Cheryl Troncellito

Experience

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  Cox Communications - Santa Barbara

  Jan 1994 - Jan 1999

  Local Advertising Sales Manager

  Hired, motivated, trained and developed sales team to deliver revenue goals by managing inventory and pricing for sales on 60 networks. I was involved in budgeting, analysis, marketing and development of innovative community events.

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  Cox Communications - San Diego

  Jan 1999 - Apr 2013

  •Provided leadership and vision in San Diego to develop a strong sales culture that integrated with all departments to promote a more powerful sales proposition to our internal and external prospects and customers. •Reduced churn, built deeper multi-faceted long term partnerships and relationships with customers.•Created differentiation in the marketplace and leveraged all unique Cox assets. •Forecast and delivered on revenue goals.•Trained and motivated our sales teams for Cox Business, Residential, and Cox Media. Show less •Maximized revenue from all potential Hispanic advertising categories, on a Local, Regional and National level.•Developed, produced and sold a local show that aired 4 years on Telemundo and XETV.•Worked with Local and National sales teams to train, motivate and educate on the Hispanic market. •Conducted competitive analysis on the Hispanic Market and worked closely with Traffic, Promotions, Finance and Production to create and promote new products. Set pricing, forecast and budgeted for Hispanic products. Created partnerships with other Hispanic media to increase distribution and exposure in San Diego and Tijuana. Show less

  • Sales/Training/Marketing/Business Development Manager

    Jan 1994 - Apr 2013

  • Regional Partnership Manager

    Jan 2007 - Jan 2009

  • Local Advertising Sales Manager

    Jan 2002 - Jan 2007

  • Director Hispanic Sales

    Jan 1999 - Jan 2002
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  CBS Radio

  Apr 2013 - Dec 2015

  Local & National Strategic Partnerships Account Manager

  Increase revenue and market share for CBS Radio by selling integrated campaigns on a local and national marketing level, including on-air commercials, station events, and digital assets. Prospect and research new accounts, conduct customer needs analysis, manage and grow existing accounts and develop long term relationships by providing exceptional service with an open mind an exploring spirit and an optimistic attitude.

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  YP Marketing Solutions

  Dec 2015 - Jan 2018

  Digital Marketing and Sales Executive

  YP is North America's largest local search, media and advertising company.The company's wide range of print and digital advertising products is designed to address the evolving local search needs of consumers and help advertisers grow their business.The YP℠ search and display Local Ad Network provides advertisers with an opportunity to reach more than 180 million monthly users across more than 300 affiliated online and mobile publishers.Through customized campaigns designed by expert advisors, YP provides local businesses with one of the most cost effective sources for consumer leads. Show less

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  The San Diego Union-Tribune

  Jan 2018 - now

  Multi-Media Consultant

  Utilize the Partnership Selling process to grow revenue with current customers and develop new revenue accounts to include: Needs assessment, proposal and presentation, closing, and ongoing account development with each advertising client for print, digital, and direct mail.Effectively work with internal departments to properly service advertisers’ needs.Assist customers with design and layout of ads as necessary; advise as to effective use of advertising; develop new ideas for customers to highlight their businesses and maximize monetary results.Process advertising materials to ensure error-free publication and processing. Show less