
Sander Beukhof

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About me
Senior Strategist at Team5pm
Education

Pallas Athene College
2003 - 2009Havo Science and Biology
Hogeschool van Arnhem en Nijmegen
2011 - 2015Bachelor of Applied Science (B.A.Sc.) International Business management. 8,1International MarketingCommunicationLogisticsBusiness Management

Hogeschool van Arnhem en Nijmegen
2014 - 2015Minor East Asian Studies 7,5Activities and Societies: Business trip to Beijing, Shanghai, Wuhan. Minor Asian Studies involved studying the business cultures, habits, and traditions in China. Accompanied by a business trip and research in Shanghai, Beijing, and Wuhan. During this project I have written a Business Plan for a start up company involving business strategies with existing clients in Shanghai, Wuhan and Beijing.
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Universitas Bina Nusantara (Binus)
2013 - 2014Exchange Student - Indonesia International Business BachelorThis experience is part of my International Business Management studies, as an exchange semester in Jakarta at one of the top universities of Indonesia, Binus University. I studied; Product and Brand management, Strategic Pricing and Management and Exporting/Importing. Together with the differences in culture, travels, and life style change, this experience has been very valuable to me.
Experience

Mediakraft Networks
Apr 2014 - Jul 2015Written my Bachelor Thesis about the possibilities of branding YouTubers in the Network of Mediakraft. This for the purpose of revolutionizing the branded content on Social Media together with the quality of the channels of these creators.
Graduation Assignment Branding of Influential YouTubers
Feb 2015 - Jul 2015Audience Development
Apr 2014 - Jan 2015

Onlane
Jul 2015 - Jan 2018Branded Content ManagerCreatively connecting online content creators with advertisers to create effective and memorable campaigns. In this fast changing market I develop creative concepts and solutions for Onlane clients. I keep a close relationship with our clients and our creators, ensuring the authentic content and identities of our creators while integrating it into a custom campaign that delivers the expected results. Finally, I act as the quality control before the branded content meets my clients.

Reishonger
Aug 2015 - nowTravel writer | EditorWriting articles, guides and experience-based stories about press-trips and personal travels. In part responsible for Social Media, editing, traveling, and photography.See more are: www.reishonger.nlIn the top 3 travel websites of the Netherlands with over 250.000 readers a month and 100.000 social fans!

MediaLane BV
Jan 2018 - Dec 2018Strateeg & Branded Content ManagerMediaLane ONLINE is een Social Studio en bereikt dagelijks miljoenen Gen Z kijkers door middel van online Content Creators op YouTube, Snapchat, Instagram, Facebook en Musical.ly. Daarnaast ondersteunt MediaLane ONLINE merken in het bouwen aan hun online aanwezigheid. Zowel op gebied van strategie, creatie, en productie. Dit doet MediaLane ONLINE voor o.a. Universal Pictures, Coca Cola, en The Walt Disney Company.Ook is MediaLane ONLINE verantwoordelijk voor de YouTube kanalen; Ponkers, TIEN, & Striktgeheim. -------------------OnLane is a Social Studio, reaching millions of Gen Z viewers every day through influencers and content on YouTube, Snapchat, Instagram, Facebook and Musical.ly. MediaLane ONLINE develops digital strategies, creates premium channels, and helps brands go big on YouTube and other social video platforms. I.a. for Universal Pictures, Coca Cola, en The Walt Disney Company.Ponkers, TIEN, and Striktgeheim are in-house YouTube channels produced by MediaLane ONLINE. Show less

AndC Media
Dec 2018 - Feb 2020Director of business analysis & development
Team5pm
Mar 2020 - nowSenior StrategistVerantwoordelijk voor de ontwikkeling van content strategieën voor diverse klanten in binnen en buitenland.-----------------------------Wat kun je als bedrijf met video? YouTube is naast het grootste video on demand platform ter wereld, ook de één na grootste zoekmachine ter wereld. Met meer dan 3 miljard zoekopdrachten per maand is YouTube hét startpunt op internet!Bij Team5PM helpen we je met het verbeteren van jouw video strategie op YouTube, TikTok en alle andere videoplatformen. Het optimaliseren en managen van het kanaal, we dragen bij aan het monetizen van je video's en...bovenal...helpen met het groeien en converteren van je doelgroep. Interessant? Neem gerust contact met mij op voor meer informatie!--------Team5pm is the agency for publishers and brands. Through data-driven consultancy and algorithm-friendly content creation, we help clients achieve success in every stage of the video funnel. We do this as a full-service Agency in the areas of data research, strategy, content, production, channel growth, advertising and video sales through our own Premium YouTube Network. Through the combination of our years of extensive experience and the use of data, research and experiments, we know what works well on YouTube and how to utilize this for our clients. We translate that into a clear data-driven YouTube strategy that leads to better results. Show less
Licenses & Certifications

Privacy & Security
NCOI Online AcademyAug 2018
YouTube Certified
YouTube
Languages
- duDutch
- enEnglish
- geGerman
- spSpanish
- inIndonesian
- chChinese
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