatives designed to help increase investments and loans. Directed projects and timelines for the creative team which included a writer, two graphic designers, a web developer and a social media specialist. Managed print and digital marketing efforts. Built and maintained partnerships across departments. Proofread and provided direction for improving materials. Managed the creative marketing team which was responsible for web presence, print material, signage, strategic marketing initiatives and Interest Time, a print and web magazine distributed to over 40,000 households. Managed print material housing and inventory levels. Brainstormed creative solutions in a team setting, made decisions and provided guidance on design, edited content and maintained budgets. Assessed the organization's marketing needs and delegated tasks. Brainstormed marketing initiatives designed to increase loans and investments. Maintained print materials. Assisted in making web edits, edited creative writing and design work. Worked with legal and compliance departments on language requirements for advertising material. Coordinated print requests. Managed the organization's marketing print needs.

  • Marketing Manager

    Jul 2021 - now

  • Director, Creative Services

    Jan 2019 - Jun 2021

  • Manager, Media Communications

    Feb 2018 - Jan 2019

  • Media Communications Coordinator

    Jan 2014 - Feb 2018
• 

  Golly G Design Studio

  Apr 2019 - now

  Owner and Designer

  Work with clients to collaborate on design for event invitations, including weddings, birthdays and showers. Design, coordinate printing if necessary. Design and create shirts and custom items with vinyl.