Inga Zherdeva

Experience

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  The Exhibition Company "Altai Fair"

  Feb 2004 - Sept 2005

  Deputy director of advertising and printing offices, PR-manager

  Organization of advertising and PR-support of all exhibitions and conventions - the development of the concept of promotion of projects and the preparation of a media plan, an analysis of the advertising, information and PR-strategy. Monitoring results for advertising and information promotion projects (statement of policy briefs, advertising strategy, list of advertising media and target groups, media plan, policy briefs on the results of the department). Preparation and implementation of the text proofreading advertising brochures and other print products of the company. Show less

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  The establishment of the Altai Regional Council of Trade Unions "Sanatorium" Barnaulskiy"

  Aug 2006 - Apr 2008

  Marketing manager

  Implementation of marketing activities to promote sanatorium services in order to attract potential customers.Organization of manufacture of promotional products (advertising brochures, catalogs and other promotional materials, souvenirs). Marketing researches related to the study of sanatorium services.

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  Travel agency "Health and Leisure"

  Apr 2008 - Sept 2009

  General Manager

  Business planning organization and identification of measures needed to meet sales targets. Pricing. Recruitment, training, motivation of managers. Determination of the work plan and supervision execution. Determination of methods of searching and attracting new clients. Development of the advertising policies and other necessary activities. Develop promotional and informational materials. Formation of accounting reporting. Workflow.

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  Construction company "RosStroyInvest"

  Mar 2010 - Aug 2011

  Marketing director

  Strategic planning. Managing the marketing and PR activities of the company. Planning promotional activities, participation in communication with VIP-clients. Interaction with designers, contractors, freelancers. Overseeing the preparation and production of promotional materials. Management of the existing clientelle and new business development. Project team management. Personal PR for the company owner.

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  European Decor Studio & French Vintage Interiors

  Sept 2011 - Jun 2013

  Creative director

  Development and implementation of PR-projects in full - press conferences, presentations of new projects, corporate events, training announcements, press releases, interviews, news, for placing in media, the site content. Generation and control of the creative and business processes in the company. Participation in the development and preparation of design concepts. Planning and control of advertising studios. The interaction with clients, designers and media. Copyright and editing. Document flow (client-studio), preparation of budgets for the projects. Show less

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  Design thinking and creative intelligence Project Lab "Wonderfull"

  Jun 2013 - Oct 2013

  PR-expert, design manager, facilitator

  Project management and laboratory activities, planning of advertising and information activity, working with groups in social networks, participation in creating, organizing and conducting design thinking workshops.• Production of the movie «What if?» organized and executed together with the product and interiors designers led Wonderfull Lab to the awards as The Best Video Design at International Design & Architecture Film Festival DA!Fest 2013. • As a result of PR support appeared collaboration between the participants of the Summmer intensive «Design Thinking: beyond the borders» (British Higher School of Art & Design) and the Department of Transport. Moscow Metro started the testing-project «Service assistants», created for people with disabilities. • New communication strategy led to the growth number of participants at one-day training workshops and the 100% implementation of the financial plan. Show less

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  SMART Practice, Business Development Group

  Sept 2013 - now

  PR Consultant, design manager

  PR support, strategic communications and practices for business development. Workshops and training sessions for companies to improve empathizing skills for human-centered approach by using the tools of design thinking, design management and service design.• PR consulting, development and implementation of PR strategy, tactics and PR plan for the communication campaign of the project «Let's cook».• Creating a training program and workshops of Public Relations for winter intensive course "Creative entrepreneurship" at British Higher School of Art and Design (BHSAD). • Developed and conducted a series of teambuilding sessions for the Hairdressing Academy and beauty salons «Cut and Color» using the methods and tools of design management.• Designed the creative educational workshop program for the marketing department of «Scarlett» company, the leading manufacture of home appliances in Russia. • As a result of participation in the project "MASHURKOT Talks" with lecture "Empathy - the basis of successful business" was invited to make a presentation of design thinking approach for the marketing department at Promsvyazbank. Followed by receiving an invitation to participate in the Innovation Promsvyazbank Forum.• Organized managing and PR-support for the interactive lecture «Marketing is dead» by Holstining Group.• Managed to assemble a team of unique experts with profound knowledge and experience in design thinking, human-centered design, service design, marketing, PR and creative business education. Show less

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  Project Studio MASHURKOT

  Sept 2013 - now

  Managing Partner, Ceative Group Head

  Project Studio Mashurkot - a creative space and platform to unite creative people and creative projects.We create a new approach to educational business projects, PR and business development.Responsible for PR and communication strategy, networking, project development, project management, managing Studio schedule, supervising the freelancers, event-management, team-management.• Led Project Studio MASHURKOT in twenty free-promoted creative spaces in Moscow during two months in Dream Industries’ project «Third place».• Rental occupancy by different educational projects increased by 90% from September to December, compared with the previous months.• Rebranding and new communication tactic have increased the number of «likes», hits per Studios facebook page and on the web site by 100%.• Created on a new educational concept and the basic direction for the development of the project in 2014.• Key initiatives:  Design thinking sessions and brainstorming helped finalize the brand-name and the concept of the project.  B2B approach attracted training and consulting companies and has provided the financial flows and high loyalty, more than 50% of customers have become regular partners. «Google Day» – collaboration event with the Outreach Program Manager at Google, Evgenia Levinskaya. Starting the Studio’s projects. Creative and human-centered approach allowed to determine the unique market niche in combing business, empathize, Style, art and creativity for educational and corporate programs. Show less