Richard Hughes

Experience

• 

  Ford Motor Company

  May 2006 - now

  Delivering the Ford Rental Programme across our network of Dealers and Corporate customers I am responsible for managing an agency-based team of 19 people, including the Ford Rental sales,reservations and accounting teams, to deliver programme KPIs; I am the key contact for all Ford Rental enquiries (internal and dealer) with a target to achieve FoB programme Ford Rental sales volumes for both cars and CV's; developing and implementing initiatives to support Ford Rental sales growth, working closely with Fleet Sales to maximise cross-selling opportunities and improving loyalty; Working cross-functionally to drive near and far success of Ford Rental and wider Ford Mobility aspirations; I have Fixed Marketing and Selling Expense budget responsibility. Show less Responsible for developing and delivering FoB Product Plans for all assigned carlines; developing product and pricing strategies in conjunction with central pricing team and FoE Brand Team; developing product propositions for current vehicle ranges, and new series that create maximum market impact; project manage launch of new models; deal with miscellaneous issues and queries relating to the product e.g. customers, public affairs; develop monthly sales mix forecasts for input to FoE production; monitor and analyse competitive information on product offerings, pricing and residual values; work with key RV influencers to ensure current and future products are reflected in Residual Value forecast; monitor, review and recommend cross carline actions to improve consistency Show less Responsible for achieving Key Sales and Customer satisfaction objectives, acting as the primary interface between Ford and the Dealer network; developing Dealer action plans to improve Retail & Motability Sales/Share growth; Driving Lead Management process to maximize Dealer Sales; implementing Customer Satisfaction Improvement plans as required; Ensuring all Dealers meet required Ford standards– training, Retail look and style, Dealer demonstrators etc.; working with Dealer management and other Ford personnel to ensure that adequate sales and administrative staff are employed to achieve ASO Objectives; providing Sales Forecasts, order take and other sales data required by Ford centrally; ensuring that Ford communications such as Red Tops, Retail Marketing and Customer Satisfaction programs are fully understood by relevant Dealer staff and assisting with training Dealer staff as required Show less This role involved providing guidance, support and advice to the senior management team on all aspects of health, safety and environmental issues whilst working closely with the corporate body and external agencies to ensure full compliance with the European legislative agenda and external standards. As a member of the management leadership team individual responsibilities included:• Vetting and recruitment of safety and environmental technicians and advisors• Evaluating, advising and delivering employee training needs at all levels of the organisation• Leading and shaping safety and environmental policy and procedure to ensure compliance with relevant legislation, corporate requirements, industry wide best practice and external standards - OHSAS 18001, ISO14001 and ISO9001• Leading claims investigation processes involving the collation of evidence, reports and statements• Coordinating and facilitating the employee safety grievance procedure Show less

  • Ford of Europe Tourneo Brand Manager

    Aug 2021 - now

  • Ford Rental Programme Manager

    Apr 2019 - now

  • Product Marketing Specialist

    Apr 2017 - Apr 2019

  • Zone Sales Manager

    Nov 2014 - Mar 2017

  • Senior Environment Health Safety Engineer

    May 2006 - Nov 2014