
Rinky Tayal
VM Manager

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About me
Retail Profesional | Expert in Category & P&L Management | Space Planning & Planogramming | JDA Specialist Driving Sales, Profit & Optimization | Customer Centric Strategist | CPCA Certified
Education
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Birla Institute of Management Technology (BIMTECH)
2011 - 2013Master of Business Administration - MBA Retail ManagementActivities and Societies: Food Conduit & E-Cell

Nagpur University
2007 - 2010Bachelor of Business Administration (BBA) Finance
Experience

V Mart Ltd
Mar 2013 - Oct 2013VM Manager• Planning Layout & Space Allocation• Developing Space Policy for each store• Deciding product displays and highlight areas• Display Strategies and changes in display • Liaising with other departments for store attractiveness and right visual impact• Ensuring uniformity in display across all stores• Training staff for display

Trent Hypermarket Ltd-Star Bazaar- A Tata & Tesco Enterprise
Feb 2014 - Nov 2015Assistant Manager-Display• Planogram Development: Created and implemented space policies, planogram, allocation & layout leading to a 15% sales increase• Display Optimization: Maximized shelf space and improved visibility, driving higher sales• Assortment Rationalization: Tailored store assortments to customer demand, improving category performance• Strategic Space Planning: Conducted space efficiency analysis, improving stock turnover by 10% and reducing storage costs by 15%.• Promo Planning: Aligned promotional displays with campaigns, increasing sales by 10% during key periods• Cross-Team Collaboration: Worked with SCM & Marketing teams to ensure stock availability and effective promotions Show less
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SPAR India (Max Hypermarket India Pvt Limited)
May 2016 - Aug 2018Category Manager• Business Size: Managed $3.6M Bev & Snacks category across 20 stores• Vendor Performance: Improved fill rate from 67% to 93% setting clear KPIs and building strong vendor relationships• Vendor Negotiation: Onboarded 5+ new vendors favorable terms, expanding product offerings and boosting profitability• Data Analysis & Decision Making: Used data analytics to track category performance, improving sales by 12% through informed decisions• Performance Analysis: Conducted monthly financial reviews and provided actionable insights to senior management, leading to informed decision-making and strategic adjustmentsAs a Space Planning & Display Manager• Planogram Development: Led the creation of planograms, optimizing space allocation and driving a 15% increase in sales during promotions.• Customer Decision Tree: Mapped shopper journeys to optimize product placements, improving category sales by 10%.• Assortment Rationalization: Streamlined assortments, reducing SKUs by 12% while maintaining sales growth.• Process Improvement: Improved planogram execution, reducing setup time by 20% and increasing product availability.• Cross-Merchandising: Developed strategies that drove a 40% sales increase by optimizing product adjacencies.• Cross-Functional Collaboration: Coordinated with teams to align space planning with promotions, increasing sales by 15% during peak periods.• New Store Openings: Designed layouts for new stores, driving a 20% uplift in sales during the first three months.• Team Training: Trained store teams on planogram execution, achieving 100% compliance and improving sales performance. Show less

METRO Wholesale India
Sept 2018 - Oct 2021Assistant Category Manager• Financial Oversight: Managed the $12M Luggage category across 27 stores, exceeding sales targets by 9% YoY• P&L Management: Led full P&L responsibility, increasing margins by 3% and boosting category profitability by 8%.• Inventory Optimization: Reduced stock days from 96 to 45, maintaining 98% availability, cutting aging inventory by 40%• New Product Introduction: Increased revenue by 2% through strategic sub-category launches, adding new revenue streams.• Pricing and Promotions: Coordinated promotional campaigns that boosted category sales by 15% during key retail periods• Assortment Optimization: Utilized Data Driven advanced analytics to identify underperforming products and implemented strategic planning, boosting category profitability by 8%.• Supplier Relationship & Negotiations: Secured $500K annual savings through effective vendor negotiations, ensuring inventory quality• Consumer Insights: Monitored market to capitalize on latest trends-researched, analyzed, and monitored competitive landscape for potential opportunities Show less

SCORE Greater Seattle
Jun 2022 - nowMentor• Mentoring & Growth: Mentored over 15 small business owners, focusing on identifying growth bottlenecks and optimizing business expenses, which resulted in an average 15% increase in bottom-line profitability for mentees.• Business Plan Development: Guided aspiring entrepreneurs in creating comprehensive business plans and developing strategies to identify product-market fit, contributing to the launch of 5 successful new ventures.• Workshops & Continuous Learning: Attended local workshops on market research, business processes and tax laws to stay informed and provide up-to-date advice, enhancing the success rate of market research projects for mentees by 25%. Show less
Licenses & Certifications

Lean Six Sigma Green Belt
KPMG
On-The-Job Training
Reliance RetailSept 2011
Certified Professional Category Analyst
Category Management AssociationJun 2024
Volunteer Experience
Mentor
Issued by SCORE on Jul 2022
Associated with Rinky Tayal
Languages
- enEnglish
- hiHindi
- orOriya
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