Callum Goodwilliam

Callum Goodwilliam

Workshop Leader and Creative Practitioner

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  • Timeline

  • About me

    Learning, Organisation & People Development | Optimist

  • Education

    • The Second City Toronto

      2009 - 2010
      The Second City Improvisation and Conservatory Programmes
    • Liverpool John Moores University

      2005 - 2008
      BA Double Screen Studies and Drama (Hons 1:1)
    • General Assembly

      -
      Product Management
    • University of Warwick

      2012 - 2013
      Masters Global Media and Communications Distinction

      Activities and Societies: WITS - Teaching at Warwick Improvisation Society Modules Included:Approaching Global Media, Creative Communication Strategies, Marketing and Markets, Cultural Entrepreneurship, Creativity: Myth to Management, Creative Business Project, Major Research Project: "How can a political economy framework illuminate the practices and contradictions of Google?" (76%)

  • Experience

    • The Hive Music and Media Centre

      Aug 2008 - Apr 2013
      Workshop Leader and Creative Practitioner
    • The Impulsive Theatre Company

      May 2010 - Sept 2012
      Artistic Director

      • Devising and delivering weekly improvisation theatre workshops for young people 12-16yrs. • Developing key creativity skills including: Storytelling, character arcs, narrative construction, verbal and non-verbal communication, teamwork, status, physicality, emotional intelligence, imagination, structure and control.

    • Impact International

      Jan 2014 - Jul 2014
      Sales and Marketing

      Impact International is headquartered in the UK with global capability across EMEA, Asia/Pacific and the Americas. We operate in 50 countries and deliver in 30 languages. We have no packaged training content, as we believe that the best way to develop and change behaviour is via an experiential/action learning approach. Our solutions are all custom-designed and are focused around the development of leaders, emerging leaders/high potentials, and building & leading high performing teams. We use real business issues and current market challenges to create inspiring and engaging development experiences delivered via expert facilitation. Impact leverages innovative methodologies including Community Action Learning, live 24-hour real time simulations and high profile business projects to develop your key talent’s leadership capacity around business acumen, strategy execution, global collaboration, values-based leadership, new market creation, innovation and sustainability. Show less

    • Squared Online

      Aug 2014 - Apr 2016
      Senior Online Facilitator

      Squared Online is the online version of Squared, a Google initiative created with e-Learning experts AVADO to educate digital marketers within and without agency partnerships.Endorsed by the IPA and created in consultation with the wider marketing community, Squared Online is designed to equip the leaders of the future with the tools and mindset to embrace emerging opportunities in digital marketing.The course covers many areas within digital including - social, mobile, advertising, analytics, technology, content, innovation and business change, amongst others.Senior marketers currently that have benefited from the programme include:Glaxo Smith Kline, The Marketing Store, WPP, Virgin Media, AMV BBDO, BBH, Compare the Market, L'oreal, Betfair, Visa, Redbull, MediaCom, Omnicom, OMD, JWT, Carat, Mindshare, Hilton Worldwide, Ogilvy, Saatchi & Saatchi, iCrossing, Northern & Shell and many others. Show less

    • General Assembly

      Apr 2016 - Sept 2021

      General Assembly (GA) is a global educational company on a mission to empower a global community to pursue work they love. Focusing on the most relevant and in-demand skills across data, design, business and technology, GA is confronting a skills gap through best-in-class instruction and providing access to opportunities.As the Manager of Instruction for GA Europe and Canada I lead the team that hires and trains our instructors and oversee delivery for programmes across Europe and Canada at General Assembly.GA works with students online and in person across 15 campuses in 4 continents. GA also works with companies as partners in course development and graduate placement as well as helps companies stay competitive in today's digital landscape. Additionally, GA’s focus on affordable and accessible education combined with our education-to-employment approach is helping to create a diverse talent pipeline Show less

      • Manager of Instruction, Europe & Canada

        Jan 2021 - Sept 2021
      • Senior Education Programme Manager (B2C & B2B)

        Jan 2019 - Jan 2021
      • Senior Education Programme Manager

        Oct 2017 - Jan 2019
      • Education Programme Manager

        Apr 2016 - Oct 2017
    • Shopify

      Sept 2021 - Sept 2024
      • Learning Lead

        Sept 2023 - Sept 2024
      • Global Program Lead Technical Onboarding

        Aug 2022 - Sept 2023
      • Regional Program Lead Technical Onboarding (EMEA)

        Sept 2021 - Aug 2022
    • Sponge

      Nov 2024 - now
      Learning Experience Consultant
  • Licenses & Certifications

    • NVC (Non Violent Communication) Foundation Training

      NVC UK
      Apr 2021
    • Certificate in Online Learning Facilitation

      The Learning and Performance Institute
      Nov 2014
  • Honors & Awards

    • Awarded to Callum Goodwilliam
      MA Global Media and Communication: Best Dissertation The University of Warwick Nov 2013 Highest scoring MA disseration for the 2012/13 Global Media and Communication graduates from the Centre for Cultural Policy at the University of Warwick. MA titled: "How Can a Political Economy Framework Illuminate the Practices and Contradictions of Google?"