Chris McCarthy

Experience

• 

  Computer Medics of Houston

  Jan 2004 - Jan 2009

  Computer Technician

  Built, modified, and upgraded computers using basic cases and raw parts.Installed, configured, and administrated rack-mounted network servers and routers, crimped cables, maintained WAN/LAN connections, and understood network protocols.Repaired PCs, Macs, printers, routers, etc. Removed viruses and spyware. Resolved hardware, software, internet, and network related issues.

• 

  CJM Technology

  May 2006 - Feb 2011

  Web Developer

  Designed and maintained basic to advanced HTML/CSS and flash websites. Rebranded clients by creating logos and business card designs.

• 

  TopSpot Internet Marketing

  Feb 2011 - May 2014

  Created custom reports to monitor and analyze trends to help identify potential site issues. Advanced knowledge of analytics programs, form tracking platforms, and call tracking solutions. Hosted workshops over various analytics topics. Supervised a six person team, responsible for hiring and training new team members. Steadily improved the productivity of the analytics department resulting in a 37% increase of tickets solved from the prior year. Implemented and monitored Google Analytics, form tracking solutions, call analytics, and established QR code campaigns. Setup and managed shared wiki knowledge base, composed uniform tracking code, created tracking solutions for mobile sites as well as responsive websites. Wrote custom code and developed web sites using languages such as jQuery, JavaScript, HTML, CSS.

  • Analytics Department Manager

    Jun 2013 - May 2014

  • Tracking Specialist

    Feb 2011 - Jun 2013
• 

  DMN3

  May 2014 - Oct 2015

  Digital Marketing Analyst

  Integrated digital and traditional marketing efforts to create holistic campaigns, measuring offline channel impact. Used marketing automation tools to monitor performance of web traffic, email programs, and direct marketing. Performed landing page optimization to improve lead generation. With a B2B focus, setup paid search campaigns to drive relevant traffic to an inbound marketing flow.

• 

  Direct Energy

  Oct 2015 - Jan 2021

  Supervising a five person team consisting of three departments, Paid Search, SEO, and CRO (conversion rate optimization). Responsible for team development and vendor management resulting in high intent traffic, proper technical SEO & converting content, and improving conversion rate through successful A/B tests. Reduced cost to acquire by 30% by reliably and accurately reporting on net sales, reducing spend on existing customers, renegotiated with partners and affiliates over use of branded terms. Increased performance by moving to tCPA resulting in 5x spend with 6x more conversions. Improved quality of sales by migrating to tROAS when reliable CLV data was available, baseline improved from 6.7 to 8.6. Audited and revamped existing paid search accounts and campaign structure, as well as improve overall tracking to accurately measure performance. Managed an existing paid search budget of over $X million in annual spend. Significantly reduced the amount of ads with low quality scores. Activated audience lists for advanced customer targeting, remarketing to users with products and offers.

  • Manager Digital Acquisition

    Mar 2019 - Jan 2021

  • Manager Digital Paid Media

    Jan 2019 - Jan 2021

  • Senior Paid Media Analyst

    Oct 2015 - Jan 2019
• 

  NRG Energy

  Jan 2021 - now

  Manager Digital Paid Media