Kym Vercoe

Experience

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  Merino Paper Products

  Mar 1992 - Jul 1996

  National Product Manager

  Reporting directly to Consumer Products General Manager, I managed three brands: “SAFE” Environmentally Responsible Paper Products (4.8% share $412 million toilet tissue market, and 72% of $36 million environmental segment within that market); “Bouquets” premium toilet tissue (1.6% value share); and “Merino” disposable tableware (6.5% share of $47 million disposable napkin and plate market). My responsibilities involved brand management across both grocery and food service channels

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  Colorado Group

  Aug 1996 - Dec 1997

  National Brands and Marketing Manager

  The role of National Brands and Marketing Manager for Kinney Shoes - Colorado Group (Williams, Mathers for shoes, Jensens and Colorado Adventurewear), required the establishment of strategic marketing plans for all divisions, creation and management of all budgets, and recruitment and development of a professional marketing team. Reporting directly to the General Manager for Buying, the role managed a team of four people as well as brand management for “Lynx” athletic footwear ($28 million) and “Colorado” footwear ($36 million), as well as other minor house brands. Show less

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  Golden Circle

  Feb 1998 - Feb 2006

  National Marketing Manager

  Reporting directly to the GM Sales and Marketing, this FMCG role managed over 500 products with annual turnover of $420 million. The position was the most senior marketing position in the company and involved the writing and implementation of strategic marketing plans for 4 key divisions (ambient beverages; chilled beverages; shelf stable foods; baby food) within the key distribution channels (Grocery, Out of Home (including route, petrol and convenience, food service, 78 franchisees), and International). Launched range of 26 canned baby food products achieving 32.6% unit share of canned market and 18.2% of total wet baby food market in first 14 weeks. Resulted in award “Overall Winner for Marketing Excellence” AMI and Gold Pinnacle award from AFA which was written up as a case study on successful product launches. Conceived, developed and executed company re-launch including researching current market and future trends, market segmentation, decision hierarchies, brand architecture and positioning models. The repositioning included redesign of several brand logos, pack design across 500+ products, website design, brand and product advertising campaigns and internal marketing tactics to drive buy-in from Board of Directors down to shop floor staff. Show less

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  Havas, SapientNitro, Clemenger, Engine Group

  Feb 2006 - Sept 2015

  Advertising Agency Experience

  Consultant Strategy - Engine Group > Evocca College pitch and projects, Workplace Health and Safety Qld pitch, Absolute Board Co brand and product strategy + projects, Qld Family & Child Commission social media, University of New England pitch Consultant GAD - Clemenger > Bank of Queensland pitch, Aurizon (rail) projects, Mater Hospital projects, Arrow Energy projects, Construction Skills Qld projectsAgency Head - Havas Group (EuroRSCG The Face) > see belowGroup Account Director - Sapient Nitro > see below Show less

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  Havas (Euro RSGC The Face)

  Feb 2006 - Jun 2008

  Agency Head

  EuroRSCG The Face was one of the leading specialist recruitment advertising and employer branding advertising agencies in Australia and is renowned for creative and strategic campaigns. The role managed a staff of eight with annual turnover of $10 million. Responsible for the Queensland business and reporting to the Managing Director, the position involved the writing and implementation of strategic employer marketing and media plans for over 70 clients spanning a broad range of industries. Examples of clients included Mining/Engineering/Construction (Anglo Coal, Thiess, Runge); Banking (Bank of Queensland, Heritage Building Society); Recruiters (Northern Recruitment, Synergy Executive Recruitment); Retail (Michael Hill Jeweller, Parmalat, KFC Qld, Golden Circle); Hospitality/Tourism (Accor Asia Pacific, Dreamworld). Show less

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  SapientNitro

  Jul 2008 - Dec 2009

  Group Account Director

  SapientNitro was renowned as one of the leading advertising agencies in Australia, winning Best of Show at The One Show 2009 and responsible for what has been acclaimed as world-class marketing and advertising strategy in the Best Job in the World campaign for Tourism Queensland. The role managed a staff of five and a media spend of $20.5 million. Responsible for the domestic and international Virgin Blue account (Virgin Blue (now Virgin Australia), V Australia, Pacific Blue, Polynesian Blue, Blue Holidays, Velocity) the role involved working with the client on their strategic business plans across and within the Group including writing and implementing strategic business plans, creative briefs and working with the media agency on implementing media plans.* Write and direct Virgin Blue Group strategic advertising plans * Develop and direct strategic, integrated communications campaign for new brand strategy, repositioning the brand as a New World Carrier, including emotional TVC, rational print/outdoor campaign * Conceive and direct brand building collateral materials for client base Show less

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  Quickbrownfox group

  Mar 2010 - now

  Director / Lead Strategist Marketing Consultancy

  quickbrownfox is a strategic marketing consultancy building great brands. We deliver clever strategic advice for brand strategy and communications planning, with a driving passion for creating insightful, emotionally engaging brands.A keen eye for great creative combined with a wily commercially-focused mind, has us delivering solutions that work for our clients from start-ups to some of Australia’s best known brands. Experienced across a wide range of industry from FMCG, retail, tourism, B2B, banking, mining, aged care, education, property, home improvement, single-operator start-ups, government and more, bringing many campaigns to successful fruition.Our services include project management for brand, media, employer branding, campaign and product strategies, brand positioning, logo development, marketing and media strategy, campaign development and execution, new product development and launch, promotional campaigns, social marketing and media strategies, direct and e-marketing strategies, and coordinating brand relevant collateral, website and digital requirements. For more info visit the company page here on LinkedIn: http://www.linkedin.com/company/quickbrownfox-group or visit the website www.quickbrownfox.au Show less

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  Tourism and Events Queensland

  Oct 2010 - Feb 2016

  Marketing Consultant Tourism

  Through quickbrownfox, project-based Consultant Marketer working across brand, project (Whales, Turtles, Dive, Drive, Million Dollar Memo), events (It’s Live) and destinations (Gold Coast, Stradbroke Island, Brisbane, Sunshine Coast, Southern Great Barrier Reef, Fraser Coast, Outback). Engaged with cross functional internal teams across domestic & international offices, media and creative agencies.

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  Bundaberg Brewed Drinks

  Sept 2016 - Aug 2019

  Worked with the teams across 'rest of world' to bring this iconic beverage to North America, EMEA & APAC. Responsible for developing strategic marketing, media and advertising plans for the brand with the teams across these regions. Makers of the best ginger beer in the universe, I worked with the team to bring more of this delicious beverage (and it's brewed to be better friends) to North America, Germany, France and the UK. Based out of Los Angeles, I was responsible for writing and implementing the strategic marketing, media and advertising plans for the brand with the teams across these regions.

  • Brand Manager - International

    May 2019 - Aug 2019

  • International Marketing Manager LA

    Sept 2016 - May 2019
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  Engine Group

  Sept 2019 - Oct 2021

  General Manager

  General Manager / Strategist General Manager and behavioural change strategist for mid-sized creative agency across agency client portfolio from brand/comms strategy through to creative execution and communications plans, new business pitching and development, and Account Management. Delivered several webinars, strong presenter, runs a great workshop. Client base included retail, aged care, health, banking, education, property, shopping centre, recruitment, start-ups, B2B, and government