
Dr. CBV Krishna Prasad
Marketing Executive

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About me
Professor | Strategic Academic Leader | Research Mentor | Higher Education Consultant | NAAC & NIRF Contributor | MBA Curriculum Expert | Digital Learning Advocate
Education

SCSVMV University, Kanchipuram, Tamilnadu.
2011 - 2015Doctor of Philosophy (Ph.D.) Management Studies
Periyar University, Salem, Tamilnadu.
2007 - 2009Master of Philosophy (M.Phil.) Marketing Management, General
Vel Tech Engg. College, Avadi, Chennai
2001 - 2003Master of Business Administration (MBA) Marketing/Marketing Management, GeneralActivities and Societies: Student of MBA MBA Marketing

SVA Govt. Degree College, Srikalahasti, Andhra Pradesh
1998 - 2001Bachelor's degree Maths, Physics and Computer ScienceActivities and Societies: NSS Member, orgainized Blood donation Camps Bachelors degree in Science
Experience

Mahindra Holidays & Resorts India Limited
Mar 2003 - Aug 2005Marketing Executive1. Identifying new markets and business opportunities thereby providing unexplored avenues.2. Regular consultation with pre-sales department.3. Planning and executing lead generation activities.4. Preparing and making sales presentations to the prospective clients.5. Building and maintaining strong client relationship by effective handling objections and resolve membership conflicts.

JB Institute of PG Courses, Tirupati
Aug 2005 - Jun 2013Associate ProfessorA. Ensuring smooth functioning of the department in addition to teaching load of 12 hours per week.B. Allocation of teaching and administrative duties appropriately to the staff members.C. Formulating and monitoring the academic schedule (including planning in respect of Sri Venkateswara University, Tirupati).D. Planning and implementation of training programs to the students.E. Assisting placement officer in organizing placement drives.F. Organizing departmental Staff Meeting at least twice in each semester to evaluate and enhance the level of progress. Show less

Emerald's Advanced Institute of Management Studies, Tirupati
Jun 2013 - Jun 2016Associate ProfessorA. Undertaking research-led teaching for undergraduate and postgraduate courses of management.B. Allocation of teaching and administrative duties appropriately to the staff members and organising staff meetings regarding allocation of subjects.C. Providing timely feedback to students and also to the Assistant Director.D. Planning and implementation of training programs to the students.E. Assisting placement officer in organizing placement drives.F. Guiding students during internship.G. Acting as liaison officer between EAIMS and MTC Global - Bangalore.Subjects Handling (during the academic year 2015-2016): Marketing Management Sales and Distribution Management Integrated Marketing Communication Management Communication Organizational Behavior Principles of Management Show less

Alliance University
Jul 2016 - Jan 2018Associate ProfessorRole and Responsibilities:A. Undertaking research-led teaching for postgraduate and undergraduate courses ofmanagement.B. Acting as Resource Person on "Latest Trends in Supply Chain Management” forofficers of Indian Army, ASC Centre and College, Bangalore.C. Program-Manager for BBA V Semester.D. Acting as Coordinator – Semester End Examinations (SEE) and During SemesterAssessment (DSA) for Graduate and Postgraduate programs.

Dayananda Sagar Institutions
Jan 2018 - Apr 2025ProfessorStrategic Leadership & Institutional Development:• IQAC Head (Criteria IV – Infrastructure & Learning Resources) – Strengthening institutional quality through continuous evaluation and improvements.• Coordinator, AIMA BizLab – Leading the integration of business simulation games by AIMA to enhance experiential learning.• Member, Annual Report Committee – Contributing to institutional documentation and performance analysis.• Member, Online Learning Cell (OPEN SKY) – Driving digital education initiatives and fostering innovative learning methodologies.• Institutional Representative at Business Forums – Actively engaging with CII, AIMA, ASSOCHAM, BCIC, NASSCOM, and The Economic Times EdTech Summits to build industry-academia linkages.• MIS In-Charge – Responsible for institutional reporting and compliance with regulatory bodies such as AICTE, NAAC, NIRF, and Bangalore University.• Board of Examinations Member – Contributing to academic assessments at CBSMS, Bangalore University and RV Institute of Management, Bangalore.Teaching & Mentorship:• Research-Led Teaching: Conducting sessions for postgraduate courses in management.• Mentoring & guiding MBA students for projects and internships and research-driven learning approaches.Subjects Taught: Marketing Management, Services Marketing, Retail Management, Entrepreneurship Development, International Business. Show less

S-Vyasa School of Advanced Studies
May 2025 - nowProfessor
Licenses & Certifications

Cyber Supply Chain Management Public Version
The United States Department of Homeland SecurityJul 2023
Logistics Management
NIYA Logistics and Aviation Skill Development Technology Pvt LtdAug 2020- View certificate

Generative AI Foundations
UpGradMay 2025 
Digital Marketing Strategies
Amity Future AcademySept 2020
Digital Analytics
Amity Future AcademySept 2020
Google Ads Fundamentals
GoogleJun 2019
Digital Marketing Strategy
SimplilearnJan 2022
Volunteer Experience
Faculty Co-Ordinator
Issued by Emerald's Foundation
Associated with Dr. CBV Krishna Prasad
Languages
- teTelugu
- enEnglish
- hiHindi
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