Brent Sweitzer

Experience

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  TBS

  May 1997 - May 1999

  Interactive Coordinator

  * Designed, coded and deployed 10 individual sites for the network; co-produced over 30 sites and enhanced TV events* Taught myself Adobe Illustrator and designed covers and binders for several marketing recaps, saving the department from having to outsource their production* Nominated for Outstanding Employee of the Quarter for 4th quarter 1999

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  Turner Interactive Digital Entertainment

  Jan 1999 - Jan 2003

  * Managed the entire process of a major site redesign for the Turner Classic Movies cable network spanning an 8 month production period and a $125,000 budget. Redesign resulted in an immediate 50% increase in Web traffic* Instrumental in mending relationships with two clients that traditionally held a negative perception of our group and had limited business with us. During my 15 month tenure our business with these two clients increased by an average of 100%* Produced several customized applications for the Turner Video Extensions (TVex) interactive TV application run on the Wink platform. Was the second most trafficked Wink application behind The Weather Channel Show less * Produced the enhanced television event Cyber Bond for TBS’s 15 Days of 007 stunt, at the time the most successful enhanced television event in TBS history* Produced the weekly enhanced television application Enhanced Dinner & a Movie, a trivia game synchronized to the national prime time show Dinner & a Movie on TBS, that was featured in an Atlanta Journal/Constitution story on enhanced television* Received a number of industry awards including The Bandies (www.thebandies.com) 2000 "Killer App" Finalist (Economic Potential) for Cyber Bond and 12 other industry awards for various sites Show less

  • Project Producer

    Jan 2002 - Jan 2003

  • Interactive Producer

    Jan 1999 - Jan 2003
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  Sofa Sports

  Aug 2003 - Nov 2003

  North American Marketing Consultant

  * Introduced the Sofa Sports Guide to Rugby video/DVD into the North American market* Generated over $20,000 in revenue during 2 ½ month contract period* Established relationships with several distribution vendors that provided an ongoing revenue stream

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  Self Employed

  Nov 2003 - Aug 2004

  Freelance Web Developer

  * Delivered an integrated Web site and content management system (including content strategy, graphic design, technical integration and site marketing) to two New Zealand non-profit organizations * Saved considerable time and frustration for staff by enabling them to update and maintain sites using basic word processing skills, thus reducing the reliance on a technical administrator

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  Art Within Inc

  Sept 2004 - Nov 2007

  Associate Director

  * Managed all technology efforts for this media and arts nonprofit including designing and building the Website (has since been redesigned)* Served as Event Coordinator for all programming events including the Annual 5-day Symposium & Showcase conference for script writers and producers* Spearheaded all writing and communication pieces including press releases and a quarterly e-newsletter that went out to the 5000+ member mailing list

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  Engauge Digital

  Jan 2008 - Dec 2011

  Campaign Manager and Email Strategist

  As a Campaign Manager:* Managed the email marketing campaigns for the Food Lion family of grocery stores* Responsible for coordinating content and graphic development, HTML production, QA and scheduling of 18+ emails/month* Designed the email QA program from scratch, documented and trained QA manager for optimizationAs a Project Manager:* Took over a troubled retainer project that was frequently over-budget and guided it back to health where it was consistently 10% under-budget* Conducted a comprehensive review of project management software and recommended a tool that was successfully rolled out to 85 users within the company* Responsible for project budgets totaling more than $600,000 annually Show less

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  BrightWave Marketing

  Nov 2011 - Mar 2015

  Email Strategist

  * Responsible for creation of large scale strategy documents and presentations, involving conducting stakeholder meetings, analyzing data, and making strategic recommendations* Created strategy briefs for automated drip campaigns, preference centers* Performed email program audits for several brands and assembled roadmap for optimizing* Documented complex marketing automation programs and made recommendations for optimization

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  McConaghie Counseling

  Apr 2012 - May 2017

  Licensed Professional Counselor

  Help children, adults and couples cope with life's challenges, enhance their relationships, and become all of who they were born to be.

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  RentPath

  Mar 2015 - Apr 2016

  Email Strategist

  * Conducted comprehensive audit of email programs across the business, analyzed performance data and presented road map and recommendations to entire marketing team* Developed and deployed 6-touch drip campaign resulting in 50% increase in product engagement* Ran B2B email program on a part-time basis including writing strategy briefs, coordinating with internal creative team & stakeholders, pulling data from SFDC, setting up emails in ExactTarget, testing, deploying and reporting on results Show less

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  BrightWave - The Leading Email & eCRM Agency

  Jun 2016 - Oct 2019

  Email Strategist

  * Guide strategy for our clients with a focus on Salesforce Marketing Cloud

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  Sweitzer Counseling

  May 2017 - now

  Licensed Professional Counselor

  Counseling practice where I see children 3 and up, couples, teens and individual adults.