Utkarsh Bali

Experience

• 

  Study Buzz

  Mar 2016 - Apr 2016

  Marketing Coordinator

  Worked as an intern and led a team of similar age students for a marketing campaign for the company.

• 

  Urban Infill

  Jun 2017 - Aug 2017

  Content Writer

  Worked as a part timer for the website content creation and marketing. Innovative content development to engage clientele and help dream them big.

• 

  Prime Focus Technologies

  Dec 2018 - May 2020

  Content Operations Executive

  ->As a part of the operations team handling projects for international clients like Nat Geographic Channel, Disney Hong Kong, Nat Geo Wild, Netflix, etc.->Ensuring delivery of quality content as per the industry standards. ->Content Localization, creation, and trans-creation defined the daily job.->Communicator with businesses, media, entertainment vendors, artists and clientele.->Crafting creative strategy, spearheading creative direction and execution.->Gleaning insights from data, to identify creative opportunities in content and translate the same into sharp creative briefs.->Understand, advocate and embody the culture and team goals.->Keeping and managing timelines of debuts and releases.->Getting work done from regional teams and delivering the final Master files post quality checks within the timelines desired by client. Show less

• 

  FutureWiz VLSI Training

  Feb 2021 - Mar 2021

  Content Developer
• 

  GoMechanic.in

  Apr 2021 - Mar 2023

  -> Conceptualized content strategy and led creative content campaigns for Retail and Accessories App/Website.-> Handled Malaysian and Indian Influencer/Creator campaigns for the brand.-> Led a team of 20 including Graphic Designers, Content Writers, Video Editors, Influencer Marketers for Retail App and Marketing projects.-> Held shared responsibility for Brand Partnerships and Alliances on national and international fronts. -> Achieved and sustained India partnership with Fintechs and Banks like Paytm, ICICI Bank, HDFC Times Credit/Debit.-> Achieved International Brand Partnerships with Mondelez International (Parent company Cadbury's), Reckitt Benckiser, Standard Chartered Malaysia Berhad, AmBank for the brand.-> Held shared responsibility for Newsletters, Press Releases, Corporate Content, Ad Scripting.-> Enabled cost-effective collaborations for Malaysia reach. Led all international campaigns/ads localisation/dubbing/scripting/mixing/influencers.-> Held a contingency of over 50 vendors/partners/clients for all operations. Vendor management/ invoicing/corporate communication/negotiations.-> Team management, recruiting, onboarding full responsibility - team accessories.-> Led micro and macro campaigns on Youtube and Instagram. Showed conventional growth of 150% in engagement.-> Led the growth of App orders in Malaysia by 50% with localised marketing campaigns.-> Strategised macro and micro Influencer marketing campaigns across social media platforms and showed a 300% rise in clicks and app installs. Created monthly reports comprising CPV/CPM for creators. Show less

  • Deputy Manager

    Jun 2022 - Mar 2023

  • Assistant Manager

    Apr 2021 - Oct 2022
• 

  Cubastion Consulting

  Mar 2023 - now

  ->Accountable for day-to-day delivery of agreed BMC plans and campaigns to build brand and help market-facing teams expand relationships and drive revenue with our top clients.->Understanding of technology areas of expertise and offerings to inform and influence marketing campaigns across the firm.->Working closely with SMEs (subject matter experts) to help develop and deliver: research-led thought leadership, internal positioning and messaging, client case studies, media articles, content, paid ads, social media assets and internal communications.->Supporting Global and Regional event planning, execution and follow-up.->Working with PR and Social teams to identify and pursue opportunities for Consulting business leaders to raise their profile in the market.->Actively engaged with Global Consulting BMC team members and take on additional projects as required to contribute to overall team success.->Proactively building relationships across the firm to activate and support campaigns within other areas of the business->Won Best CRM Platform 2023 Award by Economic Times for Cubastion Consulting Show less

  • Assistant Manager

    Aug 2023 - now

  • Associate Manager

    Mar 2023 - Sept 2023