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Kimberlee-Mykel T.

Kimberlee-Mykel T.

Campaign Intern

Followers of Kimberlee-Mykel T.2000 followers
location of Kimberlee-Mykel T.Boston, Massachusetts, United States

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  • Timeline

  • About me

    Brand Strategist @ The LEGO Group | Marketing Enthusiast | Consumer Obsessed

  • Education

    • Hampton University

      -
      Strategic Communications Marketing

      Activities and Societies: Student Body President, Student Recruitment Team Vice-President, Kappa Tau Alpha Honors Society

  • Experience

    • DD Adams for Congress

      Feb 2018 - Nov 2018
      Campaign Intern

      - Redesigned the social media strategy for a U.S. House Congressional campaign to increase content and interactions on Twitter and Facebook - Curated and directed the video #StudentsForDD receiving over 2,000 views on Facebook.

    • Brick by Brick Consulting NC

      Jan 2019 - May 2019
      Social Media Intern

      - Create social media content to increase followers and interactions on all social media outlets.- Redesigned the company’s official media package.- Advised the owner on all things regarding marketing, media production, and social media content.

    • M Creative

      May 2019 - Jun 2020

      Constructed a social media content calendar that details dates, times, and copy, campaigns, and visuals for posts on Facebook and Instagram.Successfully increased followers and engagement by 104% on Facebook and Instagram within a two-week span.Produced several successful social media campaign strategies to increase brand awareness. - Spearheaded the creative brief process for a $1 million purpose driven marketing campaign. - Coached the creative team on cross-cultural competencies during the immersion and concept development phase. - Refined copy and creative assets to reflect the brand identity of the client.

      • Social Media Strategist

        Aug 2019 - Jun 2020

      • Strategic Communications Intern

        May 2019 - Aug 2019

    • Facebook

      Jun 2020 - Aug 2020
      Global Marketing Solutions Intern

      - Identified optimization opportunities for my manger’s three largest clients by analyzing performance metrics. - Launched a digital ads campaign that resulted in a 65% decrease in cost per result within a month's span. - Collaborated with employees to organize three career development sessions, resulting in 50% attendance from the intern cohort.

    • Converse

      Jun 2021 - Aug 2021
      Digital Brand Marketing Intern

      - Managed external partnerships with Snapchat, Twitch, and paid media agencies to produce a $2.1 million digital marketing campaign targeting the Gen-Z male consumer. - Orchestrated the creative process for inaugural TikTok affiliate program, partnering with over 10 mid-tier and macro content creators. - Contributed to the ideation of HBCU and Women’s purpose driven marketing initiatives.

    • Converse

      Sept 2022 - Apr 2024
      Global Marketing Project Manager

      - Overhauled the global marketing cross functional work-stream process, by implementing two new operational strategies (micro+macro) cutting final delivery time by 2 weeks for organic social media campaigns. - Crafted insights and aggregated data across 4 geographies to produce the final performance report of a $12 million integrated global brand campaign.- Oversaw management of two agency financial relationships by forecasting quarterly budgets valued at $3.2 million and issuing all invoices and payments.- Served as the lead on 15+ global social advertising campaign activations across a $500K media spend. - Supported agency contract negotiations by partnering with internal legal teams and providing feedback on contract terms. Show less

    • The LEGO Group

      May 2024 - now
      Associate Brand and Communications Strategist

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Kimberlee-Mykel T.
      Presidential Scholar Hampton University Nov 2017 A full-tuition scholarship reserved for students who had exemplary test scores and GPA's in high school and must maintain a 3.3 GPA throughout college.