Malik Simmons

Experience

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  NCSA College Recruiting

  Feb 2019 - Mar 2020

  Marketing Coordinator

  Accessed target market and developed messaging for marketing collateral and promotional materials for lead generation.Developed and managed the marketing department's budget to generate new leads under KPI.Skilled in marketing and corporate communications.Expertise in content creation and presentation abilities.Creatively inclined, with a passion for authentically conveying the company's narrative.Proficient with CMS and CRM tools.Delivered monthly reports and updates on the progress of marketing campaigns to the marketing director and stakeholders. Show less

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  Faraj Couture

  May 2020 - Jan 2022

  Digital Content Manager

  Developed and executed a comprehensive social media strategy focused on brand identity, storytelling, and engagement, resulting in a 40% increase in overall social media followers and a 20% growth in website traffic. Oversee the digital posting schedule, encompassing editorial, video, and photo galleries across website, app, and social media platforms.Develop content strategies for the website, focusing on key performance indicators (KPIs) and implementing SEO best practices.Support in copy editing all digital content including articles, photo galleries, videos, and social posts.Stay informed about trends to optimize content for search engines. Show less

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  The CPR Express Center

  Feb 2022 - Dec 2023

  Digital Marketing Manager

  Develop and execute comprehensive digital marketing strategies, with a strong emphasis on email marketing and Google Ads, resulting in a 50% increase in website traffic and a 20% boost in conversion rate in the first 2 quarters. Create and manage segmented email marketing campaigns, utilizing personalized content and A/B testing to increase open rates by 70% and click-through rates by 15%.Develop and execute SEO strategies to improve organic search rankings and drive traffic.Monitor and optimize website performance through Google Search Console.Implement retargeting strategies to re engage website visitors and enhance conversion rates.Uses Google Analytics and other analytics tools to monitor website traffic and user behavior. Show less

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  Atrium

  Nov 2023 - now

  Senior Digital Marketing Manager

  Implement marketing initiatives to grow sales, lead volumes and improve key conversion metrics Collects and analyzes digital analytics and metrics to inform enhancements to the market site and optimize all digital programs.Prepares analytical reports on campaign performance for presentation to senior management and the corporate marketing team.Uses Google Analytics and other analytics tools to monitor website traffic and user behavior.Generates regular reports on key performance indicators (KPIs) and offers data-driven recommendations for improvements.Compose monthly performance reporting revenue, KPI’s, marketing spend.Oversee the entire process of Google Ads campaigns, from initial setup to ongoing management.Conduct thorough keyword research to identify relevant and high-performing keywords.Develop compelling ad creatives that resonate with the target audience.Analyze campaign performance metrics to identify areas for improvement and optimization.Implement strategies to optimize PPC campaigns, focusing on driving qualified traffic and increasing conversions.Continuously monitor and adjust campaign settings, budgets, and targeting parameters to maximize ROI and achieve campaign objectives. Show less