Ochai Ajogwu

Ochai Ajogwu

Retail Marketing

Followers of Ochai Ajogwu42 followers
location of Ochai AjogwuAbuja, Federal Capital Territory, Nigeria

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  • Timeline

  • About me

    Trade Activation Manager at Guinness Nigeria

  • Education

    • University of Agriculture, Makurdi

      2001 - 2006
      B.Eng Agricultural & Environmental Engineering Second Class Upper Division
  • Experience

    • First Bank Nigeria PLC

      Jun 2008 - Jul 2009
      Retail Marketing

      Retail Marketing Officer: Mobilization of Deposit and Bank Canvases.Sales of Bank Products, Credit and Account Management.

    • Globacom Nigeria

      Sept 2010 - Nov 2014
      Sales Analyst

      Liaise and collaborate with Channel partners to identify ways to the dealers and thereby increase penetration.Recommend measures to increase tertiary sales from existing & new retailersCoordinate all sales activities so that sales turnover are optimizedTimely communication of all schemes /product launches to distributors and retailers.

    • Guinness Nigeria

      Dec 2014 - now

      - Build and manage business partner network utilizing distributors, wholesale and retail outlets to drive market penetration. Driving sales team for month on month target through coaching accompaniment and customer relationship. Grow sales team network and responsible for delivering team key performance indicators.Distributor Management; Shipment and Depletion at Wholesale and Retail end.-Distributor Inventory Management; Cash and Credit Distributors.-Coaching and Accompaniments of Subordinates on Diageo way of World Class Selling.-Driving Outlets Activation Standards in Wholesale and Retail outlets.-Deployment and Redeployment and Management of Company Assets that drive sales.-Develop and manage Sales Outlets in my Territory. -Drive retail sell out optimization of Distributor stock through the available Channels in the territory to achieve profitable market share target for my Territory.-Build a customer-business relationship with Distributors, Wholesalers and Retailers to deliver sustainable business growth.-Design and execute territorial retail tactical in response to competition activity. -Achieve QDVP3 sales drivers for Retail Outlets through brilliant Sales Drivers Activation.-Ensure Range stocking of all sku(s) in retail outlets in the territorial outlet universe.-Achieve depletion of Distributors’ stock across all skus and achieve growth in market share through effective management of the Retail Redistribution Scheme (RRS) and excellent execution of promotions activities in the outlets.-Responsible for ensuring the retail redistribution standards are adhered to by distributors and Van Sales Representatives by creating and maintaining effective Journey Plan for my team. Show less

      • Trade Activation Manager

        Jul 2020 - now
      • Territory Sales Manager

        Dec 2014 - Jul 2020
  • Licenses & Certifications