Clara Laurindo Da Silva

Experience

• 

  Accont Empresa Júnior

  Jan 2018 - Jul 2019

  • President

    Jan 2019 - Jul 2019

  • Marketing Director

    Jul 2018 - Dec 2018

  • Consultant

    Jan 2018 - Jun 2018
• 

  FEJECE - Federação das Empresas Juniores do Estado do Ceará

  Jul 2019 - Dec 2020

  • President

    Jan 2020 - Dec 2020

  • Institutional team

    Jul 2019 - Dec 2019
• 

  Shell

  Jan 2021 - Jul 2024

  • Orchestrated operations across 40+ Shell gas stations, driving a monthly volume of over 7 million liters by leveraging strategic sales and operational excellence.• Consistently surpassed key sales and operations KPIs, reinforcing Shell’s market presence and maximising profitability.• Pioneered strategic pricing management initiatives that optimised revenue streams and enhanced profitability across the territory.• Expanded market penetration of premium products by designing targeted marketing initiatives, resulting in increased product adoption and revenue growth.• Conceived and executed high-impact motivational campaigns, significantly enhancing partner sales teams' performance and engagement.• Empowered and upskilled partner sales teams through bespoke training programs, fostering a culture of continuous improvement and sales excellence.• Identified and capitalised on new business opportunities, leading to the successful expansion of Shell’s footprint in the region.Selected Career Benchmarks• Regional Top Closer (2023): Received the award for the highest volume of deals closed on the regional board.• Outstanding KPI Performance: Achieved 190% of KPI targets in 2023, securing 1st place in the regional management ranking; achieved 120% of KPI targets in 2022, earning 2nd place.• Contract Excellence: Successfully renewed 100% of vulnerable contracts within the client base, ensuring long-term partnerships.• Rapid Career Growth: Promoted two times in three years due to exceptional performance and leadership capabilities. Show less • Secured and optimised exclusive base chain contracts, ensuring long-term partnerships and enhanced market share.• Leveraged in-depth analysis of commitment reports to inform strategic decision-making, driving sustainable growth.• Unlocked incremental revenue gains for partners and Shell by implementing innovative sales strategies and value-driven initiatives.• Managed operations across a portfolio of Shell gas stations, achieving ambitious sales targets and contributing to regional growth.• Implemented data-driven sales strategies that improved station profitability and customer satisfaction.• Strengthened partnerships with station owners and operators, resulting in enhanced engagement and increased sales of premium products.• Gained hands-on experience in fuel retail operations, supporting senior managers in optimising sales strategies and station management.• Developed analytical reports that provided actionable insights, leading to improved pricing strategies and market positioning.• Assisted in the execution of sales campaigns, contributing to the successful rollout of promotional initiatives across the network. Show less

  • Territory Sales Manager

    Jun 2022 - Jul 2024

  • Junior Territory Sales Manager

    Sept 2021 - May 2022

  • Sales Intern

    Jan 2021 - Aug 2021
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  Alphacrucis University College

  Jan 2025 - now

  Marketing and International Recruitment Assistant

  • Support the monitoring and research efforts to maintain agent relationships that comply with the University policies and procedures.• Promote AC to prospective international students and education agents, providing advice and guidance on the best options that match the student’s profile and experience.• Assist with the design and development of marketing materials for the international student recruitment department.• Participate in key recruitment events and expos.• Monitor student applications and act as a liaison between the international student department and the admissions team, ensuring timely communication regarding students’ applications and providing prompt responses to students and agents.• Provide customer service assistance to internal and external clients.• Assist in establishing and maintaining positive relationships with authorized education agent representatives. Show less