Gloria So

Gloria So

University Guide

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location of Gloria SoAustin, Texas, United States

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  • Timeline

  • About me

    Senior Product Marketing Manager

  • Education

    • Product Marketing Alliance

      2022 - 2022
      Product Marketing Certified

      Completed Product Marketing Core training modules: Research, pricing, objectives and key results, personas, positioning and messaging, go-to-market, communication, sales enablement, onboarding, analysis and optimization.

    • Elon University

      2010 - 2014
      Bachelor’s Degree Independent Major: Human Rights & Social Justice Activism

      Activities and Societies: Honors Fellows Program, Periclean Scholars, Isabella Cannon Leadership Program, Elon Volunteers (Awareness Director), Invisible Children (President), New Student Orientation Program Leader, Omicron Delta Kappa Leadership Honor Society (Secretary), Phi Eta Sigma Honor Society (Treasurer), Pi Gamma Mu Honor Society, Gamma Sigma Alpha Honor Society, Alpha Phi Omega Service Fraternity (Historian), Kappa Delta Sorority, The Pendulum Newspaper (Photographer) Departments: Communications, Political Science, Human Services, Art, AnthropologyStudy Abroad: Ghana, West African History & Culture, 2013Service Trip: Malawi, Rural Education & Youth Development, 2013Internship: Lithuania, Leadership & Development, 2011Honors & Awards:Nexstar Digital Media Scholarship, Honors Fellows Scholarship, RAWLS Research Scholarship, President’s Report Selection 2013, Presidential Scholarship, Comcast Leaders & Achiever’s Award, Chaplain Richard… Show more Departments: Communications, Political Science, Human Services, Art, AnthropologyStudy Abroad: Ghana, West African History & Culture, 2013Service Trip: Malawi, Rural Education & Youth Development, 2013Internship: Lithuania, Leadership & Development, 2011Honors & Awards:Nexstar Digital Media Scholarship, Honors Fellows Scholarship, RAWLS Research Scholarship, President’s Report Selection 2013, Presidential Scholarship, Comcast Leaders & Achiever’s Award, Chaplain Richard McBride Vision Award for ServiceConference Presentations & Publications:National Conference for Undergraduate Research, Spring 2014Appalachian Studies Association Conference, Spring 2013Student Undergraduate Research Forum, Spring 2014International Society for the Scholarship of Teaching & Learning Conference, Spring 2013North Carolina Campus Compact Conference | Civic Engagement Institute, Spring 2013Elon Journal Publication | Undergraduate Research in Communications, Spring 2014 Show less

  • Experience

    • Elon University Office of Admissions

      Sept 2011 - May 2014
      University Guide

      Gave official campus tours to prospective students and families, and mastered the art of walking backwards while telling dad jokes.

    • WOOD TV8

      Jun 2012 - Aug 2012
      Digital Intern at Nexstar Media Group

      Published 25+ pieces of written and visual web content around local events for the News & Community Affairs departments

    • WPRI Media

      Jun 2013 - Aug 2013
      Digital Intern at Nexstar Media Group

      Published 20+ pieces of written and visual web content around local events for the News & Community Affairs departments

    • Nexstar Media Group, Inc.

      Jul 2014 - Jan 2018
      Marketing Manager

      About Nexstar: Nation’s largest local TV and digital media company with 200+ stations in 116 markets reaching 70% of households.Managed product and brand marketing strategy for a portfolio of 9 digital brands across local advertising, content marketing, affiliate marketing, and mobile platforms.

    • Ottobock

      Jan 2018 - Mar 2022

      About Ottobock: Global prosthetics and orthotics company with 100+ year legacy in 50+ countriesManaged product portfolios for Orthotics NeuroOrthopedics and Orthopedic Soft Goods, and launched 7+ new products for the North American market. Led marketing initiatives to create differentiated product value propositions for each customer channel of the Orthotics portfolio.

      • Product Market Manager, Orthotics

        Apr 2019 - Mar 2022
      • Associate Product Market Manager, Orthotics

        Jan 2018 - Apr 2019
    • Gainwell Technologies

      Mar 2022 - now

      About Gainwell: Healthcare technology leader providing digital and cloud solutions to health and human services organizations. Lead national activations and strategic marketing initiatives for Human Services & Public Health solutions. Develop product marketing strategy and go-to-market deliverables including messaging and positioning frameworks, sales enablement materials, and thought leadership.

      • Senior Product Marketing Manager

        Jan 2023 - now
      • Product Marketing Manager

        Mar 2022 - Dec 2022
  • Licenses & Certifications

  • Volunteer Experience

    • Volunteer

      Issued by Global Mission Group
      Global Mission GroupAssociated with Gloria So
    • Founder of Community Connects

      Issued by Nexstar Digital LLC on Jul 2015
      Nexstar Digital LLCAssociated with Gloria So
    • Malawi Rural Education & Youth Development Volunteer

      Issued by Elon University on Jun 2013
      Elon UniversityAssociated with Gloria So
    • Volunteer

      Issued by Allied Churches of Alamance County on Aug 2011
      Allied Churches of Alamance CountyAssociated with Gloria So
    • Volunteer

      Issued by Burlington Housing Authority on Aug 2010
      Burlington Housing AuthorityAssociated with Gloria So