Harvey S. Perello

Experience

• 

  Convergys

  Apr 2010 - Oct 2013

  Trained and assisted new employees after they've gone through the Product Training and ensured that they are fit for the job before they get endorsed to Production.Provided weekly and monthly deep dive analysis to the whole Transition Team; worked closely with Transition Team Leads and Senior Team Leader to identify opportunities and come up with an effective action plan. Provided over-the-phone assistance to US based customers subscribed to High S!peed Internet Access, IP Television and Voice over IP.

  • Transition Advocate / Coach

    Apr 2012 - Oct 2013

  • Technical Customer Care Representative

    Apr 2010 - Apr 2012
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  RAGUS BPO

  Nov 2013 - Mar 2014

  Student Trainer

  Assisted and monitored the progress of a minimum of 150 students who were studying Diploma of Business and Management in Australia.Conducted course walk-throughs and discussed course topics to ensure the students’ understanding of the course material and gave academic feedback to students' assessments. Also coordinated and managed multiple tasks which have to be done to ensure the fluidity of support that is given to all students of the enterprise.

• 

  Innity

  Sept 2014 - Jun 2017

  • Built the P&V Team from the ground up, including the creation of processes,organisational structure, and hiring competent professionals fit for the Company’sgoals and objectives• Created content guidelines and quality assurance processes for the local team whichproved effective and were later mirrored by the division’s counterparts in theSoutheast Asian market• Led the ideation of the division’s content strategies which include the creation andexecution of the web and social media’s content calendar• Proofread the content created by the P&V Specialists before publishing them onwebsite• Trained and mentored newly-hired employees and interns to ensure that they perform and deliver their tasks effectively and efficiently Show less • Assigned as the Marketing Technologies Division POC in the Philippines and wasthe product manager of the Company’s iBeacon, WiFi, and Social CommunityAdvertising solutions; Also the project lead in the engagements of said platforms• Productised said marketing technologies to easily position them within brands’marketing ecosystem, to help meet their goals and objectives• Created online-to-offline (O2O) strategies by integrating said advertising solutionsto the rest of the products that the Company offers• Spearheaded the Company’s Big Data efforts by maximising the collection of SocialMedia Data, and Cookie Data (through the Data Management Platform) to be usedfor data-driven advertising strategies• Worked with different brands and had the opportunity to lead the Company’sengagement with the country’s biggest conglomerate• Took charge of the initial screening and interviews of applicants for junior businessdevelopment roles Show less • Worked with the country’s biggest publishers such as ABS-CBN, inquirer.net, CNNPhilippines, Summit Group, PhilStar, and 200+ other websites/blogs to ensure thatthey monetised their traffic by maximising their ad placement inventories• Helped the Sales Team and the Head of Business Development in tapping the right publishers based on website traffic, audience’ interests, and content for the brand’sneed for premium advertising placements• Created beneficial partnerships with new publishers to increase the Company’swebsite portfolio and ad inventories• Managed the Company’s digital ad portfolio by being the Regional Team’s primarypoint person for product cascades and updates• Assisted the Sales Team in technical product pitches to ensure that the Company’sadvertising solutions were thoroughly positioned and to guarantee the success of the presentation Show less

  • Product and Verticals Manager

    Oct 2016 - Jun 2017

  • Senior Business Development Executive

    Jan 2016 - Oct 2016

  • Business Development Executive

    Sept 2014 - Dec 2015
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  The Climate Reality Project

  Jun 2016 - now

  Climate Reality Leader
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  Appsolutely, Inc.

  Jul 2017 - Dec 2017

  • Head of the digital marketing team and is one of the key executives in-charge tooversee the development and creation of the Company’s in-house digital platforms andproducts• Led the Company’s rebranding initiatives to help develop its image as a globally-competitive technology solutions provider• Led the branding initiatives of the Company’s cryptocurrency/blockchain line-of-business which is now a globally-renowned customer loyalty ecosystem• Organised and led the Company’s on-ground efforts by mounting events whoseattendees ranged from 20 to 350+• Managed the local public relations (PR) efforts of the business unit to ensure thatthere’s enough media mileage for the key events of the Company• Retained responsibilities as Digital Marketing Strategy Manager (see below) Show less • Built the Digital Marketing Team from the ground up, including the creation ofprocesses that it needs, establishing sales targets, creating the organisational structure, and hiring competent professionals fit for the Company’s goals and objectives• Created and implemented digital marketing strategies which include Google Ads (Search and Display Ads), Facebook Advertising, Content Seeding efforts (through Outbrain), and content marketing for the Company and its clients• Monitored and evaluated the performance of the organisation’s digital marketing team members to ensure that their contributions created the much-needed impact to the organisation• One of the key individuals overseeing the creation and management of the Company’s digital solutions which include app development, e-commerce, and customer loyalty solutions; likewise provided relevant inputs and guidance in improving the UI/UX of said platforms Show less

  • Chief Digital Officer

    Sept 2017 - Dec 2017

  • Digital Marketing Strategy Manager

    Jul 2017 - Sept 2017
• 

  Okada Manila

  Sept 2018 - Dec 2018

  Digital Marketing Manager

  •Head of the digital marketing team of one of the Company’s luxury business units• Monitored and analysed the business unit’s digital data touch points through GoogleAnalytics, Facebook Insights, and social listening tools• Created and executed digital marketing strategies, tapping different advertisingmediums such as Google Ads (search and display ads), Facebook Ads, influencermarketing, programmatic, Spotify advertising, and other relevant platforms• Supervised the creation of creative / art materials such as promotional videocontent, posters (static and animated), newsletters, etc., while ensuring that the Company’s branding guidelines are strictly followed and designs are at par with current industry standards• Conceptualised events designed to create or sustain revenue channels with the help of the Company’s Branding Team• Oversaw the public relations (PR) efforts of the business unit to ensure that there’s enough media mileage for the key events of the Company•Simultaneously acted as interim Traditional Marketing Manager for the business unit; planned, managed, and oversaw the out-of-home (OOH), cinema, TV, and radio advertising efforts•Monitored and evaluated the performance of the organisation’s digital marketing team members to ensure that their contributions created the much-needed impact to the organisation Show less

• 

  Adglow

  Apr 2019 - Dec 2019

  Senior Account Manager

  Managed 20+ brands across financial, automotive, telecommunications, fashion, retail, food and beverage, and technology industries.Developed data-driven media plans and oversaw campaigns for brand awareness, engagement, lead generation, and conversions.Analyzed historical data to establish performance benchmarks, ensuring cost-effective social media campaigns.Conducted in-depth campaign analyses to provide actionable insights, recommendations, and strategies for improving digital marketing performance.Streamlined organizational processes for the local operations team to support the APAC Operations Director.Supervised campaign managers, monitoring their performance, professional development, and growth.Designed and implemented Performance Improvement Plans (PIPs) to help underperforming team members achieve their potential.Screened Campaign Manager and Account Manager applicants to align with company goals, objectives, and culture. Show less

• 

  Qarabao

  Dec 2019 - Feb 2020

  Marketing Manager

  Developed the company’s growth marketing strategy to achieve financial sustainability.Led the integrated marketing team, overseeing Performance Marketing, Customer Service, Business Development, and Creative/Content Marketing functions.Designed the annual content calendar and refined performance marketing strategies across Facebook, Google, and YouTube Ads.Enhanced customer service processes, including inquiry response, subscriber onboarding, activation, and retention.Managed marketing automation efforts and improved the lead management process to maximise conversions and increase customer lifetime value.Conceptualised inbound marketing events to generate leads and establish the company as an industry thought leader.Created and updated job descriptions for team expansion and served as the hiring manager for Marketing. Show less

• 

  Save Philippine Seas

  Oct 2020 - now

  Project Manager

  Manage SPS’ education program designed to increase conservation literacy, instill an appreciation for nature, and teach basic and transferable skills to pursue environmental education among formal and non-formal educators in the Philippines.Leads the organization’s climate change adaptation and mitigation training programs designed to empower both formal and informal educators, and the Filipino youth to improve climate change literacy in the country, to play an active role in raising awareness about the climate crisis, and in building climate-resilient nation through community-based initiatives. Show less

• 

  Oregon State University - Zooplankton Ecology Lab

  Feb 2021 - Mar 2021

  Researcher - URSA Engage Fellow

  Processed and analyzed video footage captured during ACROBAT surveys in the Palmer Deep Canyon, Antarctica, to assess the presence of the tunicate, Salpa thompsoni, with the ultimate goal of better understanding the physical mechanisms influencing this important biological hotspot.

• 

  Young Southeast Asian Leaders Initiative (YSEALI)

  Mar 2022 - now

  Professional Fellow - Sustainable Development and the Environment

  Worked with the Charleston County Government, the College of Charleston, South Carolina Aquarium, and South Carolina's Department of Natural Resources in understanding the climate hazards Charleston is facing, how the marine ecosystems are impacted by climate change, how coastal ecosystems are helping the city adapt to the crisis, and strategies that helps the county become more resilient.