Ling-Yan Li

Experience

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  Guam Visitors Bureau

  Aug 2014 - Jun 2017

  Senior Account Executive

  ✓Public Relations Management ・Communicated with stakeholders including media, vendors, trade partners and general consumers ・Organized 50+ press conferences, seminars, high tech forums, trade gatherings and 10+ travel fairs ・Wrote and issued 80+ press release ✓Marketing: ・Planned online & offline marketing planning for Guam Visitors Bureau (Budget: USD500,000+ per year)・Assistance in social media management, increased 8,000+ fans in 2 years on Guam Visitors Bureau Taiwan fan page ・Led 5 overseas media/celebrity/blogger familiarization tours ・Organized 45+ co-marketing campaigns and cross-industry collaborations・Boosted outbound arrivals from Taiwan to Guam by 41.2% for the month of January in 2016 收回

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  Veda International Corp.

  Aug 2014 - Jun 2017

  Senior Account Executive

  Clients includes: Guam Visitors Bureau, Adobe, Microsoft, UL, Synopsys, Teradata, Yahoo TV✓Public Relations Management ・Communicated with stakeholders including media, vendors, trade partners and general consumers ・Organized 50+ press conferences, seminars, high tech forums, trade gatherings and 10+ travel fairs ・Wrote and issued 80+ press release ✓Marketing: ・Planned online & offline marketing planning for Guam Visitors Bureau (Budget: USD500,000+ per year)・Assistance in social media management, increased 8,000+ fans in 2 years on Guam Visitors Bureau Taiwan fan page ・Led 5 overseas media/celebrity/blogger familiarization tours ・Organized 45+ co-marketing campaigns and cross-industry collaborations・Boosted outbound arrivals from Taiwan to Guam by 41.2% for the month of January in 2016 收回

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  IKala

  Oct 2017 - May 2018

  Senior Account Executive

  ✓Content Marketing1. Interviewed YouTubers and wrote10+ feature stories on media channel2. Wrote 10+articles about live streaming case studies abroad✓Live Stream Integrated Marketing Services1. Provided vertically-integrated marketing services that included creative planning, influencer marketing solutions, live production, short video production and video advertisement placement2. Planned and executed 10+ integrated marketing campaigns for 10+ clients (e.g. Google)

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  ECrowd Media Inc.

  Jun 2018 - now

  ✓Marketing 1. Led 30+ co-marketing campaigns and cross-industry collaborations for mooInk series E-Ink readers2. Led product launch of mooInk series E-Ink readers3. Directed execution of 20+ co-marketing campaigns with 20+ online & offline distributors✓Editor1. Podcast and YouTube channel production and management (reached nearly 9,500,000 views with more than 200 episodes)2. Translator-editor of international publishing news ✓Public Relations Management1. Organised 10+ press conferences 2. Wrote and issued 25+ press releases 收回

  • Editor & Journalist

    Mar 2020 - now

  • Content & Marketing Project Manager

    Jun 2018 - Mar 2020
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  Universitat Pompeu Fabra - Barcelona

  Sept 2023 - now

  Masters Student

  Master in Theoretical and Applied LinguisticsSpecialization: Computational Linguistics