Margot Cunningham

Experience

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  William & Mary

  Jan 2018 - May 2021

  •Developed a financial plan for $55K budget•Managed collection of dues from 60+ members and directed event planning/budgeting•Oversaw allocation of funds and spending between 20 officer roles •Collaborated with dive shops/other universities to plan dive trips to VA, NC, FL, and first international club trip to Belize•Established club as an official W&M club sport; organized multiple fundraisers; grew membership by 82 students•Increased fundraiser attendance by 40% by designing new physical and digital promotional material (posters, flyers, Instagram stories)•Organized 3 fundraisers raising $2.7k •Coordinated with campus recreation to organize choir participation in IM sports•Doubled female member involvement •Corresponded with tour companies, researched locations / itineraries, developed budget, and created presentations to promote Choir’s international tour to Japan/South Korea •Developed and co-managed $120K budget; created/managed $800 position-specific budget; presided over room selection•Served on Finance and House Corps committees, organized/ran monthly meetings, selected house upgrades and décor

  • Treasurer, W&M Choir

    Apr 2020 - May 2021

  • VP / Dive Coordinator, W&M Scuba Diving Club

    Oct 2018 - May 2021

  • Intramural Sports Chair, W&M Choir

    Aug 2018 - Aug 2019

  • International Tour Committee Member, W&M Choir

    Jan 2019 - May 2019

  • Director of House Management, Delta Gamma

    Jan 2018 - Jan 2019
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  Dive Chat

  May 2020 - Jul 2020

  Product Marketing Intern

  •Spearheaded team of 4 on promotion of Dive app waitlist resulting in the collection of 4,300 emails/waitlist signups in 48 hours•Designed and oversaw company-wide, word-of-mouth LinkedIn marketing campaign reaching between 3,000-6,000 people per individual post•Tracked platform analytics resulting in an updated content calendar and more cohesive brand strategy•Designed graphics and posts using Canva and Adobe Photoshop; edited inbound/email marketing copy

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  Bayani Brew

  May 2020 - Aug 2020

  Global Marketing Intern

  Bayani Brew is a social enterprise beverage company located in Manila, Philippines, brewing farm fresh tea inspired by Filipino heritage recipes. Bayani Brew partnered with the William & Mary Freeman Intern Fellowship award program to provide two recipients with international internships during summer 2020.

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  DisinfoLab W&M

  Aug 2020 - May 2021

  Digital Marketing Manager

  •Created new branding kit and marketing program streamlining Instagram/Facebook post and story design process by 75%•Implemented quarterly analysis reports improving targeting; tripled Instagram engagement•Led weekly meetings for team of 12 marketing interns; developed creative strategy boosting traffic by 60%•Designed Instagram grid and story posts educating the public on identifying disinformation using Canva, Adobe Photoshop, and Adobe IllustratorStudent-run think tank at W&M Global Research Institute, dedicated to protecting American citizens from the threat of online disinformation. Show less

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  William & Mary Global Research Institute

  Aug 2020 - Nov 2021

  Marketing Coordinator; Research Fellow - International Justice Lab

  •Led team of 5 in 180+ hours of research, written reports, and analysis related to human rights•Strengthened client relationships with 2 non-profits and implemented new data-driven social media strategy•Spearheaded 4 promotional Twitter campaigns and designed 40+ graphics with Adobe InDesign and CanvaIJL brings together faculty and students from across the US to conduct research on human rights, transitional justice, and international law and courts. Research has been published in leading, peer-reviewed social science journals and popular press outlets such as The Washington Post and Foreign Policy. Funded by the National Science Foundation, University of Southern California, and Global Research Institute. Show less

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  Ski Butternut

  Oct 2021 - Apr 2022

  Associate Marketing Manager
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  Daily Crunch

  Aug 2022 - Nov 2022

  Brand Management Graduate Intern
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  Ziba Skincare - Dartmouth Tuck MBA Start-Up

  Jan 2023 - May 2023

  Brand and Marketing Strategy Graduate Intern

  Developing and executing Go-To-Market Strategy for Dartmouth Tuck MBA Graduate's natural skincare company. Launching Summer 2024.

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  CAF America

  Aug 2023 - now

  Officer, Marketing and Communications

  Marketing Strategy Leader at Charities Aid Foundation (CAF)'s American Branch