Einat Natanson

Experience

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  Bayer Pharmaceuticals

  Jan 1995 - Jan 2002

  Product Manager- cardiovascular

  • Responsible for the scientific support of cardiovascular drugs, determining medical propaganda strategy, creating marketing materials, presentations for doctors, training the medical representatives and leading staff meetings.• Motivated the medical representatives to meet their targets.• Liaison with opinion leaders, specialist doctors and medical managers of health care providers.• Proficiency in clinical studies and updated scientific publications

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  HyLabs

  Feb 2005 - Mar 2009

  Marketing Manager, molecular biology division

  Hylabs is a developer, manufacturer and distributor of tools for detection and identification of microorganisms and molecular biology products. • Marketed the Molecular Biology Division to pharmaceutical and biotech companies, hospitals, research and academy institutions. Marketed HyLabs' laboratories services (molecular, bacteriology and clinical) and a wide range of customized and off the shelf products.• Responsible for marketing all custom made products, such as synthetic genes, polyclonal and monoclonal antibodies, peptides and protein expression projects.• Identified potential customers their needs, product design, pricing and post sale support.• Constant communication with overseas vendors regarding design, pricing, synthesis and shipment.• Recruited many new customers that are using HyLabs' products and services on a regular basis, promoted large number of big projects, enlarged number and variety of products and services and established HyLabs as a leading supplier of custom made biological products in the market. Show less

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  Lumitron ltd

  May 2009 - May 2011

  Product manager, sales manager

  • Product manager of several leading worldwide manufacturers.• Worked with customers from different sectors: research and academic institutions, pharmaceutical companies, biotechnology companies, industry, hospitals, governmental and military institutions.• Successfully launched new equipment in a highly competitive market saturated with well established brands.• Business development.

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  Biotis Ltd.

  May 2011 - Apr 2012

  Product Manager

  • Product manager of unique drugs, especially 29c BMS oncology medications.• Responsible for marketing a large number of 29c drugs in the institutional and individual markets.• Work and negotiate with chief pharmacists and procurement managers in all HMOs and hospitals.• Work with worldwide manufacturers and drug wholesalers.• Marketing support and motivating medical representatives.

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  Rekah Pharmaceutical Industries LTD

  Apr 2012 - now

  Marketing Manager

  Rekah Pharmaceutical Group is one of the largest Israeli pharmaceutical companies, manufacturing, developing and distributing over 280 generic drugs (Rx & OTC), dermo-cosmetics, healthcare and lifestyle commodities. Vitamed, which is the production division of Rekah Group, specializes in several core fields: Steroids, Antibiotics, Ophthalmology and diversified OTC portfolio.• Built from ground-up and lead the marketing function. • Branding and positioning- corporate and product levels.• Establish marketing strategy, define messaging and implement to multi-channel (conventional and digital) advertising campaigns.• B2B & B2C marketing. Inbound & Outbound.• Develop marketing tools to differentiate the company’s products and support sales collaborated and engaged stakeholders to assure successful execution of products' strategy.• Go to market, life cycle management.• Market research and analysis. Israel & International.• Conduct assessments and formulate strategic recommendations on life cycle extensions, new indications, product and label enhancements and new product opportunities.• Business development, search for new potential products, creating strategic partnerships.• Initiation and implementation of cross organizational processes (production, regulatory, R&D, marketing & sales). • Key customers management, strong business relationships and negotiations with health providers, retail food chains and pharmacy chains- at management level. Show less