Ellie Morgan

Experience

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  Agios Nicolaos Swimming Pool, Cyprus

  Jul 2011 - Oct 2011

  Lifeguard

  • Working in a busy public swimming pool ensuring safety was maintained at all times• Working various shift patterns demonstrating flexibility and adaptability• Ensure pool area was kept hazard free at all times in line with health and safety rules

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  Jarrold Norwich

  Oct 2011 - Jan 2012

  Retail Assistant (Christmas Temporary)

  • Serving customers face to face with orders as well as answering questions or queries• Working in a busy retail environment as part of a team• Collate and wrap customer bespoke orders of Christmas gifts ensuring effective organisational and prioritising skills to meet customer needs and satisfaction• Ensure the shop floor was kept well stocked at all times especially during busy periods to avoid customer disappointment and encourage repeat business• Working shifts at busy times sometimes and at short notice demonstrating flexibility• Adaptability was essential in this role as I was often required to work in different departments depending on requirements demonstrating initiative and adaptability• Time management and organisational skills were also essential in this role to ensure all tasks and responsibilities were completed to meet customer deadlines Show less

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  Private Au Pair -Austria

  Jan 2012 - Jul 2012

  Au Pair

  • Working for a family as an Au Pair; helping with general household duties and also with teaching their two young children English and helping with other school work.

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  Jarrold Norwich

  Jul 2012 - Apr 2013

  E Commerce Web Assistant

  • Working as part of a team maintaining the Company’s website via the CMS website management system; Divendo• Communicating with buyers , stakeholders and suppliers via phone, face to face and email for research of existing and new products• Working to a seasonal diary to ensure products, ranges and promotions are prepared and ready for online marketing• Photography and editing of imagery using PhotoShop prior to uploading• Uploading images of new and existing products for use on the company’s website• Demonstrating creative writing skills for product descriptions on the company’s website as well as blog writing, size guides and snippets• Face to face customer service skills are required when working on the shop floor including order enquiries and general product queries• Use of all Microsoft Office Suite software; Word, Excel and PowerPoint• Picking and packing of orders and processing stock information with the stock software system; Futura Show less

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  S E Marshall

  Apr 2013 - Dec 2014

  Online Marketing Executive

  • Managing content via the CMS (Affinity)- Timing new product to be online for seasonal catalogue release. Co ordinating with commercial and paper Marketing teams.• SEO/ Analytics reporting- Google Analytics and working with SEO agancies (Croud) to generate PPC campaigns as well as improving good natural search results.• Creation of banners for both Unwins and Marshalls, using Adobe Photoshop and Fireworks, manage homepage and banners across site.• Creation on E Mail Campaigns, using Adobe Photoshop, Fireworks and InDesign experience in generating E mails on a thrice weekly basis sent via E Mail Centre, with accompanying Analytic reports.• Generation of sale campaigns working to seasonal catalogue release, In accordance with seasonal requirements, I have designed online campaigns, provided artwork and content for release on deadlines.• Social media development, Facebook competitions using Rafflecopter, and setting up Youtube channels featuring ‘How To’ guides as well as setting up Pinterest with a view to expand.• Generation of infographics, ‘How To’ guides to be set up on site as ‘snippets’ to improve SEO.• Constant customer journey analysis. Overseeing customer feedback on site and creating a report with statistical findings. Show less

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  Studio 24 Ltd

  Jan 2015 - Mar 2019

  Head of Digital Marketing at web design company Studio 24: • Digital Marketing Strategy- Planning digital marketing strategies for individual clients. As no website is ever the same each strategy is completely bespoke.• Sales- Bringing in new leads and developing them into valued clients. Contributing to and writing detailed proposals.• UX Lead within projects- Working with the client to develop user persona, and to workshop user goals.• UX and IA creation- Taking information gained from workshop and meeting with clients to a fully formed sitemap, list of templates and basic content structure.• Content Strategy- Working with clients to create user friendly content structure and developing website content.• PPC Campaigns, copy writing, conversion optimisation.• Analysis- Reporting on site activity using multiple tools like Google Analytics, Ad words reporting, MOZ etc.• Tools: MOZ, Majestic, SEM Rush, Buzzstream, Hootsuite, Integrity, Screaming Frog, Google Analytics, Ads and Tag Manager.• Management responsibilities: Managing the digital marketing team and development work when required. Show less

  • Head of Digital Marketing

    Jan 2016 - Mar 2019

  • SEO Executive

    Jan 2015 - Dec 2015
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  Creative Sponge

  Apr 2019 - Aug 2021

  UX Designer

  • Use of qualitative and quantitative research methods to create recommendations and propose appropriate and audience focussed solutions. Producing written reports, presenting findings and ideas face to face with stakeholders.• Workshop design and facilitation both in person and digitally via online collaboration tools such as Mural.• Creating detailed, engaging and digestible research reporting and insight documentation.• Creation of interview frameworks and survey creation using tools such as Survey Monkey as well as creation of recruitment briefs for audience research purposes.• Use of desk based research methodologies to inform and support ideas for solutions.• Detailed persona creation, use of empathy mapping and customer journey mapping to identify customer archetypes.• Service Design- Use of audience research methodologies to propose audience focussed service mapping and product roll-out plans.• Detailed wireframe IA planning and UI creation using tools such as Adobe XD, whimsical, lucid charts and Sketch, high fidelity prototype creation using tool such as InVision and Proto.io.• User testing: Use of a high fidelity prototype to facilitate user testing both in person and remotely.• Data Analysis- Through use of website analytics or quantitative research analysing and understating large amounts of data and recording findings.• Liaising with development teams to ensure an accurate, high-quality output is achieved and QA processes are adhered to.• Marketing Strategy- Analysis of results and current activity in combination with audience research, proposing marketing strategies along with rollout plans.• Strategic proposal creation and scoping of projects as well as pitching to new clients. Show less

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  Redgate Software

  Aug 2021 - now

  • Senior Product Designer

    Dec 2023 - now

  • Product Designer

    Aug 2021 - Dec 2023