Bryan McCormack, MBA

Experience

• 

  Ocean State Job Lot

  May 2017 - Aug 2017

  Digital Marketing Intern

  -Website redesign mapping & loyalty card program research

• 

  Trend Pie

  Aug 2017 - Jan 2018

  Sales Analyst Intern

  -Social media influencer marketing campaign ROI analysis

• 

  Rebuilders Automotive Supply

  Apr 2018 - Mar 2020

  -Business Development (Grew annual volume of the division by $2.3 Million)-Sales Planning & Analysis (Improved routing of 3 road buyers) -iOS/Android app management (Acted as SME and was the main point of contact for 3rd party developer) -Processed daily financial transactions and prepared reporting for executive review -Worked cross-functionally with sales and accounting departments

  • Sales Rep, Catalytic Converter Recycling

    Mar 2019 - Mar 2020

  • Business Coordinator

    Apr 2018 - Mar 2019
• 

  The Hershey Company

  Mar 2020 - Mar 2024

  -Supported the Amazon, Emerging Retailers, Alternate Channel, and Natural Specialty sales teams-Helped stand up new team focused on improving TPM forecast accuracy-Sales department “champion” for SAP S/4HANA testing and implementation (ERP) -Supported 11 Customer Sales Executives to ensure the success of the Foodservice division-Worked cross functionally with finance, marketing, and demand planning-Led the annual volume and trade planning processes utilizing PlanEx to ensure forecast accuracy and channel profitability-Assisted leadership team with the development of the Foodservice Annual Operating Plan and 5 Year Strategic Plan-Led new item commercialization for the channel -Led and developed a team of 11 direct reports located throughout Wisconsin, Northern Illinois, and the Upper Peninsula of Michigan-Managed the distribution and sales of a $13.5 million market through direct reports and customer management in the convenience channel-Created and implemented promotional and merchandising strategies to deliver business results-Utilized MSA Gateway 360 and IRI Unify (Circana) to identify channel and market opportunities -Managed sales and marketing of all Hershey products across 35 Mass and Grocery accounts totaling $8.6 million in annual revenue-Analyzed weekly business reports to determine sales opportunities within accounts-Q1 2021 National Top Performer

  • Senior Analyst, Customer Planning

    Nov 2023 - Mar 2024

  • Associate Manager, Strategy & Sales Enablement - Foodservice

    May 2023 - Nov 2023

  • Associate Regional Sales Leader

    Oct 2021 - May 2023

  • Territory Sales Lead

    Mar 2020 - Oct 2021
• 

  Welch's

  Mar 2024 - now

  Sales Planning Manager

  -Drives the profitable growth of the shelf-stable juice portfolio with the Walmart, Club, Target, Grocery, and Value sales teams-Partners closely with demand planning, finance, and marketing-Leads strategic revenue growth management for assigned channels (pricing architecture, trade guardrails, TPM/TPO, SKU rationalization, pack-type & private label strategy)-Utilizes customer and item level P&Ls down to EBIT to inform decision making