Cheryl Mendes-Le

Experience

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  Eagle Global Logistics

  Mar 2004 - Oct 2007

  Domestic Pricing Assistant
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  Deloitte Canada

  Oct 2007 - Aug 2010

  Marketing Database Administrator

  Managed CRM data accuracy for the GTA region, resolving errors and improving efficiency. Collaborated with stakeholders and regional analysts to ensure data integrity, enhance marketing strategies, and trained firm-wide CRM users.

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  Blake, Cassels & Graydon LLP

  Jun 2011 - Sept 2022

  Marketing Technology Coordinator

  Provided optimization of email campaigns, managed CRM data quality and segmentation, and collaborated with teams to streamline execution. I offered training, supported CRM automation, and generated reports to drive marketing and business development efforts.

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  Bereskin & Parr LLP

  Sept 2022 - Sept 2024

  CRM/Marketing Technology Specialist

  Smart & Biggar acquired Bereskin & Parr Effective September 27, 2024. Led the optimization of digital marketing campaigns across social media, email, and webinars to enhance B2B engagement and brand visibility. Managed CRM data accuracy, integrated automation tools, tracked campaign performance, and developed tailored content to strengthen client relationships and build trust.

• 

  Smart & Biggar

  Sept 2024 - Jan 2025

  CRM/Marketing and Digital Specialist

  Smart & Biggar acquired Bereskin & Parr Effective September 27, 2024. Managed full oversight of the CRM system, overseeing client data integration post-merger, negotiating vendor contracts, and reporting to senior executives.