
Mwamba Stanslaus

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About me
National Sales Manager at SEEDCO Tanzania Ltd
Education
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University of Dar es Salaam (UDSM)
2007 - 2010
Experience

SABMiller
May 2012 - Sept 2016 Development, management and implementation of retail marketing programs in conjunction with line management to deliver volume and share inline or above targets. Manages a team of Sales Representatives to ensure sales volume is achieved by brand and pack in the retail outlets. Ensure trade execution to agreed company standards. Ensure execution of Reps Journey plan to standards. Management and development of Retail Sales Representatives. Develop and manage mutual beneficial partnerships with Retailers. Monitor and track competitor activities in the trade and implement counter activities. Manage Company Assets. Show less To provide market driven differentiated services within clearly identified channels that delivers sustainable growth of brand equity, volume, market share gains, competitive advantage and corporate reputation. Preparation of Retailers database in a specified territory and service them through an agreed Journey plan. Perform retail impact audit per outlet. Ensure all products and packs are available, visible and rightly priced in the appropriate channel. Supervise and conduct agreed activations in the retail outlets. Develop and manage good business relationship with retailers. Provide timely information for the monthly sales report: Volume/Share/activations/ competition etc. Show less
Retail Sales Manager
Jun 2014 - Sept 2016Retail Sales Representative
May 2012 - May 2014

Anheuser-Busch InBev
Sept 2016 - Jul 2021 Ensure delivery of the agreed monthly and yearly Sales Volume and Revenue targets. Plan and manage Regional commercial costs in line with the monthly and yearly budget. Develop and implement strategies to grow volumes and market share in the Region. Manage implementation of commercial strategies in the Region according to company goals and objectives. Ensure proper coordination between teams for goal achievement (Supply, Operations, Sales, Marketing and Trade Marketing). Manage customer relationship both Retailers and Distributors for sustainable growth of the company. Manage and develop employees through proper identification of development needs for all subordinates in collaboration with the Regional HR Manager. Develop and maintain good partnership with stakeholders across the Region. Manage the appropriate utilization of all company assets in the Region. Show less Support Regional distribution strategy to deliver the planned volume. Ensure Efficiency and Effectiveness of the distributors. Develop and implement Distributors Annual Business Development Plan and ensure alignment with company strategies. Develop and manage positive business relationship with distributors to ensure the company is the preferred supplier. Administer formal Quarterly and Annual review/evaluation with Distributors on the performance of the agreed Key Performance Indicators. People management through application of personnel processes, Manage and develop employees, Ensure good team dynamics and proper implementation of performance management. Proper handling and management of company assets. Show less
District Manager - North East Region
Feb 2019 - Jul 2021Distributor Manager - North East Region
Sept 2016 - Jan 2019

Diageo
Aug 2021 - Dec 2022Head of Innovation Commercialization -Tanzania |DIAGEO| Innovation Pipeline Management o Commercial Partner on the pipeline development to ensure it is aligned to the Sales and Route to Consumer capacity and capability.o Influence the sales organization to secure disproportionate focus and resources to deliver the innovation pipeline effectively.o Lead the execution of the pipeline to deliver on time, ensuring launches fit within the overall priorities and the wider commercial calendar of the business. In Market Commercial Leadershipo Lead the shaping of the Sales function with the Sales Director to support the overall innovation ambition for the Business.o Identifying Innovations that need new Route to Consumer (RTC) or significant changes on the current RTC and lead the business to set up the required RTC for launch.o Define the Key Innovation KPI’s and execution standards that all sales teams will be measured on. Project Commercial Leadershipo Commercial Lead, driving alignment between the Innovation, Marketing and Commercial teams.o Ensure the launch plans developed by the Innovation Teams are grounded in the commercial insights and will deliver against the key objectives.o Define the key KPI’s for each innovation launch.o Driving key trade projects to develop market share and volume gains for both innovation and renovated brands. Innovation Performance Management & Intervention.o Set up the overall performance management framework for innovation, and include it in all standardized sales reports.o Own the Monthly Innovation Performance Reviews defining clear interventions and Actions as an outcome.o Influence the sales organization to ensure the interventions are prioritized and executed. Show less

PELEKA Farm Group Ltd & SEEDCO Tanzania Ltd
Jan 2023 - Mar 2024Commercial Consultant
SeedCo Tanzania Limited
Apr 2024 - nowNational Sales Manager
Licenses & Certifications
- View certificate

Becoming a Successful Collaborator
SkillsoftNov 2024 - View certificate

Forging Relationships with External Stakeholders
SkillsoftNov 2024 - View certificate

Focusing on the Bottom Line as an Employee
SkillsoftNov 2024 - View certificate

Embracing the Power of Diversity and Inclusion featuring Special Olympics
SkillsoftNov 2024 - View certificate

Business Execution: How Things Get Done
SkillsoftOct 2024 - View certificate

Building Success through Self-improvement
SkillsoftOct 2024 
Global White Belt Certification
AB InBevJan 2020
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