
Solaiyappan Shanmugam
Associate Consultant

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About me
Product Leader | Driving Innovation in Platform, AI and Data Products for B2B & Consumer Markets
Education

Robert Matriculation Higher Secondary School Chromepet
2006 - 2007Higher secondary leaving certificate ( HSLC ) Mathematics and Computer Science
Anna University Chennai
2007 - 2011Bachelor of Technology (B.Tech.) Information Technology First Class with Distinction
Experience

Infosys
Jul 2011 - Oct 2014Associate ConsultantWorked for a leading Automotive Client General Motors as Data Analyst and Supported in the Projects for Technical Implementation on Migration and Reporting- Building reports using Tableau for implementation of marketing strategies.- Built Migration workflows through ETL Tool Informatica to move data from Local systems to central data- warehouse for reporting- Optimized data collection procedures and generated reports on a weekly, monthly, and quarterly basis

Mercedes-Benz AG
Oct 2014 - Jun 2021Senior Product Manager• Transitioned from Data engineer to Product manager for Data and analytics at Mercdes• Developed decision support platform for dealers and ISP to cross sell services using data analytics.• Implemented multiple after sales analytics systems in Parts ordering, service contract, and warranty domains.

The Product Folks
Mar 2020 - May 2022Community Organizer• Led engagement and awareness initiatives for India's leading product management community.• Launched product tear down initiative resulting in 1000+ registrations and 100+ deck submissions.• Partnered with tech giants like Dunzo, Pharmeasy, Grofers, Zomato to drive community growth.• Mentored and coached multiple aspiring PMs to break into a PM careers

Taxfix
Jun 2021 - Feb 2022Lead Product Manager - Data• Established product vision, strategy, and roadmap for data platform products as the first data PM at Taxfix.• Evangelized data products, especially discoverability and Observability solutions, through demos to drive awareness and enhance product features.• Drove key decisions with C-level stakeholders for Build vs Buy with clear needs and Tradeoffs.

CRED
Mar 2022 - Sept 2022Senior Product Manager - Experimentation Platform & CDP- Led the Product for Experimentation and Customer Data Platform at CRED, enhancing the quality and speed of experiments by introducing guided experimentation design and a self-serve inferencing platform. - Successfully migrated and scaled the User Attribute Store (Segmentation Platform) within six months, transitioning from static segmentation to a low-code, self-serve platform that empowered teams to execute and iterate on segmentation strategies independently

HelloFresh
Oct 2022 - nowAssociate Director of Products - Data & AnalyticsAt HelloFresh, my focus is on transforming complex data ecosystems into accessible, user-friendly products that empower decision-makers and teams. As an Associate Director of Data Products, I leverage my expertise in product strategy and data analytics to drive the development of domain-driven data management and metrics modernization to drive trust in data and reduce time to insights across the organizationMy recent tenure has been marked by a commitment to fostering a culture of self-serve analytics at scale. By bridging the gap between raw data and actionable insights, our team has successfully geared platforms & products towards enhancing organizational efficiency and data-informed decision-making. Show less
Licenses & Certifications

CSPO
Scrum AllianceAug 2017
Honors & Awards
- Awarded to Solaiyappan ShanmugamStar Team 2016 Mercedes Benz R&D India Nov 2016 Setting up the collaboration and working model with CoC for iCON rollout applications
- Awarded to Solaiyappan ShanmugamBest Paper SSN college / Vellammal College / SRM University Awarded best paper from various institutions with cash rewards during the symposium events conducted annually.Paper Abstract:This paper primarily focuses on alternative way of communication for those who are affected by motor nueron disease like amyotrophic lateral sclerosis. Compared to other existing solutions the strong points of this approach are simplicity andconsequent affordability of costs. This system can be easily installed to any pc with simple techniques
- Awarded to Solaiyappan ShanmugamBest Performer for Q3-FY'13 Infosys Limited
- Awarded to Solaiyappan ShanmugamBest Short Film Infosys Limited Editor of a short film titled “Storm Cell”, which won “Best Short Film - Infosys”
- Awarded to Solaiyappan ShanmugamStar Infoscion Infosys Limited Certified as “Star Infoscion” for securing 98 percentile in Golden standard Infosys Training
Volunteer Experience
Organizer and Speaker
Issued by Bhumi on Mar 2013
Associated with Solaiyappan ShanmugamDistributor / Santa
Issued by Sneham - Infosys on Jan 2012
Associated with Solaiyappan Shanmugam
Languages
- enEnglish
- taTamil
- geGerman
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