Ryan Bright

Experience

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  The Quad

  Jan 2006 - May 2007

  Assistant Sports Editor

  Assisted the Editor in assigning stories and creating content for weekly student newspaper.

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  Daily Local News

  Mar 2007 - Jan 2012

  Sports Reporter

  Write and report sports in Chester and Delaware Counties.Produce weekly features, news and game stories on local area ice hockey, football and other sports under strict deadlines using AP Style.

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  Philabright

  Apr 2007 - Jan 2012

  Publisher, Blogger

  Philly-centric hockey blog, featuring daily content aimed at satisfying readership and developing local hockey community. Grassroots branding and social media growth, featuring extensive use of social media tools and platform coordination.Work toward achieving social media growth and consumer base through engagement and consistent conversation.

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  CSNPhilly.com

  Feb 2011 - Jan 2019

  Philadelphia Union Reporter, Blogger, Web Writer

  Freelance beat reporter for the Union, covering and reporting on the area's premier professional soccer team.

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  Bad Rhino Inc.

  Jan 2012 - Dec 2013

  Social Media Specialist

  Strategically composed social updates on Twitter and Facebook for Bad Rhino and clients, with a focus on information and engagement.Participate in strategy and communication session with clients.Promote community engagement through grassroots question and answer tactics.Work closely with Bad Rhino team to provide the best and most accurate service to achieve premium client satisfaction.Utilized an number of online tools such as Tweet Adder, Sprout Social, Hootsuite Pro, Viralheat, Awe.sm and other programs to maximize accuracy of analysis and work efficiency. Show less

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  Apple Vacations

  Dec 2013 - Jul 2015

  Social Media Community Manager

  Work as national social channel manager and strategist for Facebook, Twitter, Instagram, Google+, YouTube, Pinterest and blog.Strategically compose, edit and schedule daily content updates with goal of driving engagement, website traffic, website conversions and brand awareness on a national scale.Utilize link-tracking in conjunction with IBM Coremetrics and Bitly to accurately report traffic movement and sales conversions.In-depth experience creating analytics reports using Social Media tools, Hootsuite, Sprout Social and UberVU.Improved Social Media sales conversions 246% and Social Media generated website traffic 230% in first 12 months.Primary Social Media customer care responder, opening dialogue with customers and escalating issues with the goal of quick resolution and satisfaction.Maintain up-to-date knowledge of Social Media’s best practices, strategies and tools.Coordinate with Ecommerce and Marketing teams to maximize effectiveness of sales initiatives and campaigns.Assist in the brainstorming and execution of cross-platform promotions, partnerships and campaigns.Manage and create strategic Facebook Ads to achieve and exceed exposure and sales goals.Create, manage and work within strict annual Social Media budget.Lead Social Media education seminars to assist Travel Agents and employees on best Social Media content practices and strategy.Create informative Social Media webinars for use by Travel Agents and employees.Manage Social Media booth at Apple Vacation trade shows, educating Travel Agents on Social Media strategy and conducting hashtag sweepstakes for each. Show less

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  OneMain Financial

  Aug 2015 - Apr 2021

  - Work as Social Media Manager in a contract position with a primary focus on content creation, content strategy and reporting for Facebook, Twitter, Google Plus, Instagram and YouTube.- Strategically compose, edit and schedule daily content for OneMain Financial, within OneMain’s style guidelines and in coordination with Springleaf’s content strategy.- Manage and execute Facebook ad purchase and strategy for Springleaf and OneMain Financial.- Strategically compose, edit and schedule daily content to match marketing campaigns.- Create and maintain monthly social media content calendars in coordination with marketing team needs, events and digital campaigns.- Work alongside OneMain Financial team to plan and execute ongoing Social Media channel merger.- Develop and execute an Instagram launch strategy for new OneMain Instagram channel. - Produce content strategy and execute Social Media content for special projects such as OneMain’s annual ‘Customer Appreciation Days’ campaigns and Springleaf’s #DyeTheRiver campaign.- Monitor and produce customized analytics reports for the marketing team with the goal of maximizing content effectiveness and customer engagement.- Sprinklr certified in reporting and insights Show less

  • Social Media Content Manager

    Mar 2018 - Apr 2021

  • Social Media Manager

    Aug 2015 - Mar 2018
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  DCG

  Jun 2021 - now

  Digital data analyst and strategist for DCG's contract with the Department of Homeland Security's (DHS) Center for Prevention Programs and Partnerships - a national public initiative designed to strengthen our country's targeted violence and terrorism prevention abilities through funding, training, increased public awareness, and partnerships across every level of government, the private sector, and in local communities. Social media manager for DCG's contract with the Department of Homeland Security's (DHS) Blue Campaign - a national public awareness campaign designed to provide education about recognizing the indicators of human trafficking and how to report the crime. In addition to social media content development and digital strategy for DHS' "If You See Something, Say Something®" campaign.

  • Digital Data Analyst | Strategy

    Sept 2024 - now

  • Social Media Manager

    Jun 2021 - Oct 2024