Shane Starke

Experience

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  Fairbanks Scales

  Aug 1995 - Jan 1998

  Marketing Communications Specialist

  Ran the full spectrum of our national trade show program, from promotions and booth designs to staffing and budgets. I also created brochures, product releases, and newsletters to support sales across the country, managed PR efforts, and worked with ad agencies on multi-channel campaigns that got us noticed nationwide.

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  Aquila (formerly UtiliCorp United)

  Jan 1998 - May 1999

  Marketing Communications Manager

  Spearheaded the planning and execution of comprehensive marketing communications strategies aimed at promoting electric and natural gas services across four states. I crafted compelling sales collateral and direct mail materials to bolster campaign effectiveness, and developed engaging content for both internal and external websites.

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  Penton Media (formerly Intertec Publishing)

  Jun 1999 - Mar 2000

  Senior Corporate Communications Coordinator

  As the editor of a monthly newsletter for 1,700 employees, I made sure content was both informative and enjoyable. I also helped create a more user-friendly and accessible company website and Intranet—because everyone deserves a great online experience!

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  GE Analytical Instruments (formerly Ionics Instruments)

  Jul 2000 - Jun 2002

  Marketing Manager

  Led a marketing communications team on a mission to merge two brands into one seamless style. Along the way, I polished promotional materials for scientific instruments, made the website friendlier, teamed up with agencies on eye-catching ad campaigns, and helped craft smart annual marketing plans that hit the mark (and stayed on budget).

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  Paramount Research

  Jul 2002 - Jan 2012

  Marketing Communications Manager

  Brought clarity to complex research with polished style guides and report templates. Along the way, I designed a company logo, spruced up surveys and reports, and created website content that actually kept people engaged—all while making sure everything met market research standards.

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  Performance Health & Fitness

  Apr 2012 - Sept 2017

  Director of Marketing

  Fueled growth for a health club and physical therapy clinic through creative, strategic marketing. Achieved a 100% increase in health club membership and a 27% rise in patient visits.

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  South Slope Cooperative Communications

  Sept 2017 - Feb 2025

  Marketing Manager

  As Marketing Manager for an internet provider serving over 20,000 customers, I blend creativity and strategy to boost our brand, win over new subscribers, and keep our customers smiling.Key accomplishments:✔️ Boosted Web Traffic & Customer Growth: Led a multi-channel advertising strategy across OTT, cable, YouTube, social media, and print, driving a 51% increase in web traffic and bringing in 1,392 new residential and 69 business fiber customers in just one year.✔️ Kept Customers Happy & Loyal: Rolled out a targeted outreach campaign that helped 1,241 customers upgrade to faster internet plans, improving retention and increasing revenue.✔️ Expanded Accessibility: Rolled out a new e-commerce platform and a Spanish-language microsite, making our services more accessible and improving the customer experience.✔️ Direct Mail Campaigns: Collaborated with an agency to develop customer acquisition direct mail campaigns, achieving an 8% response rate, above the industry average. Show less

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  PSC PARTNERS SEEKING A CURE

  Feb 2025 - now

  Associate Director of Marketing