Shane Starke

Shane Starke

Marketing Communications Specialist

Followers of Shane Starke311 followers
location of Shane StarkeIowa City-Cedar Rapids Area

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  • Timeline

  • About me

    Innovative Marketing Manager | Driving Strategy, Growth and Engagement

  • Education

    • The University of Kansas

      1990 - 1994
      B.S. Journalism
  • Experience

    • Fairbanks Scales

      Aug 1995 - Jan 1998
      Marketing Communications Specialist

      Ran the full spectrum of our national trade show program, from promotions and booth designs to staffing and budgets. I also created brochures, product releases, and newsletters to support sales across the country, managed PR efforts, and worked with ad agencies on multi-channel campaigns that got us noticed nationwide.

    • Aquila (formerly UtiliCorp United)

      Jan 1998 - May 1999
      Marketing Communications Manager

      Spearheaded the planning and execution of comprehensive marketing communications strategies aimed at promoting electric and natural gas services across four states. I crafted compelling sales collateral and direct mail materials to bolster campaign effectiveness, and developed engaging content for both internal and external websites.

    • Penton Media (formerly Intertec Publishing)

      Jun 1999 - Mar 2000
      Senior Corporate Communications Coordinator

      As the editor of a monthly newsletter for 1,700 employees, I made sure content was both informative and enjoyable. I also helped create a more user-friendly and accessible company website and Intranet—because everyone deserves a great online experience!

    • GE Analytical Instruments (formerly Ionics Instruments)

      Jul 2000 - Jun 2002
      Marketing Manager

      Led a marketing communications team on a mission to merge two brands into one seamless style. Along the way, I polished promotional materials for scientific instruments, made the website friendlier, teamed up with agencies on eye-catching ad campaigns, and helped craft smart annual marketing plans that hit the mark (and stayed on budget).

    • Paramount Research

      Jul 2002 - Jan 2012
      Marketing Communications Manager

      Brought clarity to complex research with polished style guides and report templates. Along the way, I designed a company logo, spruced up surveys and reports, and created website content that actually kept people engaged—all while making sure everything met market research standards.

    • Performance Health & Fitness

      Apr 2012 - Sept 2017
      Director of Marketing

      Fueled growth for a health club and physical therapy clinic through creative, strategic marketing. Achieved a 100% increase in health club membership and a 27% rise in patient visits.

    • South Slope Cooperative Communications

      Sept 2017 - Feb 2025
      Marketing Manager

      As Marketing Manager for an internet provider serving over 20,000 customers, I blend creativity and strategy to boost our brand, win over new subscribers, and keep our customers smiling.Key accomplishments:✔️ Boosted Web Traffic & Customer Growth: Led a multi-channel advertising strategy across OTT, cable, YouTube, social media, and print, driving a 51% increase in web traffic and bringing in 1,392 new residential and 69 business fiber customers in just one year.✔️ Kept Customers Happy & Loyal: Rolled out a targeted outreach campaign that helped 1,241 customers upgrade to faster internet plans, improving retention and increasing revenue.✔️ Expanded Accessibility: Rolled out a new e-commerce platform and a Spanish-language microsite, making our services more accessible and improving the customer experience.✔️ Direct Mail Campaigns: Collaborated with an agency to develop customer acquisition direct mail campaigns, achieving an 8% response rate, above the industry average. Show less

    • PSC PARTNERS SEEKING A CURE

      Feb 2025 - now
      Associate Director of Marketing
  • Licenses & Certifications

    • Email Marketing Certification

      HubSpot
      Apr 2017
    • Content Marketing Certification

      HubSpot
      May 2017
    • Inbound Certification

      HubSpot
      Apr 2017
  • Volunteer Experience

    • Volunteer

      Issued by North Liberty Community Pantry on Jan 2017
      North Liberty Community PantryAssociated with Shane Starke
    • Marketing Volunteer

      Issued by Cycling Without Age at The Iowa City Bike Library on Oct 2025
      Cycling Without Age at The Iowa City Bike LibraryAssociated with Shane Starke