Rachel Arnold

Experience

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  TCF Bank

  Sept 2007 - Aug 2010

  Shift Supervisor

  •Exceeded new account goals by 5%.•Decreased closed accounts by 8%. •Sold and upgraded bank products to current members, and reduced churn rate by 3%.•Broadened corporate responsibility program for branch by organizing and managing four annual employee volunteer events.

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  Freelance

  May 2011 - May 2013

  Spanish Interpreter

  •Cultivated and sustained my own clientele for interpreting needs.•Managed clients’ schedules and made sure they attended necessary appointments.•Controlled patient information, and updated when necessary.•Understood and maintained patient privacy rights under HIPPA.

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  Community Dental Care

  May 2011 - May 2013

  Development Coordinator

  •Cultivated impactful social media presence on Facebook, offering content relating to fundraising campaigns and organizational objective•Successfully raised over $10,000 on GiveMN Day by orchestrating digital marketing campaign targeting donors•Processed contributions and sent out acknowledgments within one business day of receipt, which improved donor retention rate 2%

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  Make-A-Wish Mid-Atlantic

  Feb 2014 - Apr 2016

  Donor Services Coordinator

  •Enhanced operational systems to maintain effective budgets and accurate documentation for permanent records•Boosted fundraising revenue using prospect research and creating donor profiles•Increased donor retention rates over 5% by improving donor acknowledgement process

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  WomenHeart: The National Coalition for Women with Heart Disease

  May 2016 - Mar 2017

  Development Manager

  •Developed marketing content such as emails, social media posts and donation landing pages for fundraising and advocacy campaigns•Increased number of donations over 150% on Giving Tuesday•Implemented Raiser's Edge CRM and built departmental systems and procedures to better align workflow processes and improve donor retention rates•Researched and identified potential corporate donors•Raised over $1MM in corporate grants to support advocacy and awareness campaigns and events

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  Youth For Understanding USA (YFU)

  Mar 2017 - Sept 2019

  Director of Social Media and Manager of Individual Philanthropy

  •Drove brand awareness over 50% by developing social media marketing campaigns and consistent day-to-day posts•Devised buyer personas and established specific social media strategies based on business goals•Developed marketing content such as blogs, promotional materials and advertisements for social media targeting buyer personas•Curated and segmented editorial content to increase engagement and channel growth•Increased customer engagement over 25% across Facebook, Instagram, Twitter, and LinkedIn•Used Sprout Social, Google Analytics and CRM to analyze and report on conversion rates across multiple digital channels•Developed and implemented integrated marketing campaigns targeting donors•Raised $610,000 in unrestricted funds•Created fundraising materials utilized on social media, emails, e-newsletters and websites and sent out in mass mailings•Increased donor retention rate over 10% by leveraging effective communication and outreach strategies•Oversaw and enhanced public relations and fundraising programs across entire US•Improved donor acquisition rate by 14%, and donor recapture rate by 6%•Prepared and presented reports for Board and C-Suite by collecting, analyzing and summarizing fundraising revenue information Show less

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  TorchLight Hire

  Mar 2020 - now

  Marketing Manager

  Current assignment: Gaming & Community, Digital Strategy & Membership at AARP